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Wary of traditional investments, wealthy Gen Zers and millennials turn to crypto, real estate, and private equity.

With the new year approaching, financial institutions have an opportunity to provide helpful tips to strengthen their relationships with Gen Z customers.

AI usage booms among Gen Z, while customizable tools like Claude and on-device models from Adobe point to interest in tailored, privacy-focused solutions.

While most Gen Zers are managing their debts, relying on credit cards for everyday spending could spell trouble

The added perks will likely appeal to Gen Zers and help meet their credit card reward demands

Gen Zers and young millennials are the most likely to splurge on beauty in 2024鈥攂ut their path to purchase is anything but straightforward.