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Which band partnered with 7/11 to launch a branded pop-up store and curated Spotify playlist? A) Zac Brown Band B) The Fray C) Green Day D) Nickelback. 7/11鈥檚 new Slurpee flavor, 鈥淜erplunk Kandy Grape,鈥� is an ode to Green Day鈥檚 1992 album 鈥淜erplunk!鈥� Each cup also contains a QR code linking to a Spotify playlist crafted by Green Day. May 2, 2025.

At 79.1% of the population, the usage rate in Canada ranks second worldwide among the countries we forecast鈥攂ehind only South Korea. Social media and video apps have driven mobile usage up. There are 24.5 million mobile social media users in Canada this year, according to our estimates, equal to 95.4% of social media users.

Mainstays like Meta, Google, Spotify, and Snap will return to their residences on the Croisette. There are few other events that bring together as many of the world鈥檚 top CMOs as Cannes Lions, providing ample opportunity for tech, social, and ecommerce firms to mingle with and pitch their growing (or struggling) ad businesses to the C-Suite.

Digital audio service includes digital advertising revenues for local and national broadcast radio stations, satellite radio services, purely online radio stations, and streaming music services such as Pandora and Spotify; includes podcast advertising and sponsorship; includes both audio and nonaudio ad formats.

Only a minority of users (12.0%) focused their social network and messaging usage on one or two platforms. Older users (ages 55 to 64) were more likely to fall into this category, as well as lower-income and rural users. Almost two-thirds (65.5%) of internet users reported using between three and eight social networks and messaging services.

Reddit, Spotify, and Apple are also noteworthy. Aside from ad industry giants like TikTok, Amazon, and Instagram, several other names stand out. Reddit will end up with the third-fastest ad revenue growth globally, a well-timed result in a possible IPO year. Spotify will perform well as it tries to right the ship after mishandling various podcast investments.

On today's podcast episode, we discuss why households with no pay-TV (traditional or digital) will be the majority and if livestream shopping in America can become habitual. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.

On today's podcast episode, we discuss what to make of Google deciding to keep cookies, whether a Spotify for movies service could work, if people will want to have a conversation with their newspaper, if Disney can be as addictive as Netflix, why there are more Olympic teams than countries, and more. Tune in to the discussion with host Marcus Johnson, our analysts Ross Benes and Blake Droesch, and vice president of content Paul Verna.

On today鈥檚 podcast episode, we discuss how some teachers think young people should be approaching GenAI, the differences between younger and older teenagers鈥� social media usage, and how engagement with digital gaming is changing. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, and Vice President of Research Jennifer Pearson. Listen everywhere and watch on YouTube and Spotify.

These users, that are in the ages of roughly of 25 to 54, which is largely these two generations, they're going to spend over 45 minutes per day on TikTok, which is well above the time that users of that same age of other social platforms spend on those. So just as a comparison, if you look at Facebook, 25 to 34 year olds are expected to spend, users, are expected to spend 25 minutes per day.

Google also got an A, we covered Netflix, they got an A, Spotify got a B, but I think that's mainly because Ross gave the grade. He's a bit more hard to impress, but still a B. So it's been pretty good grades so far.

Spotify remains the lone non-US and non-Chinese digital ad publisher to crack our global rankings. The Swedish digital audio giant鈥檚 ad revenues will nearly hit the $2 billion mark in 2024 and leap to $2.31 billion in 2025. These figures are a downward revision from our previous projections but represent healthy growth nevertheless. To see the full forecast, click here.

On today's podcast episode, we discuss why Disney+ is losing users, what a Disney+ password-sharing crackdown would look like, and the impact of ESPN Bet. "In Other News," we talk about what the Alliance of Motion Picture and TV Producers is offering at the latest writers strike negotiations and why The Roku Channel has become a legitimate player in the streaming wars. Tune in to the discussion with our analyst Daniel Konstantinovic.

Spotify and YouTube are their preferred platforms for podcasts. Forty percent of adult Gen Zers said Spotify was their go-to platform for podcasts, while 32% cited YouTube, according to an October 2022 Morning Consult poll. Apple Podcasts, iHeartRadio, and Amazon Music were all cited by 6%. If they listen to a podcast, they鈥檙e probably bingeing it.

Among ad platforms that focus on keeping users engaged, only Meta overindexes against time spent. Plenty of major ad publishers are more concerned with clicks than with time spent (e.g., Google search, Amazon), but social networks and digital video platforms need to keep users tuned in for as long as possible each day in order to thrive.

In digital music, Amazon trails Spotify in listeners, while in podcasts, it does not figure among the top three platforms, which are Spotify, iHeartRadio, and Apple. The only audio markets where Amazon is a leader are ebooks and audiobooks. But both segments have seen growth rates fall in recent years, and their combined revenues contribution is smaller than that of music streaming.

For the video version, head to YouTube at insider intelligence/podcasts, or for the audio version, it's in the same places as before, Spotify, Apple Podcasts, et cetera.

But the point of those from the brand's perspective is to market themselves to Roblox's user base. And I'm be very curious to see how the FTC and trade groups respond to this little loophole that Roblox is staking out of saying, "Well, no money's changing hands." But the reality is that they're trying to acclimate their users to engaging with kind of branded content and entities within their platform.

Adam Clark Estes of Vox, in his piece, he references P2P file sharing site Napster, which made it easy to download music for free before the days of Spotify and Apple Music. Record companies were quick to say, "Not so fast," and in 2001, a federal court ruled that Napster was liable for copyright infringement.

It's very hard to track how your return on investment, et cetera, and digital audio is complicated by the fact that the leading platforms like Spotify are more interested in subscriber fee-based subscriptions than ad revenue, so they want you to pay to not hear ads.

It鈥檚 up to podcast distributors like Spotify to transition away from the download-based delivery model, which would be no easy feat. But if podcast ad revenues are core to distributors鈥� growth strategies, it would be in their best interest to invest in a tech overhaul. So what鈥檚 an advertiser to do? Stay patient.

On today's podcast episode, we discuss how shopping will get even more social, how brands will be fighting their way into your messaging apps, and more. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.

Traditional media users. TV viewers. Video-on-demand (VOD) viewers. Social media/messaging users. Digital audio listeners. Voice assistant/search users. Executive Summary. Not surprisingly given its ethnic and linguistic diversity, Western Europe doesn鈥檛 fit predictable patterns of media consumption. It鈥檚 generally a paragon of traditional media but a relative laggard in TV viewing.

You can see us in almost real life and see some of the charts that we're talking about on YouTube and now Spotify. If you want to watch the show, the Weekly Listen there, where of course you can listen to our voices the usual way.

Obviously it's a smaller scale, because Reddit is smaller users, but-. Marcus Johnson (12:59):. True. Good point. Paola Flores-Marquez (13:00):. ... but also, our Reddit number's only track logged in users too, so it's very possible that there's a lot higher degrees of use. Marcus Johnson (13:08):. True. And then two other platforms, WhatsApp. 37% of people on WhatsApp are Millennials.