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Meta鈥檚 Ray-Ban glasses can record and identify individuals, feeding AI models, but concerns grow over covert use and lack of transparency in public spaces.

Google dominates multiple markets: Google鈥檚 assets include YouTube, Android, Nest, Fitbit, Waze, and Waymo. And that list doesn鈥檛 even extend to Google-branded products like Gmail, Chrome, Search, Ads, Google Play, and Maps. Google Search and Ad products are so intertwined that it would be next to impossible to separate the two.

Many are wearable owners, with a particular affinity for smartwatches. According to our survey, about 42% own a wearable device that tracks or monitors their health鈥攁 higher share than any other generation outside millennials. And three-quarters of Gen Z wearable owners have a smartwatch, which does more than just track health. But Gen Zers are less likely than other generations to use telehealth.

It鈥檚 a relative laggard in TV viewing and video and audio streaming, but it鈥檚 a hotbed for newer digital technologies like smartwatches and smart home products. Central and Eastern Europe is now in last place for on-demand/streaming services adoption worldwide. Despite this, the region is only second to last in time spent with online TV/streaming with a 5 minute increase since H1 2022.

Many rely on wearable devices to track and monitor their health. Half of millennials own some type of a wearable device they use for health purposes, per our survey, compared with 36% of Gen X and 32% of boomers. Smartwatches are the device of choice, used by 76.5% of millennials in our survey, compared with 62% for Gen Xers and 46% of boomers.

While Gen Z edges them out by less than a percentage point in the health and wellness app category, millennials are more likely than any other generation to rely on telehealth or a wearable digital health accessory. Millennials are the largest population on WhatsApp. They make up 36.4% of platform users in the US, while Gen Z and Gen X both hover around 23%.

Those include wearable devices like an Apple Watch or Fitbit, as well as websites or apps that track weight, blood pressure, and mood. The share of consumers using these devices was 40.2% in November 2021. Consumer behaviors won鈥檛 revert to their pre-pandemic ways.

Despite low usage, Rabbit鈥檚 founder insists shipping AI products early is essential to compete in the tech space.

If I can fly the flag for the UK for a second, we are the top country in the world for tablets, smart TVs, games consoles, smart home products, and smart watches. So there we go. Bill Fisher (14:52):. Wow. Always happy for you to fly the flag for the UK. Paul Briggs (14:56):.

But for laptops, gaming consoles, tablets, and smartwatches, children are more likely to have access to the devices than adults. Beyond the chart:. 65% of parents of Gen Alpha think tech positively impacts their child, according to data from Razorfish. 86% of US Gen Alphas would like their favorite brands to teach them something about their interests, per Razorfish.

Apple鈥檚 opportunities: Apple dominates both the global and US smartwatch markets. iPhone users are primarily driving this growth. That鈥檚 a dedicated market that may be willing to upgrade their device, given the right feature incentives. We estimate that 33.9% (28.4 million adults) of the US wearables market have an Apple Watch in 2023, which will grow to 35.4% (33.4 million) in 2026.

Fitness trackers were the first big wearables more than a decade ago, but this year, smartwatches like the Citizen CZ Smart searched for signs of stress with the help of IBM Watson. Others, such the Evie ring, Oxa Life shirt and bra, and the Nowatch smartwatch all tracked stress levels along with other biomarkers.

Just 7% of US consumers who exercise said the gym was the only place for them, compared with 43% who planned to exercise only at home, per a Toluna survey. 70% of wearables users said smartwatches and fitness trackers improved their fitness and health鈥�30% said these devices did so 鈥渟ignificantly,鈥� per Deloitte鈥檚 Connectivity and Mobile Trends report taken in Q1 2022.

Ownerships rates for tablets (46.5%), game consoles (37.8%), smart TVs (63.4%), and smartwatches (29.7%) far exceed the regional average in Asia-Pacific. Chart Overview by Country. Australia. China. Hong Kong. India. Japan. New Zealand. Philippines. South Korea. Taiwan.

Wearable owners were also evenly divided between the two sentiments, with 49% on one side and 48% on the other. Digital health players aren鈥檛 out of the woods, though. The Federal Trade Commission (FTC) recently delivered a warning shot to industry players when it charged GoodRx with violating the Health Breach Notification Rule.

They actually have their wearables, their Quest VR, mixed reality headset. All of that can benefit-. Marcus Johnson (14:52):. Yeah, WhatsApp. Gadjo Sevilla (15:27):. They can all benefit from the AI infusion. And we could really see that they're willing to spend to get to where they are. (15:35):. Google would come in third at 15%. I think it's still going to be an important player definitely.

The bottom line: While mcommerce stands to benefit the most from Apple integrating ReaLM into its product ecosystem, it could also spark commerce via other smart devices like glasses or speakers. However, it could take some time for AI to mature enough to be useful across other smart devices, and even longer to gain traction among consumers. This was originally featured in the Retail Daily newsletter.

The absence of Apple Intelligence at launch and limited language support may hinder consumer interest and slow early adoption.

These consumers are relying on more fluid connections for their fitness routines, further enmeshing them with ecosystems by Apple, Google, Samsung, and other large tech companies that dominate the wearable and phone-based fitness market.

Taiwan鈥檚 Industrial Technology Research Institute showed off sports and fitness technologies. iSportWeaR is a wearable device that provides health analysis during exercise. Digital Twin for Sport Guidance with Vital Sign Sensing is a virtual coach for indoor bike and flywheel training.

The segment is small in the US, but ripe for growth:. 1 in 5 smartwatch users now make payments with those devices, according to our estimates.

They're the highest users of wearable devices that track and monitor health, like your Apple Watch or what have you, Fitbit. So more millennials than any other generation use wearables.

And so even if you get the AI that good with wearables, I do think that's just another challenge of you have to get the killer app and you have to find the killer way to have it work. Marcus Johnson (15:58):. Yeah.

Over-the-counter pills and potions were the focal point of the 1998 guidelines, but the updated document focuses on all 鈥渉ealth-related products,鈥� which extends to food, wearables, and even apps.