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Retailers are racing to implement genAI-powered virtual assistants capable of creating human-like responses and handling complex queries. But there are challenges to overcome.

Despite economic headwinds and challenges faced by major players, AR and VR adoption is on the rise.

Walmart dominated the US retail landscape in 2024: The mass merchant’s ability to offer savings and convenience won over shoppers, and its growing ecommerce and advertising businesses are helping it make inroads against Amazon.

Brazil is Latin America’s largest retail ecommerce market by total sales volume and will be this year’s third-fastest-growing digital economy worldwide. Understanding the nuances of how and where Brazil’s diverse consumer base spends its money online is key for brands and retailers to thrive in this highly competitive ecommerce market.

Marketers can also court millions of prospects who expect an increasingly wallet-first mobile commerce experience. In 2024, almost two-thirds of US smartphone users will use a mobile wallet app to transact monthly—just as open-loop digital wallets cement their position as everyday commerce enablers. Slowing acquisition growth means credit card marketers must innovate. What’s happening?

Christmas Day is less than a week away, but some consumers are still chipping away at their lists. That’s why Walmart, Target, Best Buy, and Dollar General are announcing last-minute holiday deals for consumers seeking the perfect gift.

Mcommerce is more common during the holiday season. During the full year, we project 44.6% of US ecommerce sales coming from mobile. Use this chart: Marketers and retailers can use this chart to prepare holiday marketing strategies and make the case for further mobile investment. Related Ä¢¹½AV reports:. US Holiday Shopping 2024 (Subscription required).

Share key insights from our forecasts on ecommerce in China, covering mcommerce, social commerce, livestreaming, and the top companies. Highlight the evolution of Chinese ecommerce and opportunities for growth in this mature market. Help retailers prepare for disruption as a new wave of ecommerce players export the trends and innovations developed in China to the rest of the world.

Payment industry innovation and competition will transform mobile commerce and diversify payment flow routes in 2024. Consumers and businesses will win big, benefiting from instant payment expansion, commerce enablement tools, and broader payment choices. Feature innovation will transform digital wallets into everyday commerce enablers.

On today's podcast episode, we discuss how folks viewed big ticket items over the Thanksgiving holiday shopping period, how in-store foot traffic shook out, and the impact of buy now, pay later (BNPL). Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.

We forecast US mcommerce sales will grow 12.7% this year to reach $534.88 billion, 44.6% of total retail ecommerce sales. Retailers should make mobile shopping frictionless, focusing specifically on checkout and payment processes. 3. Consumers want to speed up the buying journey.