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Retail: Includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.

They are doing lots of stuff with pets. They realize what's driving people in store, but they also understand how to use online and what type of customer that drives. They've been able to use a lot of data and they have a new partnership. This was the newest news, the Revs.

And there's an aspect of local connection that Facebook offers that none of the other platforms can offer because it makes it really easy to connect with people in your neighborhood that are already vetted, so you can meet them up for buy nothing groups or Facebook Marketplace to make purchases or meetup groups or support groups for if your pet has an illness, or my personal favorite, Are We Dating the

Roblox uses battle tornadoes and raise pets. Will they watch ads? Two asks. Suzanne Ika and Sarah Edelman of the Wall Street Journal, the online entertainment company. Roblox has teamed up with ad tech firm PubMatic to help juice sales or video ads on its platform, which averages 78 million daily users.

They had one for gaming, one focused on pets, and now they're going to have one on beauty. And so these targeted events really make a whole lot of sense because you can just push brands to pay for retail media dollars while also providing some lift in terms of sales. Marcus Johnson (07:00):. Jeremy, what'd you make of that?

They're very focused on pet and confectionary. Kellanova brings in that salty kind of snack foods aspect. And reportedly, as far as what MARS is saying the deal will enable them to do is bring on some structural efficiencies that will enable them to hold prices steady so they're able to round out their portfolio and hopefully at least protect the consumer in terms of not raising prices even more.

Yeah, I think that's one of the hardest parts is putting those ads in Petco and Pet Supplies Plus in Walmart and having them all serve in different places and comparing all of them. That's, to me, where the third party is most useful. With that in mind, that is all we have time for today, so thank you for being here, Suzy. Suzy Davidkhanian:. Thanks for having me. Sara Lebow:. Thank you, Sky.

We're starting to hear stories around pet shops are already there, but now adoption centers in Canada, we have malls that have DMVs and libraries, and so I think we're going to start seeing a lot more mixed use case malls, which will help drive traffic. Sara Lebow:. Is that the same case in the UK Carina? Carina Perkins:. Similar in some ways and different in others, I would say.