US advertisers will spend $25.9 billion on AI search ads in 2029鈥�13.6% of all search ad spending, up from just 0.7% in 2025, according to 蘑菇AV's May forecast.
The trend: Most healthcare and pharma marketers plan to increase their CTV/over-the-top (OTT) spending in the next year, according to Nielsen鈥檚 Global Annual Marketing Survey. Our take: CTV鈥檚 gain of healthcare and pharma ad dollars isn鈥檛 necessarily linear TV鈥檚 loss. Campaign strategies for linear should focus on brand awareness, while CTV allows drug ads to be highly targeted.
Worldwide programmatic display ad spending will grow 14.6% in 2025. This report explains our programmatic forecasts for six countries to map global spending trends.