蘑菇AV

The trend: Podcasts have become a critical tool in B2B marketing, offering unique advantages that align with business-to-business communication needs. 36% of B2B marketers worldwide plan to incorporate podcasts into their marketing strategies, according to a 2023 LinkedIn/Ipsos study; that report noted that 60% of B2B marketers plan to increase their usage of podcasts, reflecting the medium's growing role

This 鈥渆ducated, niche, and discerning鈥� audience could allow Perplexity to differentiate itself from Google entirely, Gareth Cleevely, executive vice president of business strategy at dentsu, wrote on LinkedIn. At the same time, positioning Perplexity ads as a premium alternative to Google could limit scalability and long-term sustainability, Cleevely wrote.

Short-form social media videos produce the highest ROI, according to a March 2024 LinkedIn survey. Experts said shorter videos are important for initial engagement. B2B marketers also need to create short-form video content for algorithmic visibility on platforms such as YouTube, TikTok, Instagram, and LinkedIn.

LinkedIn. MarketingProfs.

More than half (55%) of B2B marketers worldwide agree that short-form social videos produce the highest ROI, per March 2024 data by LinkedIn and Ipsos. This year, video uploads on LinkedIn will increase 45% YoY, which can help boost its connected TV ad platform, launched in April. Use this chart:. Make a case for investments in video production. Explore underutilized channels to reach B2B buyers.

LinkedIn. Marqeta. Mastercard. McKinsey & Company. Modern Treasury. Nacha. Payments Dive. Stripe. The Clearing House. The Motley Fool. United States Senate. Visa.

LinkedIn offers marketers a compelling alternative to acquire data. LinkedIn鈥檚 walled garden manages the collection of data and ensures General Data Protection Regulation (GDPR) compliance on behalf of marketers. It also obtains consent from its members to use anonymized contact and firmographic data for marketing. LinkedIn is also known as a reliable source for B2B professional and company data.

She cites Axios's chief technology correspondent Ina Fried who says, "ChatGPT has probably changed your life the most if you are a high school or college student, if you work in customer service, or software development, coding, or if you're trying to become a prolific poster on LinkedIn.

The leading social channels for B2B ad spend are LinkedIn and Meta鈥攕pecifically Facebook and Instagram. These platforms are rolling out genAI tools in 2023, such as LinkedIn鈥檚 Copy Suggestions tool, which can help with the success of advertising campaigns. LinkedIn dominates social, followed by Meta. LinkedIn will take 20.3% of B2B digital ad spending in 2023.

Continue with LinkedIn as the core platform. LinkedIn remains a reliable source for industry-related information. As a result, executives prefer LinkedIn because they can find relevant and valuable content that aligns with their professional interests and needs. Nearly 50% of business professionals preferred to consume content on LinkedIn, per Qnary. It鈥檚 the favored platform for B2B content.

YouTube, LinkedIn, and X (formerly known as Twitter) discontinued their Stories offerings, showing the format doesn鈥檛 necessarily translate across platforms. Instagram Stories remain popular among marketers for being one of the platform's most monetizable assets. Per our forecasts, the feature is expected to bring in $13.01 billion globally this year鈥攁lmost a quarter of Instagram鈥檚 total ad revenues.