蘑菇AV

Other brands like Sports Illustrated have received backlash in the past for having AI-generated articles published under fake author names, with the fallout leading to the company鈥檚 CEO being fired. Our take: The fake KFC ad underscores a real concern: if small creators can face massive backlash for unethical AI use, brands need to be careful with hasty adoption.

For example, this feature will offer more placement options for major moments, like sporting events. YouTube is investing in a more immersive design for Masthead Ads on connected TV (CTV), including full-width, animated displays. It鈥檚 also testing 鈥淪hoppable TV鈥� to simplify the path to purchase for viewers.

The campaign will build on the company's previous sports marketing efforts, including tie-ins with Michelob Ultra and the Olympics. The grocery delivery service sees the Big Game as an unmatched opportunity to boost brand recognition, notes CMO Laura Jones.

As 2026 brings elections, global sports, and more AI-driven media buying, the platforms that can prove outcomes, not impressions, will define the next chapter.

Another original video podcast launching in June, 鈥淭he Netflix Sports Club,鈥� will be available on Netflix press site Tudum and other video platforms. However, Sarandos said in the company鈥檚 Q1 earnings call that 鈥淎s the popularity of video podcasts grow, I suspect you鈥檒l see some of them find their way to Netflix,鈥� hinting that podcasts could become available in the Netflix app.

The trend: Despite鈥攐r perhaps because of鈥攅conomic uncertainty, US consumers are less likely to cut back on concerts, sporting events, festivals, and other live events this year, according to a CivicScience survey. Just 30% of consumers have or plan to reduce spending on live music performances in 2025, compared with 36% in 2024.

Disney adapts to industry challenges: House of Mouse emphasizes ESPN's sports offerings and nonscripted content at upfronts.

Will streamers band together to create a sports broadcast hub? ESPN is trying to persuade competitors to jump on board, and revenue pressures could sway them.

Disney dropped to second place, partly due to the February absence of major sports events like the NFL Playoffs and College Football Championship, which boosted its January numbers. Fox climbed to third, thanks to Super Bowl LVIII, viewership across Tubi, and strong performances from Fox Sports 1 and Fox News. What sets YouTube apart is its lack of reliance on tentpole programming.

Last year was particularly strong thanks to multiple sporting events as well as elections, and the outlook looks positive. But there may be some bumps in the road, particularly the US government鈥檚 imposition of tariffs (the full extent of which hasn鈥檛 been taken into account in our forecasting). Digital is the fuel to the ad industry鈥檚 fire. This year, 85% of all advertising spend will be digital.

Because consumers now access content via dozens of platforms and devices, even tentpole events like award shows and live sports are more challenging to measure. As measurement catches up to consumer viewing habits, brands will have better information regarding where to reach incremental audiences and how to optimize frequency to drive awareness and consideration while mitigating waste.

IAB attributes this upswing to streaming platforms鈥� expanded sports offerings, renewed engagement with live events, and improved access to self-serve and programmatic advertising capabilities. Our own forecast indicates that digital video ad spend grew 24.8% in 2024 and will grow an additional 17.8% in 2025鈥攁nd that video ad spend will double between 2023 and 2028.

ESPN鈥檚 inventory for the Women鈥檚 Final Four is already gone, highlighting rising interest in women鈥檚 sports and female NIL talent. Kansas State guard Serena Sundell landed a NIL deal with Buffalo Wild Wings after her buzzer-beater, per the Topeka Capital-Journal, showcasing how real-time moments are becoming activation triggers.

Success during the NFL broadcasts could help Netflix recover from this setback, but another failure would likely severely limit its sports ambitions. The difference between streaming on-demand content and live sports has become painfully clear for Netflix.

The Chicago Sun-Times laid off 20% of its staff, including nearly the entire editorial board and key sports reporters. The cuts, meant to save $4.2 million annually, sparked protests from union members concerned about the newsroom鈥檚 future.

Discovery (WBD) ended Q4 2024 with strong streaming growth, a major sports pricing shift, and ongoing declines in traditional TV, Thursday鈥檚 earnings show. The company added 6.4 million streaming subscribers, increased direct-to-consumer (DTC) profits, and posted a deeper $494 million net loss. Studio revenues grew 15% as WBD restructured to address linear TV challenges. By the numbers:.

He is returning the company鈥檚 focus to sports and performance, and increasing the brand鈥檚 visibility during big sporting events like the Super Bowl. Nike is also trying to reclaim its reputation as an innovator after years of focusing almost exclusively on its most profitable franchises.

Oscars-related content isn鈥檛 the only casualty鈥�sports and gaming are also heavily impacted. Simply blocking words like 鈥渟hot鈥� or 鈥渟hoot鈥� greatly reduces access to sports content and only 43% of content related to Super Bowl LIX and the 2024 Paris Olympics were classified as safe, per Mantis.

The deal could increase Disney鈥檚 market power, which would likely incentivize the company to raise prices for consumers, limiting options and driving up costs in the live sports streaming market. Fubo had previously sued Disney, Fox, and Warner Bros. Discovery over their plans for Venu, which was intended to be a sports-only streaming service.

And expanding into sports programming is creating more premium ad inventory. We anticipate Netflix鈥檚 US ad revenues will total $2.15 billion in 2025. Will tariffs change Netflix鈥檚 trajectory? Netflix is expected to be insulated from broader events, including tariff threats and resulting macroeconomic issues.

Sports. New NIL (name, image, and likeness) rules, combined with the growing popularity of women鈥檚 sports, has led to an influx of sports creators. Healthcare and financial services. These highly regulated industries have started to partner with experts to build brand recognition and loyalty, particularly among Gen Z. In 2025, measurement tactics will have to catch up.

Cardholders will earn 1 point and tier credit for every $1 spent everywhere else, including deposits on BetMGM, the company鈥檚 online sports betting and gaming platform. Cardholders will also get a $200 resort credit upon account opening and on their card anniversary each year. They can also get a complimentary night stay (up to $250) annually if they spend $25,000 or more on the card. Will it work?