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The environment remains volatile, making long-term planning increasingly difficult. For instance, an April 11 notice from US Customs and Border Protection exempted electronics like smartphones and laptops from tariffs. Two days later, Commerce Secretary Howard Lutnick clarified that the exemption was only temporary, with separate levies expected to follow.

Instead, they must rein in costs, strategically innovate, and diversify revenue streams to find a sustainable path forward.

The trend: Big Tech companies are turning to nuclear energy to power resource-hungry AI models as their sustainability goals conflict with data centers鈥� extensive water and electricity needs. Microsoft plans to buy nuclear energy from Three Mile Island, which will be revived by 2028 and supply energy only to Microsoft鈥檚 data centers once operational.

But also, aren't they starting to make them for more sustainable products as well? Sky Canaves (16:27):. Yes, they've been working on finding sustainable sources for resins that they use, as well as recycled materials. And last year, they had launched a Take Back Program, where they were taking back used LEGOs as a pilot, and they may bring that back or expand it further. Sara Lebow (16:46):.

Environmental causes are opposed by only 12% of users in that Hootsuite study, but just 3% of US consumers think influencers are effective at promoting sustainability and environmental causes. At the same time, social media users value honesty (67%), authenticity (61%), and relatability (52%) in influencer content鈥攁ll traits that have been on display during this crisis.

And they will still be interested in sustainability and resale while engaging with fast fashion and microtrends. 2. Trends are moving too fast to track. New products and styles are popping up daily. 鈥淐ommunication just keeps moving at a faster clip,鈥� said our analyst Suzy Davidkhanian.

Those that strike the right balance between personalization, privacy, and efficiency will be best positioned to attract advertiser interest and generate sustainable revenue streams. Organizational readiness will determine the pace of adoption. For FIs and travel brands, one of the biggest challenges lies in structuring internal teams and aligning data ecosystems.

If automakers don鈥檛 address these vulnerabilities, they risk undermining the progress made in promoting EVs as the future of sustainable mobility. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

Four in five brands advertise with six or fewer RMNs, according to Turbyne. 鈥�2025 will be the year when the challenge of building a sustainable retail media organization comes into focus,鈥� said our analyst Sarah Marzano. 鈥淲hile the RMN ecosystem seems to welcome a new entrant every week, just a handful of players dominate, capturing more than 85% of all RMN ad spending.

Marketers are focusing on sustainability. They are incorporating strategies to reduce waste, recycle materials, and adopt sustainable practices beyond eliminating plastic bottles and food waste at events. They are also exploring innovative approaches to minimize environmental impact throughout the event life cycle. Post-event engagement is a key strategy.

Platforms enabling sustainable creator income streams are attracting investment. Tools for commission-based earnings and campaign optimization are in high demand. Brands need better infrastructure for managing creator relationships at scale. The focus is shifting from reach metrics to revenue attribution.

So as the industry grows and matures in that sense, a lot of creators are trying to find more ways to make their growth a little more sustainable. And one way is through serial video.

The companies are facing scrutiny on grounds of unfair competition, data privacy, national security concerns, sustainability violations, and improper labor practices:.

Some 76% of consumers say they want to support sustainable brands. What percent of their purchases actually reflect this value? A) 8%. B) 38%. C) 78%. Conscious consumerism accounts for 38% of purchases, according to Public Inc. and Iposos鈥� Conscious Consumers Report. April 18, 2025. Which brand dropped from the third to the tenth most popular Easter candy this year, according to data from Attain?

We believe this is an opportunity for marketers in the health/wellness and fitness spaces to flip the narrative by promoting their products and services to health-conscious consumers as being more sustainable, cost-effective, and safer than weight loss shots.