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Social media users in select countries (US, UK, Australia, France, and Saudi Arabia) trust brands over influencers when it comes to finance, apparel, and skincare, per an October study from Snap Inc. and IPG Magna. Finance is where this trend is most pronounced.

The US comes in second ($1.251 trillion) with the UK trailing in third, with $220.55 billion in ecommerce sales this year, per our forecast. Use this chart:. Illustrate ecommerce鈥檚 growing share of total retail sales worldwide. Adjust ecommerce strategy to align with future trends. More like this:. What a TikTok ban would mean for ecommerce brands. The top 10 ecommerce sites in the US.

The high level of engagement on TikTok is pushing social time spent upward. The amount of time spent on TikTok is much higher than the average social network: Users averaged 17.1 hours weekly with TikTok last year, well above the average of 11.6 across all social networks, according to Media Technology Monitor鈥檚 polling from May 2022, the latest available.

According to Britain's Office of Communications, Ofcom, young adults now spend more time watching TikTok than broadcast TV. One in five young people use it as a source of news, TikTok, that is. Ms.

We can see similar conversations around privacy consumer data and national security in debates around banning TikTok in pockets of the world. Carina Perkins:. Definitely. We've seen that in the UK where the Information Commissioner's Office has just fined TikTok for processing data of children under 13 who are using the platform without the consent of their parents.

TikTok is also getting into its own luxury goods sales, right? TikTok shop just opened its pre-owned luxury market in the UK. Zak Stambor:. Yeah. Shoppers can buy authenticated goods from, I think it's like a handful of approved sellers within the app and they see a huge potential market within the secondhand luxury market.

Over half of US and UK adults research and buy products online via a retailer鈥檚 website, per Coveo. More than a third (37%) take a slightly different approach, researching products on a retailer鈥檚 website but waiting to buy them in a physical store.

Google argues it operates in a highly competitive ad tech market with players like Meta, Amazon, and TikTok. "Display advertising encompasses many channels beyond just Google's offerings like social media, retail media, mobile and app ads," said Goldman. 2. Innovation benefits.

In the UK, the new Online Safety Bill could saddle tech CEOs with jail time if they fail to protect children from harm online. Platforms are still fighting for attention: In the US, 76% of Gen Z uses Instagram, making it more popular than TikTok at 68%, according to Morning Consult. Meanwhile, 35% of Gen Zers are on Discord.

Similar to the total US population, younger LGBTQ+ consumers more frequently use digital platforms like TikTok, Instagram, and YouTube, according to Community Marketing & Insights (CMI) data. Time spent with cable TV and broadcast radio skews older. Where they overindex in media usage is in music and gaming.

Over half of adults in the US and the UK prefer to research and purchase online products on a retailer鈥檚 website, per Coveo. Researching online and purchasing in-store is the next-most popular shopping method, followed by considering and purchasing items solely in-store.

When shoppers discover a product from an influencer on TikTok and can purchase that item in-store, or they can purchase an item in-store and use their mobile app to continue engaging with the brand, that鈥檚 a good omnichannel experience, something our analysts said Sephora had accomplished.

Methodology: Data is from the May 2024 Klaviyo and Qualtrics "The AI Trends Report For Ecommerce Marketers." 1,510 ecommerce marketers in Australia, France, New Zealand, the UK and the US were surveyed during February 2024. All respondents use AI in a work capacity.

TikTok. Walmart.

Visits to ecommerce sites in Western countries tend to be more mission-driven, making the adoption of live shopping more challenging鈥攂ut platforms like TikTok, Poshmark, and eBay are trying to change that. The US leads the pack in livestreaming commerce participation among Western nations.

In October, TikTok launched search ads to capitalize on the nearly 3 in 4 US TikTok users who search on the app, per an April 2023 Measure Protocol report. With linear TV ad spend down and CPMs dropping, ad dollars can be put elsewhere, like new inventory on Netflix鈥檚 ad-supported plan.

On today's episode, we discuss why the US is considering a TikTok ban; where influencers, users, and advertisers will go if there is one; and how marketers can prepare. "In Other News," we talk about what Meta's latest job cuts say about the company and what its plans look like for a Twitter rival. Tune in to the discussion with our analyst Jasmine Enberg.

TikTok: Social commerce efforts move front and center. Cloudy conditions surround TikTok Shopping Center鈥檚 grand opening. TikTok鈥檚 third-party marketplace鈥攏amed Shopping Center鈥攊s reportedly on the verge of launching in the US after months of intrigue.

Their top 3 platforms are TikTok, Instagram, and Twitter. 26% of millennial patients used social media platforms to talk about medical issues, citing Facebook, TikTok, and Twitter. 14% of Gen X patients sought out medical discussions on Facebook, Twitter, and Instagram. Just 5% of boomer patients turned to social media for medical reasons鈥擣acebook was their chief resource.

More than half (58%) of US and UK adults don鈥檛 trust AI-generated video, according to Atomik Research and Idomoo. But the majority (59%) of CMOs and executives worldwide say their companies are using AI for image and video generation, per Capgemini.

The move highlights Meta's clear pivot toward formats like short-form video to better compete with platforms like TikTok. Our take: Meta's decision to discontinue the News Tab shows the challenges and dilemmas currently facing social media platforms.

Consumers ages 18 to 24 said they were more likely to use Instagram (67%) and TikTok (62%) when looking up local businesses than Google Search (61%), per SOCi鈥檚 Consumer Behavior Index. High-visibility brands average 2.6 times as many Facebook followers on local store pages as the average company, posting 15.3 times every month, per SOCi.

The respondents were from Australia, Canada, France, Germany, Italy, Spain, the UK and the US. Additionally, 800 online sellers in Canada, France, Germany, Italy, Spain and the UK were surveyed during the same period.

In the marketing lingo bingo game, 鈥淕en Z鈥� ranks at the top. (Yes, there鈥檚 also 鈥淭颈办罢辞办,鈥� but that鈥檚 largely due to its proximity to Gen Z.) So what happens when the hot topic is also the thing that makes you the most uneasy?

It鈥檚 a slower process here than in countries like the UK and the US, but the signs are promising for more open markets. The duopoly鈥檚 share in France trumps that of Germany and the UK. The UK is the most digitally advanced ad market in Western Europe and can stave off the duopoly鈥檚 dominance thanks to stronger competition.