蘑菇AV

Amid escalating geopolitical tensions and regulatory scrutiny in the US and Western Europe, Chinese ecommerce giants are increasingly turning their focus to Asia-Pacific.

He has repeatedly advocated to ban drug ads on TV and radio, even as recently as November. The US is one of only two countries (New Zealand being the other) where D2C pharma advertising of prescription medications is completely legal. Kennedy believes lax pharma ad rules have led to an overreliance on prescription medications among Americans.

Its car listenership, radio model, and DJ personalities give it a distinct edge, but Spotify could also threaten those strengths. Over time, Spotify has leaned less on discovery features and more on resurfacing music that users have already shown interest in. SiriusXM鈥檚 radio-style, hands-off approach to music takes the load of deciding what to listen to off of users.

The 14th annual Global Media Intelligence Report details time spent with media, adoption of emerging formats, and device ownership in key markets around the world.

This report focuses on how time spent with media, device ownership, and media adoption stack up in Middle East and Africa.

Asda claims its live, in-store radio station reaches up to 18 million customers a week. By comparison, BBC Radio 1 had a reach of 7.3 million listeners in Q4 2023, per Rajar data. The supermarket says items advertised on Asda Radio have seen a 2.4% sales uplift. Advertisers can time-target specific stores to ensure they reach the right customers.

Spending on linear TV, radio, print, and out-of-home (OOH) will increase by 2.2% globally this year, and the format鈥檚 trajectory is heading slowly upward after 2020鈥檚 calamitous drop. Traditional media ad spending will reattain the $300 billion milestone by 2028鈥攏early matching its 2019 level. Retail media is booming worldwide, though the US and China account for 80% of spending.

It will also outperform spending on all other traditional media formats, including print, radio, and TV. The same will occur in each of the five other Latin American markets we track, despite OOH growing at a slower rate. OOH is a particularly bright spot for Argentina鈥檚 ad market.