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Despite a slowdown in smartphone sales, innovations in advertising, commerce, AI, and even device form-factors will drive mcommerce and mobile advertising growth in 2024.

US Mobile Advertising Forecast and Trends 2025 (蘑菇AV subscription required). The Mobile Commerce Opportunity (蘑菇AV subscription required). Methodology: Data is from Airship benchmarks between January 2023 and June 2024. Apps with more than 100,000 monthly active users are included in the overall average. Apps running in-app onboarding campaigns are included in the onboarding group.

Mobile ad spending reaches $203 billion: Desktop grows steadily, but its share falls below 25%, reflecting the continued platform shift.

But despite its small size, travel is an important player in search advertising, and its idiosyncratic approach to social and mobile advertising stands out. Key Question: How much will the travel industry and its subcategories spend on digital advertising this year and through 2026?

As mobile advertising continues to grow, fraudsters will evolve their tactics to exploit new vulnerabilities. To safeguard investments, brands must stay ahead of emerging threats with smarter detection, data validation, and ongoing fraud monitoring.

Puma might also consider expanding the campaign into different digital channels鈥攕uch as growing its search engine marketing efforts, investing in display advertising, and focusing on mobile advertising鈥攖o reach customers at as many touchpoints as possible.

Healthcare and pharma will spend $12.61 billion on mobile advertising this year, up 13.9% YoY. Spending has increased at double-digit rates for several years. But we project that growth will slow in 2025 and 2026 (5.7% and 8.3%, respectively). Mobile advertising will account for 57.1% of the industry鈥檚 digital ad budgets in 2024.

Social network advertising and mobile advertising are interrelated. This year, nearly 97% of social media ad spending will be mobile, and social will make up 43.5% of mobile advertising. The correlation is complicated, however, by the role of age, tech-savviness, and the path to purchase for the different industries.

The industry will spend $24.76 billion on mobile advertising in 2024 as everyone, from credit card issuers to peer-to-peer providers, focuses on building out mobile experiences. Click here to view our full forecast for US financial services industry mobile ad spending. A diversified mobile advertising strategy gives payment providers visibility no matter what consumers are doing.

Mobile advertising will keep growing at a rapid clip despite headwinds from privacy laws and genAI. Even so, app publishers will explore additional ways of making money for premium content. This may have an impact on the type and price of ad inventory in the future, although the volume of IAA should remain strong.