ESPN is also a valuable asset under Disney’s umbrella, attracting digital live sports viewers. But Disney’s lead is threatened by the growth of YouTube, which dominates time spent among young users. Viewership of The Disney Channel, the company’s child- and teen-centric network, has plummeted over the past decade.
Article
| Jul 24, 2024
Although AppleTV+ serves ads during live sports, it is the only major streaming service without an ad-supported tier. Use this chart:. Guide your connected TV (CTV) ad strategy. Assess CTV ad inventory by provider. More like this:. 5 charts to help marketers evaluate Amazon Prime Video ads. More than half of US video subscription revenues will go to streaming services next year.
Article
| Apr 16, 2024
Commercials appear during live sports shown on Apple TV+, but the sports leagues sell that advertising themselves. In February 2023, The Information reported that Apple hired an executive focused on building an ads business for Apple TV+. In March 2024, Business Insider reported that Apple poached an advertising executive from NBCUniversal.
Article
| Apr 15, 2024
Content has shifted online with the rise of subscription streaming services, with shows, movies, and even live sports now available on these platforms. Advancements in smart TV technology coupled with enhanced connectivity have made these devices increasingly affordable and user-friendly, transforming the way people consume television content and transforming CTV platforms in the process.
Article
| Apr 17, 2023
Although YouTube made earlier attempts to capture CTV viewing by investing in premium content, it has since focused on two areas that differentiate it from services like Netflix: its creator community and live sports. Creators are also central to YouTube’s thrust to compete in social video, where TikTok poses an urgent threat to the video giant’s ad business.
Article
| Jul 19, 2023
Apple’s investments in live sports like Major League Soccer and Major League Baseball, as well as Apple TV streaming, also offer opportunities for VR. More details on the Apple headset: A report from Bloomberg gives us some insights on Apple’s hardware and its unique features. The headset will be able to shift from VR to AR using a Digital Crown, similar to one on the Apple Watch and AirPods Max.
Article
| Apr 20, 2023
What it means: Live sports will continue to play an important role in the battle for CTV ad dollars. Sports rights will be important for streamers, as will the need to innovate on what sports viewing means, either through multiview options akin to NFL RedZone or through alternative broadcasts like Paramount’s Nickelodeon NFL games. This was originally featured in the ĢAV Daily newsletter.
Article
| Aug 13, 2024
For example, Bar TV ad startup Taiv’s costs per thousand (CPMs) are around $15, which is half what advertisers often pay for live sports, according to AdExchanger. There’s high potential for contextual advertising. For example, ads served in a sports bar during a Lions game might feature Great Lakes tourism, alcohol, or local car dealerships.
Article
| Jul 16, 2024
Digital realty company Opendoor plans to sell a house live during its Super Bowl ad slots on Sunday. It’s an ambitious campaign that required the help of Mischief, the creative agency behind last year’s viral Tubi Super Bowl ad. Sunday’s ads consist of two 30-second spots, one teasing a house listing on Opendoor’s site and the other showing the results of the sale—live.
Article
| Feb 9, 2024
Disney and WBD are also exploring new content tiers, like live sports, to attract subscribers. Companies are also working to enhance the revenue generation of both their ad-free and ad-supported tiers. Case in point: Netflix's focus on halting password sharing effectively acts as a price increase.
Article
| Oct 4, 2023
Live sports events like the Olympics and news events like the US presidential election tend to give linear TV a boost, but linear TV ad spend is on the decline as streaming takes over. Linear TV is composed of two sub-categories—over-the-air (OTA) and pay TV. OTA: Free, broadcast television.
Article
| Apr 1, 2024
“The people that are going to be squeezed by this are the brands that are used to using live sports as a way to reach their audiences but have tried to sell their products without relying on Amazon’s ecosystem,” said Willens. “A lot of them may chafe at being pulled into Amazon’s orbit.”. Winner: Amazon. Consumers vs. Amazon.
Article
| Jan 29, 2024
This has been driven by live sports viewership. Demographics. CTV has the largest audience share among millennials: There will be 62.0 million millennial CTV users in the US this year, per our forecast. Traditional TV in the US is dominated by the 65-and-older age group, which spends 4 hours, 58 minutes (4:58) watching linear TV per day.
Article
| Jul 17, 2023
Amazon is hanging out there too, with ads on Freevee and live sports. And social video has expanded, with TikTok eyeing CTV formats. With two-thirds of spending still going to linear for the foreseeable future, CTV platforms are fighting over a limited number of ad dollars.
Article
| Jan 9, 2023
Live sports are coming to Netflix in the form of The Netflix Cup, a combined Formula 1 and golf tournament. Netflix plans on opening new brick-and-mortar locations that combine retail, dining, and live experiences in 2025. Basic With Ads is the new Basic as the platform slashed its Basic ad-free plan in July 2023 for US and UK viewers.
Article
| Nov 14, 2023
On today's episode, we discuss whether Netflix's password-sharing crackdown is actually working out, why the company got rid of its basic ad-free plan, and whether sticking to sports-adjacent programming is the right move. "In Other News," we talk about whether The Walt Disney Co. might be bailing on TV too soon. Tune in to the discussion with our analyst Daniel Konstantinovic.
Audio
| Aug 1, 2023
On today's podcast episode, we discuss what happens next now that sports-focused streaming service Venu Sports has been blocked, how to get customers onboard with your AI-infused products and services, how the streaming bundle is changing, the US considering a breakup of Google to address its search monopoly, the most sort after plane seats, and more. Tune in to the discussion with host Marcus Johnson, director of reports editing Rahul Chadha and analysts Ross Benes and Max Willens.
Audio
| Aug 23, 2024
Amazon’s content expenditures climbed by 28% to $16.6 billion in 2022 from $13 billion in 2021, with Amazon Originals, live sports coverage, and licensed third-party video bundled with Prime growing roughly 40% to $7 billion. This new policy could reshape the streaming landscape and developer ecosystem given Amazon's considerable US presence; nearly three in 10 US CTV households own a Fire TV.
Article
| Aug 2, 2023
And for our final story, we're heading stateside where Walmart Connect is working with NBCUniversal to bring targeted ads to live sports. In another retail media focused announcement, Walmart Connect revealed that it is working with NBCUniversal to integrate retail media powered ads within live sports streams, a first for the media giant.
Audio
| Jun 23, 2023
That could change if Apple launches an ad-supported tier, which seems plausible given its embrace of live sports. Whatever happens, it seems likely that Apple, Netflix, and other tech titans like Amazon, YouTube, TikTok, Snap, and Meta will come to personify the upfronts just as TV networks have since the “Mad Men” days.
Report
| May 17, 2023
This year’s Super Bowl ads will be defined by big stunts, from FanDuel’s live Gronk field goal attempt (we won’t be betting on this) to whatever M&M’s is doing with “Ma&Ya’s candy coated clam bites” (these we would bet on). Here are five charts on Super Bowl advertising.
Article
| Feb 8, 2023
So it seems like maybe some other streaming services are saying, "Hey, why can't we also create an event around sports and use that as a hook to pull people into our streaming platform?". Daniel Konstantinovic:. Yeah, I mean Netflix notably until recently lacked a major sports rights deal.
Audio
| Apr 25, 2024
But I think just to push back a little bit on it, churn is now basically par for the course with streaming and especially with sports, there's more of these services getting to sports. I think they understand that people are going to subscribe on a partial year basis depending on sports seasons.
Audio
| May 21, 2024
Brands will experiment with AR retail experiences and AI-powered content overlays at live events like concerts and sports venues. High-visibility use cases will create new advertising formats that blend digital interactions with physical spaces. This will fundamentally change how consumers interact with brands. Ad-supported genAI search will beat subscription models, benefiting Google.
Report
| Dec 10, 2024
So there isn't going to be live sports, there isn't going to be prestige TV. Many of them have no or very little original content that they're paying for. There's not a lot of the most famous, most popular movies, et cetera. You can ramp this thing up. Your licensing fees are low. You're offering it for free. You're just selling advertising.
Audio
| Aug 25, 2023