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To find the right balance between luxury and value, retailers can use targeted promotions to meet consumers where they are鈥攆inancially and emotionally. 3. Optimize for mobile. Last year, mcommerce drove 55.0% of total holiday ecommerce sales and 10.9% of total holiday retail sales.

UK consumers see economic storm clouds ahead: That鈥檚 driving them to splurge on small luxuries such as high-end perfumes and cosmetics.

The news: Gen Z and young millennials are aggressively saving to retire by 40鈥攃hallenging stereotypes of overspending on luxury and leisure鈥攆ollowing the advice of TikTok influencer Mia McGrath, per Yahoo Finance. The details: McGrath is an advocate for the FIRE (financial independence, retire early) movement, which has gained popularity across social media.

Germany鈥檚 digital landscape is evolving fast, driven by shifting consumer behaviors, increasing ecommerce adoption, and changing media habits. Recent data reveals the trends shaping digital spending, retail sales, and more.

France鈥檚 digital landscape is evolving fast, driven by shifting consumer and media habits and increasing ecommerce adoption. Recent data reveals the trends shaping digital spending, retail sales, and more.

Italy鈥檚 digital landscape is evolving fast, driven by shifting consumer and media habits and increasing ecommerce adoption. Recent data reveals the trends shaping digital spending, retail sales, and more.

Luxury brands have played it safe lately, but this move suggests Gucci is ready to shake things up. Despite past controversies, Demna has a track record of turning fashion houses into cultural powerhouses. 7. Edible Arrangements. Rebranded as Edibles.com, Edible Arrangements announced a THC and CBD product marketplace鈥攎arking a shift from fruit bouquets to cannabis.

The latest data on advertising, retail, and ecommerce sales in Spain reveals slowing growth in digital ad spending and untapped potential for social commerce.鈥�

The trend: In June, we covered how Gen Zers intended to prioritize planning for summer over their financial futures. They said they would return to their finances when summer is over but spend more on nonessentials in the meantime. CIT Bank鈥檚 2025 summer vacation survey reveals they did just that. What this means for banks: As we near the end of summer travel, financial institutions should prepare campaigns that advertise budgeting and savings products that can help their customers get back on track financially. Such products could include high-yield savings accounts, in-app budgeting tools, certificates of deposit, and automated savings features.

Tariffs could reshape the fashion calendar as brands rethink their merchandising strategies to limit exposure. While Vince鈥檚 decision to lengthen its spring season was borne out of necessity, it could herald a larger shift in how fashion brands approach their calendars鈥攑articularly as tariffs force tougher decisions about what and how much inventory to bring in. Companies can either go faster鈥攖aking a page from the fast-fashion industry and launching new styles quickly and often鈥攐r slower, 脿 la Vince, depending upon their customers鈥� preferences.

Fast casual (46%) and full-service (46%) are also on the chopping block. 71% of US consumers making less than $30,000 a year consider fast food to be a luxury, compared with just 31% of consumers with household incomes over $100,000 a year, according to April 2024 data from LendingTree. What it means: The entire restaurant industry is likely to suffer as tariffs put more pressure on consumer dollars.

Shiseido is planning a 鈥渨ide-ranging and significant reduction鈥� to its Americas workforce, according to an internal memo first reported by Instagram account Est茅e Laundry. That marks the latest in a string of beauty layoffs, with both Est茅e Lauder and Coty announcing headcount reductions earlier this year. While some of Shiseido鈥檚 problems stem from its misjudged acquisition strategy, its downsizing also speaks to the difficult beauty environment. We expect cosmetics and beauty sales to rise 2.4% this year, less than half of 2024鈥檚 growth rate鈥攁nd a far cry from the 11.2% increase in 2023.

It鈥檚 a luxury that many other import-dependent businesses don鈥檛 have. Its diversified supply chain and its expansion into India and Vietnam took years to develop, giving Apple some resilience in counteracting tariffs and buying them time before inevitable price increases. Businesses entirely reliant on China production might have no choice but to raise prices immediately.

The insight: Travel demand has stabilized after a turbulent start to Q2, Delta CEO Ed Bastian said in an interview with CNBC. As a result, the airline reinstated its profit outlook for the year. It had withdrawn its forecast after President Donald Trump鈥檚 Liberation Day tariff announcements. Our take: The summer travel season is shaping up to be better than airlines expected at the beginning of Q2鈥攂ut demand remains constrained by uncertainty as consumers debate whether to indulge now or conserve their resources in anticipation of future financial strain. Airlines can either juice demand by lowering prices, or protect their bottom lines by cutting capacity and doubling down on premium experiences.

The news: Ulta Beauty acquired upscale UK beauty retailer Space NK for an undisclosed amount, the company said, as it turns to new markets to offset slowing US growth. Our take: The US beauty market is becoming increasingly saturated as more retailers lean on the category to boost sluggish sales. While expanding to new markets comes with its own set of challenges, Ulta鈥檚 decision to rely on acquisitions and distribution partnerships will help smooth its path.

And though 70% of Gen Alphans believe they have a basic understanding of money, they prioritize their ability to buy 鈥渓耻虫耻谤测 goods鈥濃�攅ven ones they don鈥檛 need. For example, over 30% of these young consumers have cosmetic products meant for people three times their age. And 75% believe they deserve to get 鈥渕ost鈥� of what they want.

Sony Honda Mobility is now taking reservations for its luxury Afeela 1 featuring an immersive entertainment system and AI-powered personal assistant, while BMW's Panoramic Vision turns the entire windshield into an interactive display for information. A new era of mass transit is emerging. The next generation of people movers is emerging, designed without traditional driver controls.

Connected cars have moved far beyond being a luxury offering to become the default standard for the automotive industry. This fundamental change in how consumers use their vehicles comes with significant implications for advertisers. The scale of transformation is considerable.

Brazil鈥檚 digital economy is rapidly evolving, fueled in part by ecommerce growth. Our three-report collection explores key trends and opportunities shaping Brazil鈥檚 commerce landscape in 2025.