蘑菇AV

Decreasing post volume can increase quality while supporting sales and engagement, said Greg Roskisky, senior social media strategist at Sprout Social. Basing influencer partnerships on follower counts doesn鈥檛 make much sense when marketers leverage paid media鈥攁n effective tactic for every brand, said Nikki Bock, senior manager of influencer marketing and social engagement at Newell Brands.

Beyond winning social engagement on the DIY challenge, the campaign also showed buyers 鈥渉ow easy it is to tackle a pain project.鈥� That鈥檚 an especially important message for younger consumers who navigate the housing market with a value-first mindset, said Lopez. In fact, 63% of Gen Zers, and 65% of millennials said they鈥檇 consider a home that needs renovation, per a 2025 BMO survey.

Sponsored AI Lenses let users drop into branded scenes via selfies, offering a fast, cost-cutting alternative to AR with higher engagement potential.

It also includes ads on social media, such as Facebook鈥檚 News Feed Ads and LinkedIn鈥檚 Sponsored Content. Traditional ad spending includes directories, magazines, newspapers, out-of-home, radio, and TV.

The news: YouTube is testing a variable notification system to help channels sustain higher engagement rates, per a company blog. In the experiment, subscribers who haven鈥檛 recently engaged with a channel will not receive push notifications. Notifications will still be delivered via the in-app notification inbox. Subscribers who frequently engage with channels will continue to receive notifications.

As feature parity becomes strategy, Meta chases engagement and relevance.

See the highest and lowest engagement rates by industry for TikTok and Instagram

Original content still drives growth: 鈥淎dolescence鈥� proves Netflix can win with high-quality dramas that spark cultural conversation and dominate viewer engagement.

Discord expands ad offerings: The company is launching Video Quests for mobile in June 2025, incentivizing ad engagement with in-game rewards as it broadens its advertiser appeal beyond gaming.

The interview: Reddit is transforming its platform with two major initiatives: expanding its commerce capabilities and redefining social media engagement through a 鈥渟eeking, not scrolling鈥� approach, according to a recent 蘑菇AV interview with CMO Roxy Young and Jim Squires, executive vice president of business marketing and growth.

Cohen's focus on creating "economic opportunity" rather than chasing engagement metrics has positioned LinkedIn uniquely in the social media landscape, creating a virtuous cycle where valuable professional content attracts high-value audiences that in turn attract premium advertisers.

X is still a destination for news: Our Industry KPI data shows engagement varying dramatically throughout the year

The UK showed lower overall usage of social media (97.2%) compared with the regional average (97.5%). This potentially indicates a more discerning approach to social media engagement among some segments of the population. Device Ownership. The smart home device ownership rate in the UK led Western Europe at 29.2%.

Marketers must grapple with skepticism, as 62% of consumers say they鈥檙e less likely to engage with and trust social media content if they know it鈥檚 AI-generated, according to Hootsuite鈥檚 Social Trends 2024 Consumer Survey. However, much like general social media usage where trust is low but engagement persists, consumers are likely to interact with AI-driven content despite reservations.

The challenge remains converting engagement into attendance. Brands like e.l.f. and Unwell need to prove they can drive ticket sales, not just social media buzz. As the NWSL expands its brand partnerships, its ability to attract non-endemic sponsors and engage younger fans will be crucial to its long-term commercial success鈥攁nd it has some catching up to do.