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They had a lot of trouble re-signing some of their sports licenses, so they basically lost out to some of the big tech players when it comes to live sports. And they seem to be in a place where they're still prioritizing user growth. (14:44):.

The beauty retailer's strategic alignment with women's sports comes as the WNBA experiences unprecedented growth in viewership and commercial appeal. This dual achievement is particularly notable as competitors Ulta and Target lost share with the crucial Gen Z demographic during the same period. 5. Ben & Jerry's.

On today鈥檚 podcast episode, we discuss how Netflix鈥檚 recent live sports events have performed, if there鈥檚 a new streaming price ceiling for consumers, and whether its entertainment hub playbook is replicable. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.

Affordable prices compared with services like Hulu and Max and Peacock鈥檚 investment in sports, including an NBA package beginning later this year, will help it weather market changes and ad budget cuts. And despite a fragile economy, we anticipate that Peacock鈥檚 ad revenues will grow 6.2% YoY in 2025 and 23.7% YoY in 2026.

Because consumers now access content via dozens of platforms and devices, even tentpole events like award shows and live sports are more challenging to measure. As measurement catches up to consumer viewing habits, brands will have better information regarding where to reach incremental audiences and how to optimize frequency to drive awareness and consideration while mitigating waste.

Streaming/sports success: Retail media isn鈥檛 the only part of Amazon鈥檚 ad empire, as 2024 also marked the launch of ads on Prime Video, propelling Amazon to the forefront of the ad-supported streaming race. Jassy called the company 鈥渜uite pleased with the early progress.鈥�.

The post-Venu world: Venu Sports was set to significantly disrupt streaming, posing a threat to both linear TV providers and streamers with major sports rights packages like YouTube TV. With that threat now quashed, the sports streaming market is once again a jump ball. MySports represents the first effort to seize on the opportunity left by Venu鈥檚 collapse.

The company described the updates as a 鈥渇lexible canvas鈥� that accommodates its live sports and gaming content, both of which Netflix has spent considerable resources on to develop and deploy.

While live sports and premium content will drive growth鈥攖he company shared news on that front at CES鈥擯eacock鈥檚 profitability remains a challenge. The coming NBA season will be a major test; if it attracts subscribers, Comcast鈥檚 approach could prove to be a winning formula. But if price hikes lead to churn, the company may have to rethink its media ambitions.

21% of marketers worldwide will revolve US sponsorship efforts around the Olympics this year, putting it ahead of the NFL (20%) and NBA (18%), per January 2024 data from Genius Sports.

Some news outlets have suffered notable AI scandals, including reports in 2023 that Sports Illustrated used AI to produce stories and create fake author bios. Dueling views: This editorial change comes as the NYT pursues legal action over unauthorized use of its content for AI training, including lawsuits against OpenAI and Microsoft and a cease-and-desist letter to Perplexity AI.

Disney operates the popular Disney + Hotstar streaming service and is a streaming rightsholder for the Indian Premier League, the most popular sport in the country. India is also a major battleground for Meta, whose platforms are banned in China, and Google. TikTok is also banned in India, meaning Meta鈥檚 Reels and YouTube shorts can compete for short-form video attention.

The trend: Despite鈥攐r perhaps because of鈥攅conomic uncertainty, US consumers are less likely to cut back on concerts, sporting events, festivals, and other live events this year, according to a CivicScience survey. Just 30% of consumers have or plan to reduce spending on live music performances in 2025, compared with 36% in 2024.

People continue to spend more time streaming, ad-supported tiers are gaining adoption, and sports programming keeps migrating to streaming services. These factors contributed to our CTV forecast having among the strongest growth rates of any channel.

Our take: NBC's ambitious NBA investment and early marketing push signal its commitment to reclaim a prominent role in sports broadcasting. Success will rest on effectively transitioning viewers from current rightsholders while capitalizing on Peacock's streaming capabilities.

On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including how AI messaging will change, when Venu Sports will actually launch, and more. Tune in to the discussion with analyst Ross Benes and director of Briefings Jeremy Goldman.

And expanding into sports programming is creating more premium ad inventory. We anticipate Netflix鈥檚 US ad revenues will total $2.15 billion in 2025. Will tariffs change Netflix鈥檚 trajectory? Netflix is expected to be insulated from broader events, including tariff threats and resulting macroeconomic issues.

IAB attributes this upswing to streaming platforms鈥� expanded sports offerings, renewed engagement with live events, and improved access to self-serve and programmatic advertising capabilities. Our own forecast indicates that digital video ad spend grew 24.8% in 2024 and will grow an additional 17.8% in 2025鈥攁nd that video ad spend will double between 2023 and 2028.

Sports. New NIL (name, image, and likeness) rules, combined with the growing popularity of women鈥檚 sports, has led to an influx of sports creators. Healthcare and financial services. These highly regulated industries have started to partner with experts to build brand recognition and loyalty, particularly among Gen Z. In 2025, measurement tactics will have to catch up.

Sports channels have also seen a notable 105% increase. An opportunity for advertisers: The breadth of niche content and channels available on FAST services makes it a valuable channel for marketers looking to target specific audiences. The number of US FAST viewers is expected to reach 115.6 million in 2025, per our forecast.

On today鈥檚 podcast episode, we discuss the future of streaming, which streaming service stands out above the rest, how streamers are bringing more sports programming online, and what kind of programming people watch. Listen to the discussion as host Marcus Johnson welcomes analysts Paul Verna and Daniel Konstantinovic to the podcast.