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Trump risks trade war with planned 25% tariffs on imports from Mexico and Canada: Besides triggering retaliatory policies, the move would also lead to higher grocery, energy, and auto prices.

Latin America’s digital economy is proving resilient despite macroeconomic headwinds. In 2023, marketers and advertisers will focus on reaching consumers across retail media, livestreaming ecommerce, and ad-supported video streaming.

Trump’s first days in office exacerbate uncertainty over tariff plans: While Mexico and Canada are firmly in the administration’s sights, other tariffs are up in the air.

President-elect Donald Trump's second term promises profound shifts across commerce, technology, and regulation that will reshape how businesses operate and consumers behave. As the president-elect prepares to take office, his policy priorities are already triggering market reactions and pivots from major corporations.

Brazil’s online sports-betting industry is expected to be the largest in Latin America: The country’s projected sports-betting turnover will total $34 billion by 2028, per Paysafe. Our take: The online sports betting and gambling market is a large and quickly growing market for payment providers to get into.

This year, TikTok will pull in 22 times the ad revenues of fellow fast-grower Mercado Libre ($1.02 billion), but Latin America’s largest ecommerce retailer will rapidly ascend the advertising ranks in the coming years. Click here to view our full forecast for digital ad revenue growth by company worldwide. Amazon will get a growth boost from its OTT video service.

Around the World: Economic effects on retail and ecommerce. Around the World: The international forecasts of past (2023), present (now), and future (2024). Around the World: 2024 global predictions ('Shark Tank'-style)—Retail media rivals, metaverse shopping experiences, and more. Sources. Atlantico. Banco Central do Brasil (BCB). Banco de México (Banxico). Bank for International Settlements (BIS).

Trump is reportedly scaling back tariff plans: While he may not implement a 20% tariff on everything imported into the US, the still-vague plans are already having ripple effects.