蘑菇AV

The other part of this as well, Paul Werner wrote Our Future of Digital 2025 report, linked in the show notes he was writing about this. Even though you've got a slowdown in growth of time spent on digital, digital ad spend continues to do really well.

On social media, LinkedIn will account for 47.2% of display ads, per our forecast. Use this chart: Marketers and retailers can use this chart to strategize B2B advertising across digital platforms and justify increased investment in B2B marketing. Related 蘑菇AV reports:. US B2B Digital Ad Spending Forecast 2024 (Subscription required). How CMOs Are Maximizing ROI (Subscription required).

The offering includes all types of content creation across social media platforms like TikTok, Instagram, X, YouTube, LinkedIn, and Facebook, as well as podcast hosting. How we got here: The launch comes a year after Havas released its Point.1 data offering, which analyzed a large-scale data set of global physicians鈥� attitudes and beliefs.

LinkedIn. MarketingProfs.

鈥淐ustomers can now shop their favorite natural and organic brands while also quickly topping up their groceries with a larger assortment of favorite national brands, grab-and-go meals, and household essentials鈥攁ll in one trip,鈥� wrote Tony Hoggett, Amazon鈥檚 senior vice president, worldwide grocery stores, in a LinkedIn post.

LinkedIn. NCR Voyix. Payments Dive. PayPal. PYMNTS.com. Shift4. Shopify. Square. Stripe. TechCrunch. Toast. World Economic Forum.

The news: Cornerstone Advisors Partner Brad Smith recently alleged on LinkedIn that government regulators 鈥渉ave told more than one of my BaaS clients off the record that their agencies don鈥檛 believe any bank under $100B should be in the banking-as-a-service (BaaS) space.".

In 2024, a perfect storm of technology, business, and consumer behavior trends will conspire to intensify the challenges of protecting brands on digital media.

Several major ad platforms including Google, Meta, LinkedIn, and more have launched AI creative tools for advertisers in the last year. Amazon鈥檚 playbook: The retail ecommerce giant has aggressively expanded its advertising presence this year, primarily by launching ads on Prime Video.

But one of the things that I wanted to make sure to mention is that they have an impressive amount of LinkedIn usage. I know Millennials are the largest population on the platform, but I don't think Millennials leverage LinkedIn the same way that Gen X'ers leverage LinkedIn.

So all of the social platforms have been preparing for a TikTok ban, and a lot of that effort has been focused on video right now really kind of updating their services to be more TikTok-like and Instagram, YouTube Shorts, Snap, Facebook, but even LinkedIn now has a TikTok-like service.

Do you spend a lot of time on LinkedIn? Alexandra Canal:. I do. Jasmine Enberg:. To me, it's the new Facebook. I don't know. I'm outgoing on LinkedIn. Alexandra Canal:. [inaudible 00:36:18]. Jasmine Enberg:. I know. Sorry. That is me. I also spend a lot of time on LinkedIn. We have seen a huge uptick in engagement actually on LinkedIn. You get personal updates of folks.

Continue with LinkedIn as the core platform. LinkedIn remains a reliable source for industry-related information. As a result, executives prefer LinkedIn because they can find relevant and valuable content that aligns with their professional interests and needs. Nearly 50% of business professionals preferred to consume content on LinkedIn, per Qnary. It鈥檚 the favored platform for B2B content.

LinkedIn offers marketers a compelling alternative to acquire data. LinkedIn鈥檚 walled garden manages the collection of data and ensures General Data Protection Regulation (GDPR) compliance on behalf of marketers. It also obtains consent from its members to use anonymized contact and firmographic data for marketing. LinkedIn is also known as a reliable source for B2B professional and company data.

The leading social channels for B2B ad spend are LinkedIn and Meta鈥攕pecifically Facebook and Instagram. These platforms are rolling out genAI tools in 2023, such as LinkedIn鈥檚 Copy Suggestions tool, which can help with the success of advertising campaigns. LinkedIn dominates social, followed by Meta. LinkedIn will take 20.3% of B2B digital ad spending in 2023.

LinkedIn. MarketingProfs.

Ryan Heath of Axios was noting 79% of leaders believe their company needs to adopt AI to stay competitive, but about 60% are worried that they aren't effectively quantifying productivity gains from AI according to 2024 Work Trend Index Annual Report from Microsoft and LinkedIn. Any other thoughts there on how companies can best quantify productivity gains from AI? Dan Van Dyke (17:46):.