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Identifying zoomer trends like drinking less alcohol, preferring rewarded video, and social media habits have let advertisers view the generation with fresh eyes to better target their campaigns. Marketers embrace AI in the campaign process while struggling to navigate its complexity.

Target looks to a paid membership program to fuel growth: The Amazon Prime-like program could incorporate Shipt, the company鈥檚 $99 annual delivery service.

Last week, Target announced it was adding 1,000 new wellness-related products, some of which are priced at just $1.99.The retailer also launched an 鈥渙nline wellness destination鈥� that consumers can visit for product recommendations, deals, meal inspirations, and wellness tips and tricks.

Target shifts away from a nationwide distribution network: By placing goods closer to customers, the retailer is delivering orders faster and speeding up store replenishment.

Target pulls LGBTQ-themed items ahead of Pride Month: The retailer succumbs to pressure after store associates experienced threats.

Target is spending $100 million to expand its next-day delivery capabilities: The retailer plans to have at least six new sortation centers to make delivery cheaper, faster, and more efficient.

Target offers a year-long return policy for its private labels: That鈥檚 a very different approach from most retailers, which have made steps to clamp down on returns.

Temu overtook Target in US unique website visitors in January, but Walmart and Amazon remain on top (by a wide margin, in Amazon鈥檚 case), per Comscore Inc.

Private label products give retailers more control over sourcing, manufacturing, and pricing, which they can use to offer items for lower costs, encouraging consumers to try new products, leading to lifelong brand ambassadors who will swear by your brand. Here鈥檚 how Target, Walmart, and Costco are labeling up.

Deep discounts may drive consumers previously holding back on big-ticket or discretionary purchases to splurge, while parents will keep an eye out for back-to-school deals. Walmart, Target, and Best Buy may see Prime Day-driven boosts in physical store traffic.

AI agents are coming鈥斺�淚t鈥檚 not years. It鈥檚 months,鈥� said Adam Buhler, senior vice president of creative technology at Digitas.

VC and private equity can鈥檛 invest in Chinese tech with military inclinations. China is considering countermeasures, which could disrupt tech supply chains.

Nearly two-thirds (66%) of US data and ad professionals have adopted data clean rooms as a result of privacy legislation and/or signal loss, according to February 2024 data from the Interactive Advertising Bureau (IAB) and BWG Strategy. Since data is at the core of retail media success, enabling brands to target and measure campaigns more accurately, it鈥檚 not surprising that data clean rooms have come into play.

Target could benefit in the fashion and home d茅cor space. While it can鈥檛 match Shein on price, it offers trend-driven products at accessible price points 鈥� and no weeks-long wait for delivery. Other contenders include off-price chains like Ross and Five Below and fast-fashion staples including H&M and Forever 21. This was originally featured in the Retail Daily newsletter.

Small-format stores are gaining popularity among retailers trying to get closer to where consumers live and work. Some retailers, like Macy鈥檚, are using small-format stores to reach consumers in more urban locations. But others, like Target, are going for a slightly different demographic鈥攃ollege students.

They can also begin to identify best practices for how to reach target audiences in AI search channels. Related 蘑菇AV reports:. B2B SEO and the Shift to AI-Driven Search (蘑菇AV subscription required). Navigating the AI-Powered Path to Purchase (蘑菇AV subscription required).