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This is the first installment of our biannual 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Amazon's sales share will continue to grow in key product categories. But food and beverage remains a rare weak spot for the ecommerce giant.

On today鈥檚 podcast episode, we discuss the battle between linear TV and CTV, one mobile device metric that is going down, and a surprising finding about which age group uses YouTube the most. Join Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.

Essential goods categories will run out of steam, leading to a slowdown in ecommerce growth.

Meta pays creators for traffic, Spotify wins in-app freedom post-Epic ruling, and Amazon鈥檚 Zoox expands robotaxi testing despite software recalls.

So something that conventional wisdom might have already told you, but old songs defined here as released over a year and a half ago and now represent 70% of the US music market according to music analytics firm MRC Data. So 70% of the music we listen to is old music. That's up from 65% in 2020, which is a pretty sizable jump.