Nearly five years since hundreds of Chinese apps were banned from India鈥檚 app stores, some can be found in the country鈥檚 Apple Store and Google Play once again. Will this open the door for other previously banned Chinese apps?
While teens retain digital habits from childhood (such as a strong preference for YouTube), their newfound independence and desire to connect with peers has led them to new habits.
The digital landscape in Europe is slowing, but opportunities for advertisers, brands, and retailers still exist. Knowing where to look to achieve the best outcomes will be paramount.
Click here to view our full forecast for US time spent with media. Most consumers have taken action after encountering a healthcare or pharmaceutical ad. Nearly two-thirds (64.5%) of respondents have reacted to a healthcare/pharma ad in some way. Conducting further research is by far the most common action taken (47.1%).
Latin America鈥檚 digital revolution is marching full steam ahead, with consumers spending more than a third of their day online. As social commerce and retail media propel the region鈥檚 digital economy to new heights, the runway for growth remains long.鈥�
Digital gaming is popular across generations. But Gen Zers and millennials are more likely to game on multiple platforms, seek community around the hobby, and pass the habit on to their children.