蘑菇AV

Spotify and YouTube are their preferred platforms for podcasts. Forty percent of adult Gen Zers said Spotify was their go-to platform for podcasts, while 32% cited YouTube, according to an October 2022 Morning Consult poll. Apple Podcasts, iHeartRadio, and Amazon Music were all cited by 6%. If they listen to a podcast, they鈥檙e probably bingeing it.

On today's podcast episode, we discuss what鈥檚 going on with Google鈥檚 digital advertising technology antitrust trial, the Department of Justice鈥檚 (DoJ) case against them, Google鈥檚 best defense, and what happens if the DoJ wins. Tune in to the discussion with host Marcus Johnson, senior director of Briefings Jeremy Goldman, and our analyst Evelyn Mitchell-Wolf.

TikTok creator Jake Shane stopped in Austin as part of his live tour for his podcast. What it means: Creators are now an integral part of media and marketing strategies, as well as the broader entertainment landscape. Why it matters: US creators will generate $17.76 billion from their activities on social media alone, per our new forecast.

Streaming apps now command 50% more daily time than radio, as services like Spotify and audiobooks attract more listeners. Podcasts were also down significantly. The format lost 9 minutes YoY, falling to 43 minutes in H1 2023. Despite this drop, the longer trajectory shows significant growth in listening time as demand for this digital form of talk radio has increased.

Instagram integrates with Spotify: Users can now save songs from Reels directly to their Spotify library.

On today's podcast episode, we discuss what the biggest trend of 2024 will be when it comes to how consumers will spend their time鈥攁nd money鈥攁nd what the biggest opportunities for advertisers will be as a result. Tune in to the discussion with our director of Briefings Jeremy Goldman and vice president of Briefings Jennifer Pearson.

On today鈥檚 podcast episode, host Bill Fisher is joined by our forecasting writer Ethan Cramer-Flood and analysts Paul Briggs and Matteo Ceurvels to examine the podcast landscape around the world, looking at changes in listenership and the advertising opportunities that the format affords.

Our take: Although Spotify has invested in new content areas such as music videos and podcast comments, it鈥檚 a primarily audio application. Focusing development on personalized playlist content and music discovery tools matches users鈥� typical behavior on the platform and could increase listener engagement.

According to a Signal Hill Insights report from fall 2023, AM/FM radio commanded a 75% share of time spent with ad-supported audio, followed by podcasts at 14% and free streaming at 11%. Our time spent estimates factor in ad-free subscription-based audio services like Spotify, which is the largest digital audio streamer in Canada. Social media time spent has jumped over the past five years.

It鈥檚 up to podcast distributors like Spotify to transition away from the download-based delivery model, which would be no easy feat. But if podcast ad revenues are core to distributors鈥� growth strategies, it would be in their best interest to invest in a tech overhaul. So what鈥檚 an advertiser to do? Stay patient.

This week, new advertisers enter the podcast space, consumers discourage brand desperation, and brands take notes from Netflix.

On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover the future of AI devices, shopping Amazon from your social feed, what happens now that the Hollywood strikes are over, and how Amazon is expanding. Tune in to the discussion with this month's contestants: our vice president of Briefings Stephanie Taglianetti and analysts Evelyn Mitchell-Wolf and Carina Perkins.

Digital radio apps, podcasts, and streaming music options in Canada are proliferating, led by Spotify. We forecast there will be 11.1 million Spotify listeners in Canada in 2023, helping digital audio time climb to new heights. Podcasts are instrumental in rising digital audio minutes. We forecast there will be 13.1 million podcast listeners in Canada this year.

Prediction: Spotify will be the Netflix of audio. When we made this prediction, Spotify had just introduced its audiobook library. While that was seen as an asset for Spotify at the time, the company has had a challenging year, cutting jobs and canceling podcasts. Spotify鈥檚 US ad revenues grew by 15.1% this year to pass the $1 billion mark, according to our forecast.

Spotify has reached a record 551 million monthly active users worldwide after adding 36 million new users in Q2鈥攁 growth that鈥檚 three times greater than the same period last year.

Hello everyone and thanks for hanging out with us for the Behind the Numbers Weekly Listen, an eMarketer podcast made possible by Awin. I don't know why I'm out of breath. I've done literally nothing in the last two minutes. Evelyn Mitchell-Wolf:. You did just speak at the speed of light, so maybe that's it. Marcus Johnson:. Is that why? Okay, let's pretend that's the reason.

Reddit, Spotify, and Apple are also noteworthy. Aside from ad industry giants like TikTok, Amazon, and Instagram, several other names stand out. Reddit will end up with the third-fastest ad revenue growth globally, a well-timed result in a possible IPO year. Spotify will perform well as it tries to right the ship after mishandling various podcast investments.

Amazon expanded access to podcasts for Prime users. While the music move caused some consternation, on the podcast side Amazon took a less controversial approach, making more shows available to Prime members ad free. This differentiates Amazon from its competitors, which mostly monetize their podcasts with ads. It also helps Amazon build its audience and potentially catch up to the big three.

Sweden retained its longtime Western Europe lead in time spent with music streaming and podcasts. This is fitting for the country that created Spotify, a global icon in both those areas. In addition, the country was second in the region in time spent with PC/laptop/tablet. In keeping with its strong time-spent showings in digital audio, Sweden was second in Western Europe in music/audio streaming.

So I'm taking advantage of this being a video podcast, news to all of you that are listening to us on Spotify or Apple, that this episode is a video podcast. Marcus Johnson:. Go to YouTube/insiderintelligence. Blake Droesch:. You should stay on audio. Marcus Johnson:. Okay, thanks Blake. We'll have you on the promo. Max Willens:.

That's An e-Marketer podcast made possible by Awin. Happy Weekends.

On today鈥檚 podcast episode, we discuss what GenAI platforms people will be using next year, the main ways people are using the technology, and what to make of AI researchers who were just awarded the Nobel prizes in physics and chemistry. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.

On today鈥檚 podcast episode, we discuss what to make of former Apple Chief Design Officer Jony Ive working on a new AI device, what an AI model with 鈥渞easoning abilities鈥� can actually do, and whether Ilya Sutskever鈥檚 new AI startup can create safe superintelligence. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.

On today鈥檚 podcast episode, we discuss the impact of California not signing a controversial AI bill into law, what to watch for next in terms of state or federal AI rules, and how OpenAI is evolving after some high profile departures and a pivot towards a for-profit business model. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.

Marketers would likely scatter their TikTok influencer dollars across multiple channels, including go-tos like Instagram and YouTube, other social platforms like LinkedIn and Snapchat, as well as podcasts, CTV, and out-of-home. The loss of TikTok Shop would leave a social commerce gap. There鈥檚 nothing else quite like it in the market for sellers, creators, or consumers.