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Snapchat launches 鈥楩ind Your Favorites鈥� campaign: Creator-focused strategy aims to grow engagement and revenue amid TikTok's uncertain US future.

The program helps staff personalize and share pre-approved content on their social media channels while ensuring compliance with brand standards. Monthly meetings and workshops inform employees about new campaigns and the latest social media trends. Since the program's launch, social media engagement has risen by around 150%, extending the bank鈥檚 reach through employee networks.

Inside Reddit鈥檚 international push: Multilingual tools boost engagement as markets like India and Brazil emerge as key growth drivers for 2025.

Social media is crucial for B2B marketing success. In 2024, B2B marketers are embracing influencer marketing and video, integrating AI, and focusing on the importance of authenticity. B2B marketers can gain insights for enhancing brand awareness, optimizing campaigns, and building meaningful connections with target audiences.

Gen Zers and millennials are increasingly turning to social media platforms for health-related information. Here鈥檚 the data you need to ensure your marketing campaigns are reaching these cohorts.

蘑菇AV 80% of CMOs worldwide credited AI with improving productivity per a May 2024 BCG survey, listing the technology's capabilities in content creation, social media engagement, and copywriting as top budget priorities. In Meta's case, using AI to optimize the placement of ads has proven valuable. "The No. 1 place where we use AI is in ranking the ads," Schultz said.

Reddit, unlike most social media platforms, is growing: Facebook, Instagram, and even TikTok are seeing engagement drops, per Comscore data.

Instagram has become an essential platform for ecommerce businesses鈥� social media strategies. Brands that leverage the social platform鈥檚 Instagram Story ads can boost their online presence, broaden their audience, and enhance engagement to achieve success.