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Hy-Vee promotes head of retail media to be CMO: The fast-growing sector is providing a new path to corporate leadership.

The market鈥檚 retail media ad spending jumped 45.8% in 2024, according to our data, suggesting a rapid shift toward ecommerce-driven advertising channels. Our take: Brazil鈥檚 prominence in regional ad spending growth is a reminder that advertisers must look beyond established markets to remain competitive.

Amazon鈥檚 ad business expands: Ad sales were up 18% YoY to $17.28 billion, fueled by retail media and Prime Video ads.

Non-endemic advertisers will play a key role in funding travel media ad spending. While retail media ad spending is largely driven by endemic advertisers (advertisers promoting brands and products sold directly by that retailer), travel media will be driven by ad spend from non-endemic advertisers.

Amazon and Walmart combined will gobble up more than 84% of all retail media ad spending in 2025, representing a pervasive and unyielding dominance within the channel. The share of ad spending allocated to all other RMNs increased by less than 1 percentage point between 2019 and 2024.

Mercado Libre is beating Amazon at its own game in Latin America: The former is expected to represent more than half of all retail media ad spending in the region, while the latter continues to lose share to local players in Brazil and Mexico.

Digital ad spending growth in Canada is being driven in large part by a host of industries. Our rankings show that retail and consumer packaged goods continue to have the most ad spending share.

US commerce media ad spend鈥攚hich includes financial, travel, and retail media鈥攚ill grow 21.8% this year, reaching $68.69 billion, per our December 2024 forecast. This was originally featured in the Retail Media Weekly newsletter. For more marketing insights, statistics, and trends, subscribe here.

As retailers enhance their display offerings, display will make up a more substantial portion of retail media ad spending, and retail media鈥檚 share of programmatic display will increase accordingly. Amazon is ready to help other retailers sell display ads programmatically.

Vizio boosts Walmart鈥檚 retail media edge: New beta program brings exclusive connected TV inventory under Walmart鈥檚 direct control.

An increasingly fragmented retail media ecosystem has made it difficult for advertisers to track campaign performance across multiple retail media networks (RMNs), said Liz Roche, vice president of measurement and media at Albertsons Media Collective.

Retail media is taking Latin America鈥檚 digital ad industry by storm, with advertisers spending nearly $2 billion this year, per our inaugural forecast. Here are the latest trends you need to know.

Retail media networks (RMNs) are expanding beyond retailers' websites and apps, pushing into connected TV (CTV) and in-store displays. As the industry matures, experts predict 2025 will be marked by significant growth in these off-site channels, with new technologies and partnerships reshaping how brands reach consumers throughout their shopping journey.