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We do see in terms of the digital space, that the region continues to remain the fastest growing e-commerce market worldwide. This was a trend that happened for the first time in 2020 where Latin America first held that title as fastest growing e-commerce market, and now we've seen it for 2022, 23, 24, and 2025, it's still going to lead the world in commerce growth.

These tariffs—and the potential for additional duties on goods from Mexico, Canada, the EU, and elsewhere—could significantly shift consumer behavior. According to a Numerator survey, only 9.4% of US consumers expect tariffs to have no impact on their shopping habits, while many plan to adjust by hunting for sales or coupons (41.4%), buying fewer imported goods (30.5%), or delaying purchases (22.3%).

²Ñ±ð³æ¾±³¦´Ç’s ecommerce market is dominated by players like Mercado Libre, Amazon, Walmart, and Liverpool, offering TikTok Shop plenty of competition in a high-growth growth market. Sources. Associated Press. CNBC. The Economist. The Information. MediaPost. NPR. Politico. South China Morning Post. Wall Street Journal.

The retailer’s emphasis on chasing trends allows it to both stay relevant with shoppers and minimize excess inventory. Just 5% to 6% of Abercrombie’s US inventory comes from China, with negligible imports from Mexico and none from Canada, limiting the direct impact of tariffs.