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Methodology: Data is from the November 2024 Bazaarvoice report titled "Shopper Experience Index Vol 18." 8,000+ shoppers worldwide in Australia, Canada, France, Germany, India, the UK, and the US were surveyed online by Savanta during September 2024.

China’s manufacturing expertise is difficult to compete with: That has led some retailers to rethink supply chain diversification even as India, Latin America, and Vietnam gain traction as production hubs.

And Landmark Group recently announced its intent to launch 400 stores across the Gulf Cooperation Council region, India, and Southeast Asia in the next three years. The size and momentum of the market will be affected by companies’ rollout of options like ship-from-store and click and collect. Don’t expect massive shifts in digital grocery just yet.

The social platform has been banned in India since mid-2020 and now faces an uncertain future in the US. This year, for the first time, its worldwide user growth rate will fall to single digits, per our forecast. TikTok has now focused its growth strategy in Southeast Asia, and in June 2023, it pledged to invest billions of dollars in the region over the next few years.

Visa also launched new international co-brand credit cards, including the Times Black ICICI Bank and HSBC Taj credit cards in India. Non-card payments. Visa’s non-card payments got a boost from Visa Direct. Transactions grew 34% YoY in Q1. Visa Direct surpassed 10 billion transactions in 2024. Ecuador's Banco Pichincha began using Visa Direct for remittances in Q1. Visa also partnered with X Money.

But Shein also does not prohibit Chinese cotton for products sold in markets that lack such stringent regulations, although manufacturers are required to source cotton only from approved regions such as Australia, Brazil, India, and the US. Existential challenges: Besides the threat to its IPO, Shein’s business model also faces multiple challenges.

Only Nigeria and India will see noteworthy increases this year. Click here to view our full forecast for social network user growth, by country. TikTok will cross 1 billion users this year, but Meta’s platforms remain dominant. Almost 44% of internet users worldwide will be Facebook users this year.

Tariffs on production hubs like China, India, and Vietnam were announced, paused, and, in China’s case, raised repeatedly. The volatility fueled market anxiety, prompting PC and device makers to pause sales and delay US product launches. iPhone panic buying, driven by fears of tariffs raising prices, revealed how quickly consumers react to economic shifts.

Apple, meanwhile, has benefited from a pause on tariffs on consumer electronics and has begun to shift iPhone assembly to India. Grocery-oriented retailers will fare better than most. Walmart, Costco, and Kroger ecommerce sales will grow faster than average, since most food, beverage, and household essentials are sourced domestically.

Australia’s digital landscape is evolving fast, driven by shifting consumer behaviors, increasing ecommerce adoption, and changing media habits. Recent data reveals trends shaping digital spending, retail sales, and more.

The United Arab Emirates (UAE) is a fast-growing and lucrative ecommerce market. To tap into growth in the country, retailers and brands need to understand what motivates consumers.

Brazil’s digital economy continues to thrive, driven by shifting advertising trends and increased social media usage. This report series explores key media consumption trends in Brazil in 2025.

Brazil’s digital advertising economy continues to thrive, driven by retail media investment, growing video ad spend, and slower social ad spending. This report explores trends shaping Brazil’s digital advertising landscape in 2025.​

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.