蘑菇AV

Mobile app install ad spending is on the rise, and more video content on social media means an increase in time spent on platforms. Plus, click and collect remains a popular option for grocery buyers. Our forecasters laid out some good news for advertisers.

The double-digit growth in US consumer packaged goods (CPG) digital ad spend will come to a halt next year and hover around just 6% through 2026, per our forecast.

Amazon is the biggest retail media network in the US, accounting for three-quarters of retail media revenue share, per our forecast. But its limited grocery footprint leaves an opportunity for competition. Here are recent updates in grocery retail media, and a prediction on the future of in-store retail media.

In-store sales data is a massive opportunity gap. The biggest gap between how retail media networks (RMNs) perform today versus their most desired attributes was with in-store sales data. With nearly 90% of grocery sales still occurring in physical stores, RMNs that deliver seamless omnichannel sales attribution will be well positioned to capture consumer packaged goods (CPG) advertising budgets.

Walmart is undergoing a 鈥渕uch broader shift,鈥� said our analyst Sky Canaves on our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. Where Walmart was once seen as primarily a retailer, it鈥檚 pivoting into tech and services. Walmart鈥檚 business remains rooted in grocery, but through its retail as a service and Walmart+ offerings, it鈥檚 expanding that flywheel.

In a recent meta analysis, Grocery TV discovered that consumer packaged goods (CPG) brands averaged a 14% increase in incremental sales when advertising through its in-store retail media network.

On today's episode, we discuss whether Amazon can keep expenses down while also keeping customers happy, where the company will place its bets on grocery, and how its advertising arm has performed of late. "In Other News," we talk about why most retailers site searches aren't working and how many streaming viewers will watch ads to save a few bucks. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.

Instacart is still slightly behind Walmart when it comes to share of US digital grocery sales, according to our data, but it has managed to jump from the bottom of the pack to the top in just a few years. While it鈥檚 unlikely Instacart will overtake Walmart for first, the company is battling with Amazon for second.

If Amazon wants to make a serious dent in the grocery landscape beyond Whole Foods and the 50-some Amazon Fresh locations, it will likely need to acquire a company with a larger footprint.

There鈥檚 often a perception that markets in Asia developed digital offerings far faster than the US and Europe鈥攖hat鈥檚 only partially true in retail.

Our annual report on ecommerce in Canada highlights our most recent forecasts for all flavors of retail, including brick-and-mortar, digital buying, and mobile commerce.

The service is currently being tested by online Asian supermarket Weee!, party supplies seller Oriental Trading Company, and wellness retailer iHerb, with other retailers (including Tillys) set to join soon. The solution puts Amazon in direct competition with companies like ad tech giant Criteo as well as Publicis, both of which have benefited considerably from the retail media boom.

Walmart鈥檚 click-and-collect program could also help drive holiday sales, particularly when it comes to grocery. 鈥淲hen you look at what鈥檚 going to be driving digital grocery growth over the next couple of years, a lot of it is coming from sales growth and click and collect, not delivery.

The news: In-store digital media provider Looma has secured $10 million in funding to help expand its In-Store Connect platform, increasing its presence across new and existing retail partners. By the end of 2024, Looma plans to expand its network from 800 to over 5,000 screens, including more categories within grocery stores, particularly the adult beverage section.

Ecommerce sales in India, which is soon expected to become the most populous nation, are growing at one of the fastest rates in the world. But brick-and-mortar will still dominate the retail sector for the foreseeable future鈥攚e estimate that online sales will account for only 10.0% of total retail by 2027.

The news: Eight years after acquiring Whole Foods, Amazon is moving to more fully integrate the grocer into its core business, Business Insider reports. Our take: Amazon is clearly aware of the friction鈥攁nd the opportunity鈥攊n its grocery ecosystem.

More users in grocery, games, dating, banking, and other categories may lead to better first-party data for advertisers and more diverse mobile app ad inventory, which currently is dominated by the triopoly of Meta, Google, and Amazon. Additional grocery and retail apps, in particular, should drive more inventory in retail media networks.

Digital wayfinding and voice assistance collapse the path to purchase. These tools get shoppers to the right aisle quicker. Digital wayfinding鈥攙ia smartphone apps or in-store digital signage鈥攍eads customers to the right aisle and shelf.

MrBeast, Logan Paul, and KSI look to grab a share of the school lunch market: They鈥檙e integrating Prime Hydration and Feastables chocolate bars into a 鈥渂etter-for-you鈥� Lunchables-like product called Lunchly.