OTT video is popular whether it鈥檚 free or paid. Every global region and country we track is engaged with these platforms, some very deeply. But new viewers will be hard to find.
Sustainability awareness is high in Asia-Pacific, where the majority of consumers are open to spending more on eco-friendly products. How can brands and retailers capitalize on the green opportunity鈥攚hile also doing good for the environment?
Plus, FAST channels offer a return to the linear TV experience of always-on content, eliminating the need to swim through a sea of on-demand content just to find something to watch. Counteracting the streaming fragmentation. With more and more channels being launched and top content providers adding new ad-supported tiers, fragmentation may be a concern for advertisers.