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This could mean more competitive interest rates, higher cash-back percentages, or more valuable travel perks. Our take: Capital One is making full use of its newly expanded infrastructure to deliver attractive products.

High-income consumers (those who own more than $250,000) overindex on travel rewards. Among first-time reward users, 72.4% are drawn to grocery-related offers, making these an ideal entry point for program adoption. Read the full report. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

JetBlue said it would not reaffirm its full-year guidance due to macro uncertainty after demand softened in February and March, particularly for off-peak travel. The airline expects the trend to continue into Q2. Kraft Heinz cut its annual sales and profit outlook, citing worsening consumer sentiment and rising tariff costs.

Your one-stop-shop for travel industry digital metrics in 2023.

Our take: Healthy demand for concerts could offer some measure of relief for retailers and restaurants, particularly as more consumers use events like Beyonc茅鈥檚 Cowboy Carter tour as an excuse to travel. At the same time, the cohort driving the spending boom is vulnerable to inflation, which could force them to reevaluate how much they spend on experiences.

If consumers are banking, shopping, and booking travel in the same ecosystem, they鈥檇 likely be spending more time in that app than they might in an individual banking app. That means the commerce media ads featured there could be even more powerful. Lessons for the US.

Gen Z (55%) and millennials (62%) have made more travel purchases on their smartphones, compared with their older Gen X (44%) and baby boomer (28%) counterparts, according to March 2024 data by Hopper.

This fuels a desire for immediate gratification: 37% of Gen Zers expect to spend more on nonessentials like dining, travel, and entertainment this summer than in previous years. And 32% plan to prioritize their finances after summer is over.

Luxury shoppers have been spending less on goods and more on travel and entertainment. Some spending on luxury goods has moved overseas amid a rebound in tourism to Europe鈥攊n particular, thanks to the 2024 Olympics in Paris. Price hikes have also alienated some luxury buyers. Amid surging demand, luxury brands raised prices to bolster revenues and harmonize prices in different global markets.

For example, if a shopper asks for a 鈥渃ute travel bag,鈥� AI Mode will respond with dynamic panels of curated results that update in real time as preferences are refined鈥攈elping consumers discover the right product and new brands. Agentic checkout: This feature aims to simplify the path to purchase.

There don鈥檛 appear to be many tangible changes to the network beyond the name, but considering how crowded travel media has gotten over the past two years, it鈥檚 no surprise Marriott is eager to stand out. This was originally featured in the Retail Media Weekly newsletter. For more marketing insights, statistics, and trends, subscribe here.

It also partnered with Selfbook partnership for travel bookings embedded within the PayPal app. Our take: With Storefront Ads, PayPal is set to catch a major takeoff in FMN spend to combat the company鈥檚 slowing revenue growth. We forecast that by 2027, FMN spending will hit $1.78 billion.

The technology improved the travel time of Amazon鈥檚 robotic fleet by 10%. Why it matters: Expanding automation helps Amazon deliver packages faster and at lower cost, while easing pressure from chronic labor issues like high fulfillment center turnover. Roughly 3 in 4 Amazon global deliveries are currently assisted in some way by robotics, per The Wall Street Journal.

That鈥檚 especially true in the travel and lifestyle verticals among younger demographics, highlighting the platform鈥檚 potential to drive consumption in China. The social platform has proven to be a tastemaker, inspiring travel and other lifestyle aspirations. This comes at a time when more tourists from China are flocking to overseas destinations, with the platform fueling travel ideas.

Just 11% plan on reducing spend on this channel, the lowest among all surveyed industries other than travel and tourism (6%). Why it matters: Healthcare and pharma brands will ramp up their ad spending on streaming platforms for two main reasons. CTV allows for more precise targeting capabilities. Pharma marketers can home in on demographics like age groups or patients with specific health conditions.

The travel and retail industries will post healthy digital ad spending growth figures this year, but many other verticals we track will underperform compared with the national growth average. Next year is looking better for almost all of them.

Travel will continue to improve the most as it maintains its post-pandemic recovery. Key Question: How will the promise of an improving economy affect digital ad investments across industries in France? Key Stat: All industries will see strong, double-digit increases in digital ad spending this year. Travel will continue its strong recovery and lead with 18.0% growth. Executive Summary.

Rappi and DiDi go even further, operating across retail, banking, and travel. The super app model captures behavioral, transactional, and loyalty data across multiple verticals鈥攇iving advertisers a multidimensional view of consumers. Unlocking this opportunity, however, requires overcoming significant internal challenges.

Self-injections and at-home nasal spray options, with education and support, can eliminate travel barriers and the stress of doctor office visits. Logistics (48%) and preferring not to go to the doctor due to distrust or being embarrassed (32%) are the top reasons that prevent consumers from getting regular medical checkups, per Aflac鈥檚 2025 Wellness Matters survey.

The deal also includes a real-life interactive experience that will travel around the US to engage consumers during the upcoming pro football season. The opportunity: Lowe鈥檚 is reaching out to new customers to combat a tepid housing sector and fresh threats from tariffs.

While travel media networks aren鈥檛 new鈥擬arriott has had one for years鈥攖he burgeoning commerce media landscape is ripe for travel and hospitality brands to secure their share of ad dollars.

FMNs will pick up 4.6 percentage points in nonretail commerce media ad spend share by 2027, gaining share from travel and commerce intermediaries. FMNs have uniquely expansive first-party data, making them attractive partners to a wide range of advertisers. FMNs have access to a broader array of cross-merchant purchase data than their retail counterparts.

France will see stronger growth in digital ad spending than both Germany and the UK this year. Most industries aren鈥檛 contributing to that growth, though, with only travel and retail seeing any significant investments.

Automotive and travel and tourism brands report the highest intent to increase CTV spend, followed by healthcare and pharmaceuticals and financial services. The retail sector showed fewer marketers planning increases, likely due to substantial existing investment. As more advertisers embrace CTV, the boundary between linear and streaming TV is dissolving.