蘑菇AV

Sponsored content will account for $8.14 billion in US creator revenues this year, up from $5.12 billion in 2021, per our March 2024 forecast.

As sales growth of luxury goods slows in established markets, brands will expand in emerging regions like the Middle East. There, rising wealth among a young population that鈥檚 bringing their spending home will boost demand.

Problematic creator funds are a thing of the past: TikTok is sunsetting its creator fund one year after YouTube changed the game with a revenue-sharing model.

The envelopes are organized and labeled as specific "buckets" for various expenditures. The consumers鈥� primary aim is to gain better control over spending by physically visualizing and allocating money for specific purposes. Once the consumer has exhausted the cash in a particular envelope, they stop spending in that category until the next cash infusion.

Convincing consumers to open their wallets and spend requires retailers to have a deep understanding of their target customer base and to invest in marketing and advertising to shift perceptions.

TikTok still won鈥檛 give clear info on creator payouts: Its new Creativity Program promises higher revenues but conveniently skirts around the specifics.

The beauty and cosmetics sector brought in $94.36 billion in consumer spending last year, claiming the title of the fastest-growing retail category in the US, per our The US Beauty Consumer report. With most consumers planning to boost their beauty budgets in 2024, the sector鈥檚 defiance against cautious spending habits is set to continue, driven by the enduring 鈥渓ipstick effect,鈥� the rise of dupes and Chinese-associated ecommerce giants, and more.

Last December, TikTok user Lukas Battle posted a video proclaiming that 2024 is all about loud budgeting, which encourages consumers to open up about how they spend their money and take pride in saying no to unnecessary purchases.

These initiatives reflect a broader industry trend as digital platforms innovate to provide creators with diverse and lucrative revenue streams, aiming to deepen the bond between creators and their audience. Our take: The challenge lies in the sheer volume of free content available, which makes it difficult for creators to justify a paywall unless their content is strongly sought after.