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Google has backtracked on its cookie plans once again, this time scrapping its decision to offer users a prompt to opt out of third-party cookies.

The experiment gauges users鈥� interest in seeing news content in search results and could push publishers to evaluate their reliance on traffic and ad revenue from Google Search

Creo is tapping into Omnicom鈥檚 Omni platform for its new AI-powered tools: the Creator Briefing Tool (powered by Google Gemini), the Creo Influencer Agent (which identifies influencers aligned with brand and cultural trends), and the Omni Creator Performance Predictor (which uses a Meta API to forecast content performance when boosted).

In this environment, high-margin ad revenues are especially appealing. The ad dollar jackpot keeps growing. September 2024 marked the 18th consecutive month of ad market expansion, per Guideline鈥檚 Ad Market Tracker. By launching FMNs, FIs could capture some of that spend. The prize is considerable: US digital ad spending will boom to $460.46 billion by the end of 2028, per our forecast. Predictions.

Our annual Trends to Watch report for Canada highlights expected developments in the country鈥檚 media and advertising market for 2025. Next year, we anticipate a shift in media buying will favor domestic publishers and retail media channels, while large platforms will contend with the new Digital Services Tax.

The free, ad-supported internet runs on consumer data. But privacy legislation is making it harder for advertisers to take advantage of it.

High-margin ad revenues look like an attractive alternative in this environment. The ad dollar jackpot keeps growing. September 2024 marked the 18th consecutive month of ad market expansion, per Guideline鈥檚 Ad Market Tracker. By launching FMNs, FIs could capture some of that spend. The prize is considerable: US digital ad spending will boom to $460.46 billion by the end of 2028, per our forecast.

Google made its marketing mix model (MMM), Meridian, available to the public last week and launched a program of over 20 trained and certified measurement partners to help marketers use the tool.

Those challenges will likely cause the companies to hit the brakes on ad spending, which in turn could deliver a serious hit to Google and Meta.

A nearly $1 trillion loss in a day signals market panic. Apple leads the fall, with ripple effects threatening AI growth, ad revenue, and cloud service pricing.

GenAI and social are set to heavily influence the UK commerce and advertising landscape in 2025, while thrifty consumer behaviors persist and video viewing shifts to mostly digital.

Meta鈥檚 CTO claims nimbleness trumps incumbency in AI. However, Meta鈥檚 AI future still depends on the health of its core ad business.

The news: A new Ad Age-Harris Poll is highlighting the damage that brands can receive from scaling back their diversity, equity, and inclusion (DEI) efforts鈥攅specially among key demographics like Gen Z. Nearly one in five (19%) US adults have stopped using or purchasing from a brand because its DEI approach contradicted or reversed previous efforts.

This reality favors established players like Google who already possess the extensive physical infrastructure and advertising frameworks needed to offset these costs. Predictions. Meta's social data could disrupt Google's AI search lead.

With no ads, no tracking, and deep customization, Kagi is challenging Google鈥檚 dominance by offering a $10/month alternative that puts control back in users鈥� hands.

Android Auto chases connected car gaming, while Apple CarPlay bets on sports content and simplified interfaces. Both present new advertising opportunities.

Retail media search is gaining steam while Google and other traditional search players lag. Marketers will grapple with genAI and measurement challenges as they rely more heavily on retailers鈥� search ad offerings.