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TikTok is the generation’s top social shopping platform, followed by Instagram. Both platforms have a heavy Gen Z presence and a (relatively) user-friendly interface, which has streamlined the purchasing process for buyers who are eager to buy items suggested by other users. What does this mean?

I think, with this earnings report, Netflix showed that it's still one of, if not the, top dog in streaming and even in ad-supported streaming. Something we didn't mention in the previous section is that earlier in January, Netflix reported 23 million ad-supported subscribers, which was up from I think 15 million in October.

The Hollywood strikes are revealing the full power of creators. They’re accelerating the diversification of platforms and revenue streams, and they will lead to more TV-like content and creator-owned media. Here’s how marketers, social platforms, and media companies should respond.

These findings are based on a survey commissioned by BOK Financial and conducted by market research company OnePoll between November 15 and November 17, 2023. By the numbers: The results paint a picture of a generation eager to save and accomplish their financial goals—and willing to take the steps needed to do so.

Our estimates show that Twitter isn't in the top 15 companies by US digital ad revenues. So if you went down the list of the top US digital ad revenues by company, you get to 15 companies before you would reach Twitter. It's behind Pinterest, it's behind Roku, it's behind Snapchat, and it's just 0.6% of the market. It's more on par with Yelp and Instacart than it is with Facebook or Google.

In today’s episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the longevity of subscription services and loyalty programs from both a client and corporate perspective. How many subscriptions can people afford, and how much can companies afford to give away as part of their loyalty programs?

company that's essentially future-proof because it's leaning into the trends of the business world of today.

And a lot of those bills are conflicting, and it makes it really hard for a big company like Google to operate in each individual state. So in the last couple months, we've seen couple big advertising groups say that they're going to push regulators for a federal privacy bill to overwrite the state ones to make it easier to operate.

Some of the leading types of content that Gen Z users (ages 15 to 26) searched for on social media in the prior month include tutorials/how-tos, trends, and celebrities/creators, according to our September 2023 Gen Z Social Media User survey. Hispanic users will make up the second-largest share on X (formerly Twitter) this year, at 27.3%.

On today's podcast episode, we discuss who's leading the ad-supported vs. ad-free video streaming race, how much money is coming from both avenues, and how streaming will differ from (and look the same as) cable in a few years. Tune in to the discussion with our analyst Ross Benes.

I think, just to take one step backwards, Amazon was really able to become dominant in its eCommerce marketplace because of the fact that it was developed at the time when eCommerce itself was maturing rapidly, and I think it's now trying to approach markets that are already established.

She is leading her team but still is a measly like 15, 16 points a game, which is still respectable, but it's nothing. Marcus Johnson (09:15):.

And I think that as the teams at brands become less siloed, as the shopper marketing people work more closely with the e-commerce or digital people, and also as agencies continue to kind of do their best to take on retail media as a competency for themselves, I think that we'll see those silos between the offline and online sides of this breakdown.

Just Walk Out had a hard time taking off in grocery because it's just not well suited to handle large-scale shopping journeys. So focusing on the right types of locations is key for success. And locations like stadiums and college campuses are great because you can akin it to being in a rush at the airport and being forced into a Hudson News for a quick grab and go item.

On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover the future of AI devices, shopping Amazon from your social feed, what happens now that the Hollywood strikes are over, and how Amazon is expanding. Tune in to the discussion with this month's contestants: our vice president of Briefings Stephanie Taglianetti and analysts Evelyn Mitchell-Wolf and Carina Perkins.

On today's episode, we discuss what more job cuts at Amazon could mean for the company, Utah's proposed ban on social media companies serving ads to minors, the Academy Awards' viewership in the age of streaming, Uber's next advertising venture, how to keep a 70-year-old brand (like Clue) alive, how humanoid robots are already here, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.

And then brand trivia is the third type brand trivia ads, companies share facts about their products whilst letting folks add items to their carts. For some offers, viewers can claim rewards like Amazon shopping credits. Zach explains the new ad formats coming just months after.

What Share of Americans will start their search on YouTube when shopping online? What share of Americans will start their search on YouTube when shopping online? This is according to a March 2023 Jungle Scout study. So what do we have? Blake says 15, Ross says 20, and Debbie says 14. So Ross had 20 that is closest. Blake is in second place with 15.

On today's podcast episode, we discuss how creators are evolving; why YouTube is white space for many marketers; and how marketers, social platforms, and media companies should shift their strategies. "In Other News," we talk about what freedom of speech actually means on social media and why TikTok and Pinterest are taking different approaches to social commerce. Tune in to the discussion with our analyst Jasmine Enberg.

But Douyin wins out when it comes to e-commerce. We estimate $335 billion in retail e-commerce will go through Douyin compared to just 69 billion for all of US social commerce. So still, we've got one on the advertising side, the other one on the commerce side. These are both Goliaths, and I am really looking forward to debating this with Jeremy. Stephanie Taglianetti:. All right.

Wait 15 years or so for it to go public and then it's a winning strategy. Daniel Konstantinovic:. There you go. Jeremy Goldman:. In all seriousness though, the Reddit thing does make me think a little bit about the companies that rethink what they're doing and think of it a little bit more in terms of monetizable data rather than purely ad spending. So Danny's completely right.

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of November. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analyst Arielle Feger and Senior Analyst Sara Lebow will defend their list against Vice President of Content Suzy Davidkhanian and Senior Director of Briefings Jeremy Goldman, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

Today, in other news, just the one story, Big Pharma companies going direct to consumer. (18:07):. Story one, Pfizer and Eli Lilly, two Big Pharma companies are going D2C. The first story here, Rajiv, is Pfizer.