Ä¢¹½AV

Marketers are increasingly concerned about reaching the consumers who avoid them. 41% say ad avoidance or ad blindness is a major area of concern, up from 29% in 2022, according to a November 2024 Mediaocean survey.

What’s next for Capri after the Versace sale? The company is looking to offload Jimmy Choo to focus on Michael Kors, but the latter needs a wholesale reinvention to succeed.

Netflix’s AI search test takes aim at content fatigue: By letting users search more intuitively, Netflix hopes to edge out rivals and helps viewers navigate its library.

In the future, we may see integrations with Amazon Prime Video and detailed complex analytics for advertisers. This was originally featured in the Retail Media Weekly newsletter. For more marketing insights, statistics, and trends, subscribe here.

With promised features missing, the rollout echoes a broader trend of overpromising and underdelivering in AI.

Ad revenues from Twitch, Freevee, Prime Video, and the Fire TV platform will total $4.72 billion this year, up 84.4% from 2023. That extreme spike mostly derives from Amazon switching all Prime Video users to ad-supported video-on-demand (AVOD) status in early 2024, but healthy OTT ad increases will continue beyond this year.

Adding an ad-supported tier to Prime Video and investments in NFL and NBA coverage are helping the company attract more spending from brands that don’t sell on its platform, transforming it into a major media player capable of challenging traditional networks.

Amazon, Target, Walmart, and Wayfair launch spring sales: Retailers are likely to lean on tentpole events to drive cost-conscious shoppers to spend.

Form factor is Gemini’s secret weapon: With Gemini landing across every Google touchpoint, it’s poised to dominate as Apple fumbles Siri and Amazon slaps a fee on Alexa+.

Similarly, last year’s launch of Mercado Libre’s ad-supported regional streaming service, Mercado Play, as well as the introduction of video ads this year on Amazon Prime Video and Disney+, will likely prompt advertisers to move even more spending away from linear TV to these platforms.

Amazon takes full creative control of James Bond: The $1 billion deal signals a new era of more frequent and potentially experimental Bond content.

There's only so much space on the screen and Netflix or Prime Video have so many titles, that no matter what technology you use, I don't know if there's a good way to surface all that and bring it right in front of the viewer's eyes.

As Amazon Prime Video, Peacock, and Apple TV+ compete for similar rights, Netflix's subscriber base, which we forecast will grow 9.3% next year to reach 759.2 million viewers, makes it an appealing partner for sports leagues trying to reach mass audiences.

On today's podcast episode, we discuss if big tech executives will soon be held responsible for what happens on their platforms, whether Walmart+ is now a legitimate threat to Amazon Prime, how much swapping out barcodes for QR codes moves the needle, how early is too early for holiday marketing, why dogs tilt their heads, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, and analysts Sarah Marzano and Carina Perkins.

AI-powered Public Eye game debuts this summer: Wolf Games is betting big on a whodunit that blends storytelling with daily, bite-sized gameplay. It’s a smart concept but lacks the quick-hit allure of other daily games.

The CivicScience study indicates a mixed response to the introduction of ads, with the majority unaffected but a notable portion considering using Prime Video less or canceling. Many Prime members don't use Prime Video, subscribing instead for other benefits.

His TV game show-like challenge videos have also landed him a $100 million deal with Amazon Prime Video for a competition series. MrBeast’s success is unique, but it showcases the crucial role creators play in driving consumer viewing habits. Social video is reshaping linear TV advertising. US social video ad spending will surpass linear TV in 2025.

Connected TV (CTV) has emerged as the fastest-growing ad channel tracked by Ä¢¹½AV. Its ad spend outpaced other digital ads, search, social media, and retail media in 2024.

For its part, Prime Video—not featured in the chart above—includes just a few minutes of ads per hour, but plans to increase ad loads, while Warner Bros. Discovery hinted that Max’s ad loads will increase as well. Until then, Hulu has the highest ad load for premium pay services—but offers the lowest CPMs.

Amazon launched shoppable ad formats on Prime Video in May, but Thanksgiving weekend offered brands a unique opportunity to try them in a discount environment that could make consumers more willing to purchase. Our take: Amazon has key advantages over other streaming services and CTV platforms when it comes to shoppable ads.

When it comes to retail memberships, Amazon is the leader, boasting 97.2 million household Amazon Prime members across the US, nearly three-quarters of the country’s total households, per our forecast. Taking a page from Amazon’s playbook, retailers like Walmart, Best Buy, and Target are using their own members-only sales events to build out their retail memberships.