蘑菇AV

Free ad-supported streaming TV (FAST) services like The Roku Channel, Tubi, and Pluto TV will bring in tens of millions of viewers this year, though time spent with the platforms isn鈥檛 comparable to that of Netflix or YouTube, according to our forecast. Still, marketers should keep an eye on these streaming services, especially those with parent companies like Paramount or Fox that may be able to spin free viewers into paid members.

Gen Zers and millennials in our study placed little value on most forms of ads, including traditional TV, out-of-home, radio, print, and podcast ads.

But the degree to which they really seek out and rely on ads as a main revenue driver varies widely, our analyst Ross Benes said on the 鈥淏ehind the Numbers鈥� podcast. Subscription-forward: 鈥淣etflix advertising isn't material to them yet,鈥� Benes said.

鈥淭ikTok also has the magical factor鈥攐r maybe not so magical, maybe just algorithmic鈥攖hat anyone can go viral,鈥� said our analyst Sky Canaves on an August episode of the 鈥淩eimagining Retail鈥� podcast. 鈥淪o your micro-influencer, your everyday person on TikTok, can still be a huge resource for a brand working with that person because that video can still reach a huge audience.鈥�. 4.

It can also convert existing content like webinars, podcasts, or white papers into new formats such as blog posts, social media snippets, or video scripts. How will it create impact? Saves time in the ideation and drafting process, allowing more focus on strategic content planning. Enables marketers to produce a continuous flow of fresh, relevant content, helping maintain audience engagement.

On today鈥檚 podcast episode, we discuss how ready Netflix is for a potential recession, if video podcasts and content creators fit nicely into its offering, and whether AI can help improve search for the streaming giant. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Vice President of Content Paul Verna. Listen everywhere and watch on YouTube and Spotify.

On today鈥檚 podcast episode, we discuss how to increase basket size, how to break out of category while staying true to brand identity, and how to respond to TikTok trends without seeming like a brand responding to a TikTok trend. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President and Principal Analyst Suzy Davidkhanian and the CMO of True Religion Brand Jeans Kristen D鈥橝rcy.

鈥淭he majority of marketers (70%) think LinkedIn delivers a positive ROI for their organization, according to an August 2023 Hootsuite survey,鈥� our analyst Minda Smiley said on a recent episode of our 鈥淏ehind the Numbers鈥� podcast. 鈥淭hat put LinkedIn ahead of Instagram, Facebook, and YouTube.鈥�. LinkedIn isn't just for job updates.

鈥淭here is a very bright future for [social shopping],鈥� Zia Wigder, our chief content officer, said on an episode of the 鈥淏ehind the Numbers: Reminaging Retail鈥� podcast. 鈥淭his whole idea that it's just not going to happen, that is a myth that refuses to die.鈥�.

On today's podcast episode, we discuss whether we can believe an improved economic outlook, why the US ad market is experiencing such a sustained period of growth, and whether it can last. "In Other News," we talk about which of Amazon's three new shoppable video ad formats is most interesting and how many Americans have an ad blocker (and a surprising reason why). Tune in to the discussion with our analyst Yory Wurmser.

鈥淥ver the last 12 months, we鈥檝e seen a flurry of [media advertising] activity from outside the retail sector,鈥� our analyst Sarah Marzano said on an episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. Although retail kicked off the commerce media trends, financial services, travel companies, and intermediaries such as Instacart and Uber Eats are monetizing their customer data and setting up ad networks. The rise of commerce media networks is changing the way advertisers approach targeting and how consumers interact with brands. Here are four predictions on these emerging trends.

On today's podcast episode, we discuss the media companies with the highest TV usage, how ESPN is being maneuvered, how multiple new streaming bundles will change the game, and a tie up between Walmart and Disney for enhanced targeting and measurement across streaming. Tune in to the discussion with our vice president of content Paul Verna.

On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover retail media network investment and experimentation, the generative AI (genAI) bubble, and Google's dominance. Tune in to the discussion with this month's contestants: our vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.

On today's podcast episode, we discuss how organic social is having a resurgence, what brands are building communities around, and how brands are embracing ad-free features like the comments section and direct messaging. "In Other News," we talk why the ad market still feels so bleak and what X can do to turn the ship around. Tune in to the discussion with our director of Briefings Jeremy Goldman.

鈥淸Gen Z] is catching up to millennials almost everywhere,鈥� our analyst Paola Flores-Marquez said on the 鈥淏ehind the Numbers: The Daily鈥� podcast. They鈥檙e coming for millennials on Instagram, and soon Reddit, while younger Gen Zers are picking up Facebook as the start of their social media journey, she said. Here are three ways Gen Z is leading social media usage. 1.

On today's podcast episode, we discuss a digital out-of-home (OOH) TikTok initiative, whether OOH ads have actually bounced back, and what we expect to see from in-store retail media. "In Other News," we talk about YouTube experimenting with longer but less frequent ad breaks and whether consumers are finally bumping up against a video streaming ceiling. Tune in to the discussion with our analyst Ross Benes.

On today's episode, we discuss how Spotify added a record number of users, the impact of its price increase, and the latest on its podcast business. "In Other News," we talk about how good people are at recalling audio ads and some adjustments to Netflix's ad tier. Tune in to the discussion with our analyst Daniel Konstantinovic.

Jasmine and listeners, welcome to the Behind the Numbers daily eMarketer podcast made possible by Awin. I'm Marcus. Today I'm joined by one of our principal analysts who covers everything social media, typically based on the left coast of America, but somewhere else today, is Jasmine Enberg. Jasmine Enberg:. Hey Marcus. Hey everyone. Marcus Johnson:. Did I make that up?

Spotify and YouTube are their preferred platforms for podcasts. Forty percent of adult Gen Zers said Spotify was their go-to platform for podcasts, while 32% cited YouTube, according to an October 2022 Morning Consult poll. Apple Podcasts, iHeartRadio, and Amazon Music were all cited by 6%. If they listen to a podcast, they鈥檙e probably bingeing it.

In part one of this two-part podcast episode, we discuss some medium-term predictions that are too specific to be 100% certain about but could still come true, including: why the sentiment towards GenAI might turn, what to expect from Google鈥檚 new consent workflow now that it is not phasing out third-party cookies from Chrome, and why Tubi might be about to leapfrog Hulu, Disney+, and Peacock. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.

That's an eMarketer podcast made possible by InMobi.

On today's podcast episode, we discuss how much audiobooks can move the needle for Spotify, how engaging its app is versus Netflix and TikTok, and how much of its podcast success is tied to Joe Rogan. "In Other News," we talk about how badly AI can hurt your company's customer service and why Google has called for a ban on personalized ads for minors. Tune in to the discussion with our analyst Daniel Konstantinovic.

On today's podcast episode, we discuss whether Snapchat's 鈥淟ess social media. More Snapchat鈥� is working, how concerned folks should be about its slowing user growth, and what to make of its revenue turnaround. Tune in to the discussion with our analyst Minda Smiley.

On today鈥檚 podcast, we discuss the 蘑菇AV report, 9 Pivotal Shifts in AI, Regulation, and Advertising That Will Change the Business Landscape. Our analysts will compete in the Great Behind The Numbers Take Off 鈥� Top Trends edition, borrowing from the television show, The Great British Bake Off. In the Take Off, we will talk in-depth about how retail media, social and AI will undercut traditional search and will governments protect children from digital ad giants. Listen to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Evelyn Mitchell-Wolf, and Analyst Bill Fisher. Listen everywhere and watch on YouTube and Spotify.

And thank you to Victoria, who edits the show, James, who copyedits it, Stuart, who runs the team, and thanks to everyone listening into the Behind the Numbers Daily, an eMarketer podcast made possible by Meltwater.