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The game will be broadcast for free on Fox-owned streaming service Tubi, expanding its reach to millions more viewers. The NFL owned 93 of the top 100 broadcasts in 2023, per Nielsen, cementing its games as the premiere inventory for advertisers.

顿颈蝉苍别测鈥檚 streaming bundle is driving subscriber gains and lower churn: But fiscal caution and ad headwinds may limit future momentum.

The tariffs would likely cause a significant loss of revenues for US studios and streaming services. This could lead to a decline in the overall market for US films, as studios become less willing to invest in new projects.

Zooming out: Streaming CPMs have steadily declined in recent years as major services including Netflix and Disney+ have debuted ad-supported offerings. Last year鈥檚 introduction of ads on Prime Video further drove prices down.

Social and streaming platforms now drive Gen Z鈥檚 content choices as algorithmic recs eclipse word of mouth for viewing choices.

Subscription OTT streaming is one of only a few media categories still seeing meaningful time spent growth in the US. The major platforms are heading in different directions, however.

YouTube tops TV rankings: Nielsen鈥檚 February data shows YouTube capturing 11.6% of TV viewing, overtaking Disney and redefining the streaming landscape.

Tubi will get a big boost from a free Super Bowl broadcast: Fox is looking to grow its FAST service with free access to the big game.

The on-demand/streaming service viewership rate (93.8%) and the video streaming usage rate (92.7%) both exceeded regional averages (91% and 90%, respectively). Additionally, Ireland ranked No. 4 in Western Europe for time spent with online TV/streaming at 1:17 daily, 6 minutes above the regional average. Italy.

Studio and linear remain a dark cloud for WBD and Paramount: Revenues were down YoY for both companies, but streaming remains a beacon of hope.

Our take: As streaming services battle over user attention, expect more emphasis on compelling storytelling that sparks discussion鈥攏ot just endless volumes of content. The platforms that deliver cultural moments like 鈥淎dolescence鈥� will be the ones users keep coming back to. 鈥淎dolescence鈥� is a textbook example of how cultural resonance can drive performance metrics.

Podcasts are easily accessible on free platforms like YouTube and Spotify, meaning they aren鈥檛 subject to consumer budget cuts in the way other mediums, like paid streaming services, are. Zooming out: The findings align with the broader trend of brands increasingly investing in podcasting. We forecast that overall podcast ad spending will reach $2.51 billion in 2025 and exceed $3 billion by 2028.

驰辞耻罢耻产别鈥檚 streaming lead is solidified: The platform enjoyed a yearlong reign as the leading streaming service, strengthening its position in measurement negotiations.

Just as television evolves, so does its advertising potential. With a significant increase in viewership for ad-supported streaming services and FAST channels, the opportunity for advertisers is immense. Discover how the shift towards legacy and rerun content is reshaping strategies.

2022鈥檚 outages increased and took longer to resolve: Wired and wireless networks continue to be under duress as Big Tech, streaming services, and cloud gaming proliferate while legacy infrastructure and overloaded systems buckled.

While several industries roll back DEI initiatives under the Trump administration, some companies are emphasizing the value of data diversity. Revry, a global LGBTQ+ streaming network, wants to offer advertisers more ways to represent and resonate with diverse audiences.

Most subscription streaming services offer ad-free and ad-supported plans. After Amazon Prime Video introduced its ad plan in January, Apple TV+ became the biggest advertising holdout among streamers. Advertising holdouts have gradually accepted commercial breaks in their programming.

Disney, Fox, and WBD unveil Venu Sports: New streaming service still has hurdles to overcome before fall 2024 debut.