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He writes for our briefing, the LinkedIn has a big brother called in its corner with decades of experience in the gaming industry and a recent acquisition of Activision Blizzard, which includes mobile game Giant King. So maybe that helps them in the future. And then the second thing is, yeah, is this really a perfect fit? Question mark, as contributing editor at Inc. Bill Murphy, Jr.

You can do that on a mobile game, but AAA game, you got to be pretty cautious about the user experience. Marcus Johnson (24:09):. I mean, the NBA is starting to do it in between free throws, so maybe everything's on the board, but it is annoying. Ross Benes (24:16):. They're going to do it between free throws and when you're playing 2K, you're screen small and show a Honda Civic ad.

Maybe mobile games can be considered separately. But I think it also shows that these tech mergers are just inflating a lot in value. And I'm sure that there's a lot of behind-the-numbers, probably, negotiations. Marcus Johnson:. You said behind the numbers. Pun intended. Daniel Konstantinovic:. Yeah, there we go. Marcus Johnson:. Yes. Daniel Konstantinovic:. I'll take it. Yory Wurmser:.

And so I found some data from Apptopia that was shared with a mobile games website about a month ago. And Netflix has now got 20 games that have been downloaded over a million times. The most popular game has been downloaded about 6 million times and that's nothing to sneeze at. That definitely shows real traction.

And if you look at the download numbers for things like Candy Crush or the number of people that just play random long tail mobile games, you get one picture. And then if you look at the people who are hardcore desktop gamers, you get a very different picture. So Netflix needs to decide which of those two poles it's going to be aiming toward and act accordingly.