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US Mobile Advertising Forecast and Trends 2025 (蘑菇AV subscription required). Methodology: Data is from a June 2025 CNET survey conducted by YouGov. 2,201 US adults ages 18+ were surveyed online during May 13-15, 2025. Of the respondents, 2,129 were smartphone owners. Results have been weighted to be representative of the US adult population.

US Mobile Advertising Forecast and Trends 2025 (蘑菇AV subscription required). The Mobile Commerce Opportunity (蘑菇AV subscription required). Methodology: Data is from Airship benchmarks between January 2023 and June 2024. Apps with more than 100,000 monthly active users are included in the overall average. Apps running in-app onboarding campaigns are included in the onboarding group.

Despite a slowdown in smartphone sales, innovations in advertising, commerce, AI, and even device form-factors will drive mcommerce and mobile advertising growth in 2024.

Amazon鈥檚 latest test could transform how shoppers engage with the ecommerce platform: The retailer鈥檚 mobile search results will feature links to products not available on its site.

Mobile advertising will keep growing at a rapid clip despite headwinds from privacy laws and genAI. Even so, app publishers will explore additional ways of making money for premium content. This may have an impact on the type and price of ad inventory in the future, although the volume of IAA should remain strong.

What Microsoft鈥檚 Activision Blizzard merger means for mobile advertising

But despite its small size, travel is an important player in search advertising, and its idiosyncratic approach to social and mobile advertising stands out. Key Question: How much will the travel industry and its subcategories spend on digital advertising this year and through 2026?

This is the first installment of our annual 鈥淐anada Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.