蘑菇AV

The smartphone remains Gen Z鈥檚 favorite device, as it鈥檚 the quickest way to access digital video and social media. But adoption of CTV and VR continues to rise.

But it is an interesting demographic in particular. And one of the other things looking at the data, so that was slicing it out by socioeconomic class, but when we look at it by age, in Brazil for instance, we see that internet users 16 to 24 actually have the highest penetration among internet users by age. So it's an interesting demographic.

And it's not just the consumer who's in her demographic, but it's the younger consumer as well. That is really finding appeal. Arielle Feger (14:06):. She's got wisdom. Sara Lebow (14:07):. Yeah. Well, so I'm glad you bring up Bobbi Brown and Jones Road because that's a great example of someone using social media to appeal to both a younger and an older audience.

The second point, 53% of US consumers don't trust purchases on social media, according to a 2023 iBuy survey. Social commerce, it's happening but it's not quite as advanced as it is in other countries.

Choose the right partners: Research and work with affiliates who produce credible, relevant content and have a loyal audience aligned with your target demographics. Empower and support affiliates: Provide them with branding guidelines, marketing resources, and training to effectively promote your products.

Meta could benefit significantly if TikTok left the US: A House vote looms, impacting national security and social media dynamics.

In July, TikTok removed the ability to personally target ads to teens, notably curbing the information marketers can use to target the demographic.

If an FI wants to reach a certain demographic, it would be important for it to ensure that a finfluencer鈥檚 following includes that target audience. Mitchell says finfluencers can provide demographic information about their followers, viewers, and subscribers. She also said that talent agencies could be a first stop for FIs that haven鈥檛 set up a finfluencer partnership before.

Snapchat maintains demographic strength with younger audiences, especially Gen Z, the predominant source of digital buyer growth. Highlighting its ability to reach these demographics over other platforms could attract advertisers and creates looking to target this audience.

For multilocation businesses, agents can maintain consistent brand voice while customizing responses for local relevance based on inventory, demographics, and customer preferences. Store managers can focus on in-store operations while ensuring digital engagement and prompt responses. Streamline marketing operations and content workflows.

Connected TV (CTV) has emerged as the fastest-growing ad channel tracked by 蘑菇AV. Its ad spend outpaced other digital ads, search, social media, and retail media in 2024.

No matter which demographic you鈥檙e targeting, consumers are shopping across websites, in store, and on mobile and social apps鈥攁nd they expect to be met with one-to-one personalization. Retailers are innovating how they use physical spaces. Personalization is happening with both digital and in-store consumers.

Customers can type a command such as "Write a fun blog post about apple juice," and Typeface will produce several paragraphs along with customized images to target specific demographics or align with a brand's style. Typeface has customers in industries including marketing, advertising, sales, HR, and customer support.

Audience demographics and creator tools also help determine which platform is the best alternative. Creators will go where their primary audience is. But they will also consider which platforms have strong, easy-to-use content creation tools.

They don鈥檛 feel looked after by brands or social media executives. Changes to platform-based sources of funding have been vexing. For example, TikTok鈥檚 newly launched Creator Rewards program is pushing creators to make longer videos that play to trending search topics. And creators want to have a say in the role that AI plays in their work.

GenAI can process customer reviews from sites like Yelp or Amazon, then correlate them with social media sentiment for a fuller picture. Est茅e Lauder Companies (ELC) is using Google Cloud's genAI, including the PaLM 2 large language model (LLM), to monitor consumer feedback in real time across social media and call centers.

On social media, for example, compared with other age groups, this cohort is more evenly spread across the main platforms. And it鈥檚 the only demographic that will gain users throughout our forecast period across most social platforms, including Facebook. Even across paid media services, they outdo most other age groups.

The social media space has been innovated upon and evolving, but something that we've been noticing is how easy it is to buy impressions. Brands are starting to notice and questioning what does it even mean to get a million impressions on a video if the quality of those impressions are not coming from an audience that is your target demographic?

More than 40% of respondents overall said they had used or were interested in using social media channels to buy luxury products. The share was markedly higher among 18- to 34-year-olds, at 57.4%.

Some brands tailored their product assortments to target specific demographics. For example, Sephora began carrying the eponymous line from beauty product developer Sarah Creal, aimed at Gen X beauty consumers, while Nordstrom launched Gen Alpha-focused beauty kiosks in its teen apparel departments.

(These tools use machine learning to identify users who are likely to convert on an advertiser鈥檚 ads, regardless of demographic fit.) Today, suspicion has largely given way to acceptance. ASC+ has become a significant component of ad spending on Meta. ASC+ accounted for 5% of Meta鈥檚 Q4 2023 revenues, according to Skai.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.