Chart
| Mar 20, 2025
Source: Edison Research; SiriusXM Media; Cumulus Media; Audacy
Chart
| Mar 20, 2025
Source: Edison Research; SiriusXM Media; Cumulus Media; Audacy
Chart
| Mar 1, 2025
Source: ĢAV
Chart
| Mar 1, 2025
Source: ĢAV
Chart
| Feb 24, 2025
Source: National Research Group (NRG)
Chart
| Feb 24, 2025
Source: National Research Group (NRG)
Chart
| Feb 24, 2025
Source: National Research Group (NRG)
Chart
| Feb 10, 2025
Source: CyberAgent
Chart
| Feb 10, 2025
Source: CyberAgent
Chart
| Feb 10, 2025
Source: CyberAgent
Social network user growth is stalling in Western Europe. Marketers should look toward changing platform dynamics, particularly among generational cohorts, to best manage their social media strategies.
Report
| Jun 6, 2024
Chart
| Jan 31, 2025
Source: National Research Group (NRG)
Forecasts
| May 19, 2024
Source: ĢAV Forecast
Forecasts
| May 14, 2024
Source: ĢAV Forecast
Latin America leads the world in social media usage. Internet users in the region spent 3 hours, 25 minutes (3:25) per day on social media, 1:05 more per day than the global average in Q2 2024, per GWI. Usage was highest among respondents in Brazil, at 3:35 per day, with Instagram, Facebook, and TikTok the favored platforms. Public sentiment strongly favors restricting social media usage for children.
Report
| Jan 6, 2025
Forecasts
| May 19, 2024
Source: ĢAV Forecast
Forecasts
| May 19, 2024
Source: ĢAV Forecast
Social media usage is increasing for all generations, but most quickly for Gen Z. This year, US Gen Z social media usage will grow 7.7% versus 1.8% for the general population’s, according to our May 2024 forecast.
Article
| Sep 19, 2024
Forecasts
| May 15, 2024
Source: ĢAV Forecast
Forecasts
| May 14, 2024
Source: ĢAV Forecast
Forecasts
| May 14, 2024
Source: ĢAV Forecast
Forecasts
| May 14, 2024
Source: ĢAV Forecast
Social media usage is rising among elder Gen Alphas. Parents report a jump in social media usage after age 10, according to a July 2024 Numerator survey. This corresponds with 61% of parents reporting their children were between 10 and 14 when they got their first mobile phone, per a January 2024 Cox survey, allowing tweens to create their own accounts instead of using their parents’.
Report
| Jan 23, 2025
Forecasts
| May 14, 2024
Source: ĢAV Forecast
Forecasts
| May 14, 2024
Source: ĢAV Forecast