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Established brands are beating digital natives at their own D2C game. As marketplace and wholesale opportunities obfuscate what it means to sell D2C, brands need to keep up with both their retail and marketing playbooks鈥攐r risk falling behind.

Modern card issuers are turbocharging the issuer processor space by offering API-based, customizable card solutions for non-financial services companies. Mobile payment services, ecommerce marketplaces, and the gig economy are in their sights鈥攁long with $17.12 billion in issuer processing revenues.

TikTok鈥檚 ecommerce push could be driving down engagement: Users are steering clear of Shop posts as the platform struggles to clean up the marketplace experience.

Amazon wants to compete with FedEx and UPS: The retailer relaunched its Amazon Shipping service, which delivers products sold on Amazon's marketplace, sellers鈥� own websites, and other sites and marketplaces.

This year, furniture and home furnishings will make up a $179.75 billion ecommerce market in the US, according to our forecast, and growth is accelerating. With challenges coming from big names like Amazon and Walmart and resale platforms like Facebook Marketplace and Craigslist, Ikea has no choice but to innovate to keep up.

鈥淪hopping apps and marketplaces that specialize in ultralow-cost goods from China are gaining a foothold among US consumers鈥攚ith broader implications for the future of ecommerce,鈥� our analyst Sky Canaves wrote in our Chinese Ecommerce in the US report. Canaves expanded on what鈥檚 driving this retail opportunity for companies like Shein, Temu, and TikTok in the US and how it will impact the US market on a recent 鈥淩eimagining Retail鈥� podcast episode.

Its ecommerce business is also growing by leaps and bounds, thanks to investments in faster delivery, a vastly expanded marketplace assortment, and retail media revenues. A familiar game plan: Walmart鈥檚 strategy for tariffs and economic uncertainty is very much in line with its inflation playbook.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how the resale market is evolving, why some retailers work with a third party instead of developing their own charitable programs, and the role of digital marketplaces in resale. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and Nancy Youssef, chief global business development officer of Soles4Souls.

Pacvue expands beyond retail media to offer retailers a holistic ecommerce solution: The goal is to provide some consolidation in a highly fragmented, competitive marketplace.

Walmart鈥檚 market share gains continued in Q1 as the retailer emphasizes value and convenience: The company continues to draw in more high-income shoppers, while its advertising and marketplace offerings boost revenues.

With the anticipated growth of Prime Day sales, retail media spending will balloon as Amazon retailers invest in marketplace ads to capture more attention during the event.

Retail media spans a broad and growing merchant list, from marketplaces (Amazon) to department stores (Macy鈥檚) to ride-sharing apps (Uber).

2023 has been a rocky year for retail, with layoffs, inflation, and a potential recession dominating headlines. Despite all that, footwear sales are doing quite well. 鈥淧eople wear shoes. That鈥檚 as simple as that,鈥� said Romy Samuel, founder of digital sneaker marketplace Common Ace.

TikTok is rolling out its Shop feature to all 100 million US users (per our May forecast), using a tab on the home screen to drive users to the marketplace and allowing videos directly containing purchase links, in order to drive in-app ecommerce traffic.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how Costco is getting on and the vision for the wholesale retailer in a crowded marketplace. Then, for "Pop-Up Rankings," we rank the two things Costco can take to the next level and two things it could do to get the naysayers to come back. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Zak Stambor.

This initiative positions Amazon less as a marketplace and more as a universal shopping hub. The approach delivers multiple upsides:. Stickiness without fulfillment burdens鈥擜mazon facilitates but doesn鈥檛 fulfill the order, which could also help it sidestep some of the risk associated with the Trump administration鈥檚 鈥淟iberation Day鈥� tariffs.

ALX creates a transparent, high-value marketplace for mobile advertising. The ALX mobile RTB exchange connects advertisers directly to premium mobile ad inventory, ensuring access to high-quality impressions. Unlike traditional ad exchanges, there are no middleman fees, making ad buying more cost-efficient and transparent.

Brands using AI-generated voices can still engage human voice actors through ElevenLabs鈥� marketplace, maintaining authenticity while benefiting from AI鈥檚 scalability. Eliminating language barriers: For marketers, AI voice's biggest breakthrough is global reach. Brands no longer need to re-record content for each market鈥擜I-generated translations make localization seamless.

If marketplace sellers raise prices as expected, the impact on Amazon shoppers would be significant, since we expect roughly $2 out of every $3 (66.8%) US shoppers spend on the platform this year will go to those third parties.

While the retailer does rely on de minimis for its ultra-cheap Haul offering, it recently began adding some of its owned inventory鈥攊ncluding branded goods from the likes of adidas and Gap鈥攖o the marketplace, per The Information. That could mark the beginning of a shift to diversify Haul鈥檚 sourcing and position it as a bargain storefront, rather than a Temu copycat.

鈥淲e should be in a similar marketplace [compared to 2024], if not maybe even slightly better from a buyer standpoint, meaning we will have more advantageous pricing,鈥� one buyer told Adweek. Zooming out: Streaming CPMs have steadily declined in recent years as major services including Netflix and Disney+ have debuted ad-supported offerings.

鈥淚t鈥檚 not new, but they鈥檙e trying to elevate the beauty category at Walmart, which it鈥檚 not known for, through their marketplace. Why it matters: Nearly half (47%) of US adults prefer to shop for beauty and personal care products online, according to March 2025 data from ThinkNow Research.

Product safety issues could derail Chinese ecommerce platforms鈥� growth ambitions: Shein and Temu are struggling to keep products with high levels of toxic substances鈥攁s well as those hazardous to babies and children鈥攐ff their marketplaces.

Ecommerce may be hit particularly hard after President Donald Trump ramped up tariffs on China to 245% and announced plans to tighten regulations on de minimis imports from China and Hong Kong鈥攎oves that will likely dampen sales from Chinese-based sellers on online marketplaces operated by retailers like Amazon and Walmart, as well as reduce growth for platforms like Shein and Temu.

The Trade Desk (TTD) made waves with its Sellers and Publishers 500+ Marketplace last year. The solution, essentially a large inclusion list, narrows the open web down to a subset of websites and apps that TTD regularly vets and updates. In 2022, GroupM launched Premium Marketplace to provide clients with direct access to high-quality inventory.