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Social wellness (49%). 51% of Gen Zers say they鈥檙e satisfied with their physical health, second lowest to only Gen Xers (48%). Driving the trend: Gen Zers want to take charge of their health and are more focused on improving their emotional/mental wellness than other generations. Yet Gen Z still struggles to achieve ideal health and wellness.

And it鈥檚 worth noting that boomers are the only generation not to rank mobile banking in first place鈥�Gen Xers bank via mobile apps at 55%, millennials at 68%, and Gen Zers at 64%. Gen Zers like snail mail: Four percent of Gen Zers prefer to bank strictly through snail mail, per Yahoo Finance鈥攖he most of any generation.

They lag Gen Xers and millennials in terms of user numbers and average daily time spent on the platform, although time spent is decreasing among age groups under 55. Facebook鈥檚 Gen Z gains are driven by practicality and general aging. Roughly 36% of Gen Z is still under 18.

53% of US Gen Z adults say they have, are, or will participate in an economic boycott鈥攎ore than any other generation, per a March 2025 Harris Poll.

81% of Gen Z and millennial consumers have switched brands in the past year, according to December 2024 data from Salesforce.

Among these two groups worldwide, 81% reported switching brands in the past year, per a Salesforce poll from December 2024, versus 74% of Gen X and 63% of baby boomer respondents. Private label brands can align with Gen Z鈥檚 love of dupes. Dupe culture has become an entrenched part of shopping among younger generations, putting a fresh spin on what used to be known as knockoffs.

Nonalcoholic beer set to overtake ale as world鈥檚 second-largest beer category: Younger consumers drive the growth as they consume less alcohol.

On today鈥檚 podcast episode, we discuss how retailers are approaching their DEI initiatives under the current administration, the impact of staying quiet this Pride Month, and where the discussion around DEI goes next. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Analyst Paola Flores-Marquez, and Dr. Marcus Collins鈥攁uthor and Professor of Marketing at the Ross School of Business at the University of Michigan.

Spotify is doubling down on podcast engagement: New features arrive as listenership and advertiser demand both hit record highs.

Larger percentages of millennials (74.1%) and Gen X (76.7%) said they increased their TikTok usage compared with Gen Z (66.4%) and baby boomers (54.8%). And less than 10% of all four generations said the change resulted in them using TikTok less. More social shoppers have purchased something because of Facebook than any other platform. Facebook Marketplace powers its huge advantage.

They鈥檙e already skeptical of big financial players and would rather keep their data under lock and key.

Utility will sway skeptical consumers, particularly more cautious older millennials and Gen X consumers. Rote purchases will become automated. The added convenience will lead younger consumers to automate everyday purchases. This could significantly impact traffic to home goods and grocery stores. AI concierge services for high-touch purchases will take off.

In today鈥檚 episode, we talk about what young people want most from a bank, their favorite alternative investments, and what their parents have taught them about saving for the future. Join the discussion with host and Head of Business Development Rob Rubin, Analyst Lauren Ashcraft and Senior Analyst Grace Broadbent.

When we asked US banking customers how they felt about their banks using AI to improve their banking experience, attitudes were mixed鈥攁nd often sharply divided along demographic lines.

However, smart home device usage among those ages 50 and older (including some Gen Xers) is much lower (33%), according to AARP鈥檚 annual report. Lack of necessity was the primary reason among those who are not interested in such devices.

CivicScience's October 2023 data shows 14% of Gen Z (18 to 24) view social media as 鈥渆xtremely harmful/dangerous,鈥� versus 36% of Gen X (45 to 54), with 34% of all adults rating it 鈥渧ery harmful.鈥�. This diffusion of responsibility comes as teens themselves acknowledge the issue. A Pew Research Center study from March 2024 found that 38% of teens admit to spending too much time on their smartphones.

Gen Xers: On top of the financial pressures from having salaries they deem too low, many Gen Xers are responsible for both their children鈥檚 and parents鈥� wellbeing. Yahoo Finance said this generation was 鈥淸too] busy taking care of kids and their own parents, along with dealing with inflation and rising costs, so they may not be making time to take care of themselves and their financial situations.鈥�.