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Both Shein and Temu are now subject to the EU鈥檚 strictest rules for online marketplaces by virtue of their size鈥攚hich means tougher scrutiny into their measures for preventing the sale of counterfeit or unsafe goods鈥攁nd steep fines should they be found to be in violation. The two companies are also under fire for selling products containing toxic chemicals and items that pose a danger to child safety.

Tariff-fueled price hikes threaten online Chinese marketplaces. Why it mattered: The tariff impact for marketers, retailers, and consumer sentiment continues to be a moving target as the rates for various countries seem to change week by week.

We expect Temu鈥檚 US marketplace sales to grow 59% this year to $30.83 billion, nearly three times the size of Walmart鈥檚 third-party marketplace鈥攁lthough it should be noted our forecast excludes the impact of potential tariffs.

Walmart will launch a new online fashion marketplace to capitalize on the challenges facing Temu and Shein. This could allow Walmart to rebrand its fashion offerings without developing new private labels. 2. Retailers may turn to 3D printing for in-house production of goods affected by tariffs.

Brazil is Latin America鈥檚 largest retail ecommerce market by total sales volume and will be this year鈥檚 third-fastest-growing digital economy worldwide. Understanding the nuances of how and where Brazil鈥檚 diverse consumer base spends its money online is key for brands and retailers to thrive in this highly competitive ecommerce market.

Buoyed by increased online shopping, the segment has seen annual growth of over 20% for each of the past five years. Sponsored search in online marketplaces makes up the bulk of ad spending in retail media. But display formats, like video and in-store displays, are helping the category reach new heights. We expect similar strong growth, averaging 21.6% annually, from 2024 to 2028.

New EU legislation regulating digital services and platform providers will have ramifications for global companies that compete in the region. Compliance is already required; players now need to understand their obligations.

A partnership with luxury reseller Rebag to sell pre-owned designer handbags, jewelry, and accessories on its third-party marketplace. A $520 million deal with warehouse automation company Symbiotic to enhance its online pickup and delivery fulfillment systems.

The dominance of Amazon and the growth of budget ecommerce sites like Temu have left Etsy under pressure to stand out, and the online marketplace leaned into creative storytelling this year. For example, its debut Super Bowl ad showed America struggling to find an adequate gift for France after receiving the Statue of Liberty.

FreeWheel debuts contextual marketplace: New tech enables privacy-friendly, precise ad targeting for streaming TV by analyzing video content in real time.

Shein acquired British online fashion brand Missguided last year and plans to launch a third-party marketplace in Europe as it builds out its premium offering. Following in the footsteps of fast-fashion rivals H&M and Zara, Shein is also rolling out its secondhand platform Shein Exchange in Europe this year. Alibaba has a significant foothold in Spain with AliExpress and Miravia.

Even minimal investments in logistics, payments, or digital marketplaces could help drastically improve consumers鈥� online shopping experiences, all while giving them a fighting chance to gain market. Digital marketplaces fueled retailers鈥� bottom lines. Retail marketplace ecommerce sales growth outpaced total retail sales by a considerable amount.

American Eagle sues Amazon for trademark infringement in fight against product dupes, knockoffs: The retailer accused the ecommerce giant of unauthorized use of its 鈥淎erie鈥� trademarks, which it said helped drive traffic and sales on the marketplace at American Eagle鈥檚 expense.

The problem has become more pronounced due to the rapid growth of ecommerce, and online marketplaces in particular鈥攚hich we expect will account for 6.3% of total US retail sales this year, or nearly double the 3.4% share in prepandemic 2019.

Smaller businesses have grown reliant on online marketplaces operated by the likes of Walmart or Amazon, which make it easy for shoppers to consolidate their shopping. But relying on online marketplaces to drive sales comes at a significant cost.

Amazon late last year launched its own low-cost marketplace, Haul, where products retail for $20 or less. It also cut its commissions in some key categories. At the same time, Amazon is on a relentless push to lean into its Prime advantage鈥攆ast delivery times鈥攖o keep shoppers clicking the buy button.

Growing its online sales. Walmart鈥檚 online sales will rise 10.9% this year, per our US Walmart retail ecommerce sales forecast. The retailer鈥檚 ability to drive sales on its website is essential to its ability to attract third-party sellers to its online marketplace, as well as advertisers to its Walmart Connect platform. Building out its online marketplace.

Online marketplaces will gain further ground. Consumers will remain relatively cautious with their spending in 2024 and will appreciate the prices, selection, and convenience that online marketplaces offer. Secondhand shopping will continue to rise.

The strategy is similar to retailers such as lululemon athletica that have turned to third-party online marketplaces to expand their reach. The big takeaway: Our forecast expects Uber Eats鈥� US restaurant sales to grow 13.7% this year to $24.3 billion. Rather than sink money into digital marketing efforts, Domino鈥檚 is going where the eyeballs are already looking.

TikTok Shop joins Amazon in holding a July sale: The marketplace hopes exclusive discounts on brands like L鈥橭r茅al and live-shopping events will boost GMV.