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For comparison, Chile will tie with Indonesia for 16th place, at 83.0%. While Mexico will be the only country in the region to surpass 90% penetration, Peru, Colombia, and Brazil are closely following. Overall user growth will fall below 2% for the first time in 2023.

Well, according to the Federal University of Paraiba in Brazil and also Yale University in the US, tropical environments in countries like Brazil, Indonesia, Madagascar, and Columbia are most likely to harbor the most undiscovered species. And then also in the water, scientists estimate that over 90% of ocean species have yet to be classified, over 90%.

And then abroad Coach is also leaning into the immersive experiential retail experience by opening the Coach restaurant and the Coach coffee shop in Indonesia where the iconic C is just like everywhere you look from the hamburger bun to the server's uniform.

So it's behind China where that number is 41.8%, which is crazy, slightly behind South Korea and Indonesia where it's 18%, and then significantly ahead of the rest of Europe and the US as you said, at around 17%. And there was a big surge in the UK and I think also in the US during the pandemic smartphone usage really went up at that point as well.