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This includes revenues from YouTube鈥檚 music service, which competes with Spotify and Apple Music. Another way YouTube has grown its Premium user base is by heightening ad loads and cracking down on ad blockers. This tactic incentivizes people to pay for YouTube Premium to avoid ads. While still primarily an advertising company, YouTube has diversified its business.

AI-generated music is starting to populate Spotify, reducing engagement and earnings for human creators. Rapidly evolving model capabilities make it hard to spot. If these new genAI tools catch on with YouTube creators, thumbnails and headlines could be monotonous or repetitive. This could both dilute creative work on the platform and cause some videos to disappear from recommendation algorithms.

Orion can show YouTube videos, handle video calls, play Spotify playlists, and use multimodal AI to interact with everyday objects. Its MR platform keeps users connected to the physical world while still interacting with digital content, similar to the Meta Quest and Vision Pro but without the bulky headset. Why is Meta intent on making hardware?

Reddit, Spotify, and Apple are also noteworthy. Aside from ad industry giants like TikTok, Amazon, and Instagram, several other names stand out. Reddit will end up with the third-fastest ad revenue growth globally, a well-timed result in a possible IPO year. Spotify will perform well as it tries to right the ship after mishandling various podcast investments.

Spotify is at the other end of the spectrum. They went the other way, with its chief HR officer reaffirming the company's work from anywhere policy. According to a 2024 return to office report from Robin, nearly 70% of people reported having a mandate in place. The average policy for those with a mandate was three days a week in the office. So there are few stats here.

Its highly customizable worlds and characters encourage user expression and has attracted significant brand interest from big names like Spotify and the NFL. After an uneven post-IPO run, Roblox has enjoyed two strong quarters in 2024, with revenue gains of 22% and 31.3%.

And now you can watch the video version on Spotify. If you play the Weekly Listen on your Spotify app, a video will pop up on the screen so you can follow along to the charts, the data that we use and see our faces. Or you can, of course, just use Spotify, Apple Podcasts or any other podcast player to listen to us the usual way.

Spotify has a stronghold on the top ranking. In Canada, Spotify is the No. 1 choice for digital audio listeners鈥攁 position it holds in many countries. Spotify鈥檚 success can be linked to how it leverages its ad-supported freemium offering in addition to a substantial paid subscriber base. There will be 12.2 million Spotify listeners in Canada this year, according to our latest forecast.

Spotify caters to all with more ways to subscribe. In July, Spotify rolled out its second US price hike in less than a year and announced more subscription types meant to suit different households and content preferences. In addition to the Audiobooks Access option launched in March, Spotify released its 鈥淏asic鈥� plan, $1 less than the standard 鈥淧remium Individual鈥� tier.

Spotify has grown into one of the most widely used digital products in the US. Although its period of explosive growth is now over, Spotify has entrenched itself as a key piece of the US digital audio landscape.

That is of course, an eMarketer video podcast made possible by TikTok that you can watch on Spotify and YouTube or YouTube, or you could of course listen to it the usual way.

The platform-exclusive format that Spotify and others are pursuing isn鈥檛 turning out to be a golden ticket. While it may be a sound strategy for shows that already have strong listenership, it鈥檚 proven to be an effective way to kill the growth of up-and-coming shows.

It鈥檚 not like Spotify hasn鈥檛 been focusing on creators. Many of its major product launches and acquisitions in the last year have sought to reduce barriers to creating and putting content up on Spotify, which as recently as this month launched new tools for creators.

Prediction: Spotify will be the Netflix of audio. When Spotify introduced audiobooks in September 2022, the platform described itself as an 鈥渁ll-in-one destination for everyone鈥檚 listening needs.鈥� Spotify aims to be synonymous with digital audio by investing further in podcasts and audiobooks, building out its ad platform, and attracting digital audio listeners.

Prediction: Spotify will be the Netflix of audio. When we made this prediction, Spotify had just introduced its audiobook library. While that was seen as an asset for Spotify at the time, the company has had a challenging year, cutting jobs and canceling podcasts. Spotify鈥檚 US ad revenues grew by 15.1% this year to pass the $1 billion mark, according to our forecast.

Take Spotify Island, a successful activation intended to build brand familiarity with the audio service. Do Spotify Island鈥檚 various interactive games and virtual instruments promote the service, even if they don鈥檛 name specific Spotify features or call users to download the app?

Streaming apps now command 50% more daily time than radio, as services like Spotify and audiobooks attract more listeners. Podcasts were also down significantly. The format lost 9 minutes YoY, falling to 43 minutes in H1 2023. Despite this drop, the longer trajectory shows significant growth in listening time as demand for this digital form of talk radio has increased.

You can see us in almost real life and see some of the charts that we're talking about on YouTube and now Spotify. If you want to watch the show, the Weekly Listen there, where of course you can listen to our voices the usual way.

Spotify and YouTube are their preferred platforms for podcasts. Forty percent of adult Gen Zers said Spotify was their go-to platform for podcasts, while 32% cited YouTube, according to an October 2022 Morning Consult poll. Apple Podcasts, iHeartRadio, and Amazon Music were all cited by 6%. If they listen to a podcast, they鈥檙e probably bingeing it.

Brands like Kentucky Fried Chicken, Victoria鈥檚 Secret, and Gymshark have all explored the lower-lift option of making their own playlists on Spotify. While these playlists don鈥檛 have the potential to create TikTok trends, they can still drive brand excitement and discovery on Spotify without the big budget investment of original music. This was originally featured in the eMarketer Daily newsletter.