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With the exception of print press, declines were too small for advertisers to reallocate their budgets. People continue to spend the most time with mobile, which will see healthy growth in worldwide ad spend next year at 12.3%, to reach a total of $561.04 billion, per our March 2024 forecast.

This natural disaster could cost more than any in US history, raising profitability questions.

However, beauty shoppers in this cohort are also discovering new products in beauty salons and medical offices, in movies and TV programs, online and in print publications, in print and digital ads, and even on gaming platforms. Video and social media play a crucial role in research and consideration. Gen Zers and millennials do more research on beauty products than older generations.

Technology and electronics has almost abandoned traditional media, allocating just 12.9% of ad spending to channels like print, radio, TV, and out-of-home. Retail shows a similar trend, with less than one-fifth (17.1%) of its ad budget going to traditional formats.

Black consumers find advertisements more helpful than the general population. But Black consumers also feel advertisers aren鈥檛 always genuine when incorporating cultural diversity into their campaigns.

Digital newspaper ad spending could increase as it did during Trump鈥檚 previous term, but print newspaper spending will continue declining. Digital newspaper ad spending rose from $4.04 billion to $4.74 billion from 2016 to 2020, while print newspaper ad spending plummeted from $13.33 billion to $5.5 billion.

The company now has a combined total of 11.09 million print and digital subscribers, slightly below the forecasted 11.14 million. An ecosystem company: It鈥檚 wrong to think about the Times as a newspaper. It鈥檚 an ecosystem. CEO Meredith Kopit Levien said as much on the earnings call, saying the company's strategy of bundling subscriptions to retain users has helped 鈥渃reate a sticky ecosystem.鈥�.

On today鈥檚 podcast episode, we discuss how some teachers think young people should be approaching GenAI, the differences between younger and older teenagers鈥� social media usage, and how engagement with digital gaming is changing. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, and Vice President of Research Jennifer Pearson. Listen everywhere and watch on YouTube and Spotify.

OpenAI and Axios partner up: The AI firm will fund four local newsrooms in exchange for access to the publisher鈥檚 material.

Spain's digital advertising is booming, outpacing many European peers and gaining momentum worldwide.

More than half of internet users in Canada ages 16 and older polled by Leger ranked traditional media sources like print newspapers and live radio as more trustworthy than social media. Brands are turning to influencers to overcome this trust problem. Internet users in Canada were more skeptical about information found on social media than those in America.

Traditional indemnity insurance isn鈥檛 keeping pace with climate change fallout, forcing P&C insurers to withdraw coverage from affected areas. Data-driven parametric insurance can help them plug coverage gaps and defend profits.

TV, radio, and print鈥攁ll of which count as an activity as well as a physical form of media鈥攚ill combine to account for traditional media鈥檚 9-minute loss. Most of this loss will come from traditional TV鈥檚 7-minute decline. But there鈥檚 a silver lining: We previously expected TV to fall much further, much faster. Sub OTT is coming for the video crown, but TV is hanging on.