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Despite the remittance industry鈥檚 digital transformation, Western Union is banking on stores remaining a key component of its business

Our regional flash survey explores how consumers in Latin America research products, the formats they prefer most, and the influence of sponsored product ads on their purchase decisions. It also provides marketers with actionable insights into how to best position their brands on the path to purchase.

With a projected $81.74 billion in sales in 2024, Brazil鈥檚 retail ecommerce market is the largest in Latin America. The nation will also have this year鈥檚 third-fastest-growing digital economy worldwide after the Philippines and Malaysia, respectively.

Trump risks trade war with planned 25% tariffs on imports from Mexico and Canada: Besides triggering retaliatory policies, the move would also lead to higher grocery, energy, and auto prices.

Trump鈥檚 tariffs on key trade partners may drive up prices for semiconductors, EVs, and phones, threatening global supply chains and inflating costs for consumers.

And the unbanked population is unevenly distributed: Just 59% of low-income consumers and 40% of rural inhabitants in Latin America have access to a banking account, per a January 2023 Mastercard and Americas Market Intelligence (AMI) survey. Even more consumers are underbanked. Forty-two percent of adults in Latin America don鈥檛 have a credit card, per BCG鈥檚 analysis of World Bank data.

Growth plans: The better-than-expected Q1 results come on the heels of the company announcing plans to boost its Latin America headcount by 28,000 this year, a 33% jump YoY, as part of a record $13.2 billion investment in the region.

As emerging channels like social commerce and retail media position Latin America as a global force, the runway for growth remains long.鈥嬧�� This deck will:鈥�. Highlight the latest trends in digital media, advertising, and ecommerce as major markets mature and smaller ones fuel new growth.鈥� Explore who stands to gain from evolving consumer habits and the shift toward digital-first business strategies.鈥�

鈥淯S President Donald Trump鈥檚 tariffs will reshape more than a trillion dollars in trade between the world鈥檚 largest economy and Latin America, with key partners like Mexico and Brazil at the center of the discussion,鈥� said our analyst Matteo Ceurvels. US-based brands selling in Latin America may see a significant competitive disadvantage compared to companies from countries.

The news: Disney Advertising and Magnite built out their US offerings and expanded their global ad-supported automated inventory across Canada, Latin America, and select regions in the Middle East, Africa, and Europe. US advertisers will now have access to more than 35 demand-side services for Disney platforms.

China, the US, and a few other markets will do worse than expected, but Western Europe, Latin America, and most other regions will muddle through. Ecommerce sales growth worldwide will decelerate to 6.8% this year but rebound in 2026. Almost all of the impressive ecommerce growth will come from small or emerging markets in Southeast Asia and Latin America.

Our latest analysis of 12 companies in Latin America unpacks key trends in the region鈥檚 retail ecommerce during H1 2023. This will provide retail and marketing professionals with insights into the current landscape, company developments, and what trends to look out for in 2024.

Those that master this convergence won鈥檛 just shape the future of commerce media advertising in Latin America; they鈥檒l set the standard for others to follow worldwide. Read the full report.

The Latin America coverage in the Global Media Intelligence Report includes poll results from Argentina, Brazil, Colombia, Mexico, and Peru.

In North America, Western Europe, and Latin America, Gen Z adoption was well ahead of the total average. More than one-third of Gen Z respondents in Latin America watched influencer videos. That鈥檚 the highest rate globally, slightly ahead of South and Southeast Asia. For all ages, the Asian regions (including East Asia and Oceania) and Latin America showed greater adoption of influencer videos.