蘑菇AV

Which band partnered with 7/11 to launch a branded pop-up store and curated Spotify playlist? A) Zac Brown Band B) The Fray C) Green Day D) Nickelback. 7/11鈥檚 new Slurpee flavor, 鈥淜erplunk Kandy Grape,鈥� is an ode to Green Day鈥檚 1992 album 鈥淜erplunk!鈥� Each cup also contains a QR code linking to a Spotify playlist crafted by Green Day. May 2, 2025.

Listen everywhere and watch on YouTube and Spotify. Subscribe to the 鈥淏ehind the Numbers鈥� podcast on Apple Podcasts, Spotify, Pandora, Stitcher, YouTube, Podbean or wherever you listen to podcasts. Follow us on Instagram.

Today, the percentage of US Spotify users who are subscribers, rather than ad-supported listeners, continues to tick upward, however slowly: By 2028, 57.5% of Spotify鈥檚 US listeners will be subscribers, up just 1 percentage point from 2024鈥檚 figure. Read the full report, Audio Ad Spending 2024.

For boomers, it鈥檚 an easy way to access older or obscure content without having to learn a new platform like Spotify. Among boomers who use social networks, 90.3% are on Facebook. The platform continues to beat other social media apps by double digits. It is one of boomers鈥� top three preferred apps alongside Google and YouTube, according to Forbes Advisor. Keep an eye on boomers鈥� TikTok engagement.

B2B ecommerce growth is outpacing B2B product and electronic sales growth. And ecommerce site sales are taking an increasing share of the market. Macroeconomic conditions, buyers鈥� preferences, and AI use are fueling increased digital transactions, particularly through third-party marketplaces.

Spotify. Televisa.

Cheaper, ad-supported tiers come to Spotify. We were incorrect about this one, but Spotify did make a number of ad plays and teased a new tier launch. The digital audio company rebranded its ad platform from Spotify Ads Studio to Spotify Ads Manager in an effort to attract more programmatic ad-buyers. It launched a supply-side platform (SSP) offering video ad inventory.

How is programmatic advertising shaping the growth of the digital audio ad market, and how should advertisers spending in terrestrial radio think about balancing their spend between terrestrial and digital audio channels?

Spotify鈥檚 new marketing offer for advertisers: Spotify is expanding its ad revenue streams with new agency and genAI ads, but a shift into video advertising might miss its target audience. Read article. EU publishers vs. Google: Media giants from 17 European countries sue Google for 鈧�2.1 billion, claiming ad market manipulation and revenue loss.

Its car listenership, radio model, and DJ personalities give it a distinct edge, but Spotify could also threaten those strengths. Over time, Spotify has leaned less on discovery features and more on resurfacing music that users have already shown interest in. SiriusXM鈥檚 radio-style, hands-off approach to music takes the load of deciding what to listen to off of users.

In seven charts, this report tells the story of some of the most critical trends that digital leaders need to know about in 2024 and beyond.

Pandora leads but Spotify is rapidly catching up. Pandora will hold a 21.9% share of digital audio ads sales in 2024, while Spotify captures 16.6% and iHeartMedia 10.0%. Spotify will shrink the gap, trailing Pandora in 2026 by only 0.7%. Audio advertising continues to punch beneath its weight class. Audio spending trails audio time.

Platforms like Spotify and Apple are struggling to match YouTube's video podcasting capabilities. Visual enhancements are becoming standard across audio platforms, with Spotify now adding 30-second video clips to audiobooks. The shift creates opportunities for creators, brands, and advertisers to enhance engagement. Platform dynamics:.

Our time spent estimates factor in ad-free subscription-based audio services like Spotify, which is the largest digital audio streamer in Canada. Social media time spent has jumped over the past five years. It will increase 34.0% between 2019 and 2024.

It has been lauded for its ability to create AI podcasts from text documents and was recently featured in Spotify Wrapped. NotebookLM Plus, a $20-per-user-per-month service, is part of Google Cloud鈥檚 new platform for AI-powered agents, Agentspace.

This report compares our 2024 US ad spending and time spent with media forecasts. It identifies incongruities between how marketers are spending ad dollars and where consumers are spending their time.

Zooming out: Instagram is trying to capture market share from TikTok, which faces a looming US ban, by adding new features like Spotify integration and resetting content recommendations. Our take: Trial Reels represents Meta's effort to compete with TikTok by addressing creator anxieties about experimentation and performance.

In previous elections, Hulu and Spotify experimented with suspending political ads before ultimately allowing them on their platforms. Instead of banning political ads, most streaming services are now trying to take advantage of the ad spend that鈥檚 flowing in from this sector. Hybrid ad options are the norm for streaming services. Streaming service operators are under pressure to show profits.

President-elect Donald Trump and Vice President-elect JD Vance appeared on 鈥淭he Joe Rogan Experience鈥� (ranked No. 1 in the US on Spotify), while Vice President Kamala Harris appeared on 鈥淐all Her Daddy鈥� (ranked No. 22 in the US on Spotify).

While it was designed to streamline information work for students, writers, and researchers, NotebookLM was also used for Spotify鈥檚 viral Spotify Wrapped AI podcasts. Nvidia CEO Jensen Huang praised NotebookLM鈥檚 capabilities, saying that he 鈥渦sed the living daylights鈥� out of the AI tool, per ZDNET.

TikTok and Spotify surge up the rankings when time spent is calculated just among users. When assessing time spent just among a platform鈥檚 dedicated viewers, users, and listeners, the numbers increase dramatically. Netflix and Hulu remain near the top, but TikTok and the two major digital audio services we track (Spotify and Pandora) make huge leaps.