I am baking a trend that involves messaging being the new front in the monetization wars. And this trend, I think backing up a little bit, over the past few years, we have seen users really gravitate towards social as a messaging platform in ways they haven't really in the past.
Audio
| Jan 13, 2025
The news: Snap has introduced a unified monetization program for creators, allowing them to receive equal payment for content produced in Stories and its Spotlight sections, it announced Monday.
Article
| Dec 16, 2024
Reddit posts 71% revenue growth but misses DAUq targets: Despite strong ad revenue and international expansion, Reddit’s user growth fell short of expectations, sending shares down 14% after hours.
Article
| Feb 13, 2025
If consumers react favorably, social search habits could become further entrenched, and new monetization surfaces will likely open down the road. Sources. Adobe. IZEA. Jungle Scout. SOCi. YPulse.
Report
| Jun 4, 2024
Since then, mobile gaming has used a more varied mix of monetization methods, including offering more video advertising and other ad features that are attractive to brands. Console and PC games are also inching toward more programmatic ads. How does it affect advertisers?
Report
| May 30, 2024
Web Publisher Monetization 2024 (ĢAV subscription required). Programmatic Advertising Forecast and Ad Tech Trends H2 2024(ĢAV subscription required). Methodology: Data is from the November 2024 Advertiser Perceptions survey titled "Q4 2024: The State of the Ad Industry." 300 US marketers and agencies were surveyed during September 2024.
Article
| Dec 20, 2024
Snap faces ad revenue headwinds despite solid Q4: AI, AR, and creator investments need to deliver as brands seek better ROI in a tight ad market.
Article
| Feb 5, 2025
Built-in monetization tools provide clear revenue paths for creators, and visual components enable innovative advertising integration and product placement opportunities. While competitors scramble to enhance their video capabilities, YouTube's comprehensive ecosystem that combines searchability, community engagement, and monetization makes it increasingly difficult to challenge.
Article
| Dec 2, 2024
Owned and operated channels have a limited runway for monetization. The value of ad inventory on owned and operated channels is intrinsically tied to traffic volume. Although advertiser benefits include a more tightly controlled, contextual environment and cleaner attribution, the channels also have substantial limitations.
Report
| Aug 8, 2024
Pichai pointed out that YouTube Shorts monetization has improved, particularly in the US. Shorts recently unveiled fresh features in a bid to improve creator tools and boost viewer interaction. We forecast TikTok ad revenues will climb 38.1% this year to $10.42 billion.
Report
| Aug 19, 2024
Why it matters: Messaging functionality has become the foundation of platform engagement and monetization strategies. Controlling user messaging allows platforms to funnel activity toward revenue-generating features.
Article
| Nov 27, 2024
With new feed-customization and business tools, it’s primed for deeper user engagement. But as ads roll out, brand safety worries could stall advertiser interest.
Article
| Jan 30, 2025
For retailers, data monetization is proving highly profitable. For advertisers grappling with the delayed but still impending demise of the third-party cookie, first- and zero-party data from retailers represents an effective way to reach customers. Physical stores offer promising reach, but volume is still a long way off.
Report
| May 16, 2024
Web Publisher Monetization 2024 (ĢAV subscription required). Time Spent With Connected Devices 2024 (ĢAV subscription required).
Article
| Dec 10, 2024
The company plans to move beyond its current content lineup and could use its success with merchandise like hot sauces and games to pursue further monetization opportunities. BuzzFeed can focus on high-margin, tech-enabled revenue streams. The publisher says it wants to focus on programmatic advertising and AI-powered interactive content as part of its tech-enabled pivot.
Article
| Dec 16, 2024
Despite TikTok’s user engagement prowess and lightning-fast ad revenue growth over the past few years, its user monetization still lags the Meta properties by a wide margin. TikTok has been improving its time-to-revenues performance ratio, though, unlike Snapchat, Reddit, and X (formerly Twitter), which for the most part, haven’t been shrinking the gaps shown below.
Report
| Aug 12, 2024
But with more information about why certain bids win in an auction, publishers would be able to optimize their monetization strategies more efficiently and other ad tech players might be able to fine tune their algorithms to better compete so Google's sheer size isn't as much of an advantage. Jeremy Goldman (21:30):.
Audio
| Apr 28, 2025
Shrinking the Fed’s balance sheet: Eliminate corporate bond holdings, limit mortgage-backed securities holdings, and reduce the Fed’s Treasury holdings to avoid market distortions and reduce federal debt monetization. This would likely mean less liquidity in the market, which would drive up borrowing costs.
Article
| Dec 13, 2024
In February, the platform improved its creator and affiliate tools; in April, it launched Affiliate Hub to provide creators with additional monetization resources. Instacart partnered with YouTube on shopping ads. #3: TikTok. What fueled interest: In January, we noted that TikTok was gaining ground on Google as a search engine.
Article
| Dec 27, 2024
Data that provides a full and accurate view of the customer journey is essential for monetization. For retailers with sufficient scale to support RMNs, extensive customer data boosts the value of their offerings to advertisers. Nearly two-thirds of retailers share or plan to share loyalty data with their retail media advertisers, per Deloitte.
Report
| May 15, 2024
As the retail media industry has matured, some retailers are beginning to make select ad inventory available to non-endemic advertisers, extending the monetization potential of their first-party transaction-based audience data. Non-endemic advertising can include on-site, in-store, and off-site formats.
Report
| Jul 1, 2024
Coupled with regulators’ increasing scrutiny over data privacy, the company’s remaining subscriber base could jump ship, leaving 23andMe unable to recover if it doesn’t determine further monetization strategies. This article is part of ĢAV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.
Article
| Dec 3, 2024
These AI-powered marketing tools can be a data monetization bonanza for two-sided networks. But integrating genAI with proprietary customer data requires caution. GenAI-powered virtual assistant personalization could ignite conversational commerce. With the help of natural language skills, chatbots can build on conversations over time to provide increasingly tailored results.
Report
| Mar 22, 2024
ʱ澱ٲ’s monetization plans are unconventional, too. Its chief business officer, Dmitry Shevelenko, told Digiday that it will not serve ads above or within search results like Google. Instead, Perplexity will allow advertisers to influence suggested follow-up questions.
Report
| Jun 26, 2024
Chart
| Feb 7, 2025
Source: AppLovin