蘑菇AV

More complex casual games with a variety of monetization strategies and rich media ad formats are available, as developers rely less on hypercasual games. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

US P2P apps need to tap new uses and services to stay competitive, especially amid Zelle鈥檚 dominance. Here鈥檚 how each app sizes up and differentiates to attract younger generations.

But with more information about why certain bids win in an auction, publishers would be able to optimize their monetization strategies more efficiently and other ad tech players might be able to fine tune their algorithms to better compete so Google's sheer size isn't as much of an advantage. Jeremy Goldman (21:30):.

However, this shift poses monetization challenges, as social news consumption rarely drives traffic back to publishers' sites. Opportunities in messaging. Some publishers are experimenting with news delivery via messaging apps like WhatsApp. The platform's new Channels feature allows one-way broadcasting to followers.

Trump win could fuel conservative media growth: Fox News likely to thrive, while creators reshape the digital narrative with direct-to-audience engagement.

With limited monetization opportunities, however, marketers must get creative and rely largely on organic efforts. Much of this revolves around creating shareworthy content, i.e., posts and videos that people want to send to their networks.

The other thing on the earnings call that stood out to me about Threads is that we're still waiting on monetization. Meta said that it didn't expect Threads to be a meaningful driver of revenue in 2025. That does not mean that ads aren't coming. I expect they will. (14:03):.

By leaning into data monetization, PayPal looks to boost revenues and reach its profitability goals. From 2024 to 2026, FMN ad spend will explode at a 107.0% compound annual growth rate to hit $1.50 billion, per our forecast. Overheard at #AWNY: Still, PayPal's ad debut could raise user experience concerns.

Large retail tie-ups like this one with Apple can also help Klarna become a major shopping destination鈥攁nd new products can help Klarna refine its data monetization efforts to remain profitable.

Monetization via subscriptions limits digital audio ad slots. The relatively low ad spend reflects, in part, limited inventory. Audio subscriptions will account for 63.0% of digital audio revenues in 2024. Even when taking time spent into consideration, audio advertising remains low. Digital audio will earn 5 cents per user hour in 2024, compared with 8 cents for radio and 21 cents for TV.

But the long-term reliability of such a strategy remains unclear given Meta鈥檚 evolving monetization approaches.

Creators have more monetization options than ever before. Expanding on and owning their revenue streams will set them up for long-term success. For more on how creators are diversifying their revenue streams, look out for our next creator economy report, publishing in May. 蘑菇AV research is based on the idea that multiple sources and a variety of perspectives lead to better analysis.

The startup is building momentum to challenge Google but faces IP hurdles in the fierce AI search landscape.

It鈥檚 offering new content creation, fan engagement, and monetization tools for creators, including an easier way to share audience data with brands. The upgraded Spectacles are currently available to AR developers, who Snap has enlisted to help create use cases for the device.

The tentative search for alternative monetization strategies has not slowed mobile ad growth. X (formerly Twitter), Snap, and Facebook鈥攁long with a handful of other media companies鈥攈ave all explored ad-free versions of their services. But that trend has had little effect on the growth of mobile ad sales, which should increase by 14.4% YoY in 2024 to top $200 billion for the first time.

Zooming out: TikTok's move into search advertising is timely, as it follows a broader trend of social platforms integrating search into their monetization strategies. Instagram and YouTube have also rolled out similar features. TikTok contends its focus on high-intent searches sets it apart, leveraging the platform鈥檚 strength as a content discovery engine.

鈥淲e wanted to understand what makes us differentiated,鈥� said Melanie Babcock, vice president of Orange Apron Media and monetization, of the rebrand. 鈥淎nd it鈥檚 really about our service model and how we use service as a lens to view our products and experiences.鈥�.

X is positioning itself as a hub for creators with new paid subscriptions and monetization tools. If it improves its creator tools鈥攍ike revenue-sharing and content discovery鈥攊t could attract creators from OnlyFans, especially those with large social media followings. AI-driven content tools are advancing quickly and could reshape the creator economy.

Stricter regulations would force some companies to completely restructure their monetization models to survive.

Tepid fixed POS terminal growth masks evolving monetization and upgrade opportunities. From 2023 to 2027, it will rise by an average annual rate of just 1.7%. But 鈥渁s a service鈥� models turn a single purchase into recurring hardware and software revenues. Autonomous and biometric checkout could increase terminal replacement rates. Portability and new use cases drive mPOS growth.

This retail media monetization and control with Mirakl Ads is essential for any retailers to operate, continuously invest, and enhance in their ecommerce model and keep shoppers engaged. Retail media ads are designed to be helpful and provide the shopper with recommendations and suggestions based on items they might be interested in, which is exactly what shoppers are looking for.

Monetization challenges are a major reason for the platforms鈥� pivot. Short-video ads are primarily served between videos, limiting ad loads and placements, and making them easy for users to skip. Meta will stop reporting Reels鈥� contribution to revenues.

Threads could capitalize on X鈥檚 advertiser exodus, but its plans to start selling ad space this year have fallen by the wayside, and it no longer has a timeline for monetization. Our take: Meta should make a prompt decision on Threads messaging, considering the inconvenience of no private chat options.

Short video will face a reckoning as monetization problems persist and messaging grows. TikTok will encroach further on Amazon as it eyes super app status. Platform partnerships will shift the ad spending landscape. China鈥檚 influence shakes up online shopping. Digital wallets will cement their position as everyday commerce enablers鈥攊n or out of the store.

Advertising will continue to drive app monetization as consumers spend more time on their favorite apps. And generative AI (genAI) will maintain its disruptive track, fundamentally transforming search and virtual assistants. Mobile apps still drive advertising growth. Social media is the big driver of mobile advertising.