蘑菇AV

鈥淣ow, a lot more spending is going toward services, restaurants, and 迟谤补惫别濒.鈥�. These experiences, and the backlog of special events such as weddings, are also bolstering spending in apparel, footwear, and accessories. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

The trend: VR headsets can be used to train on topics such as handling harassment in the workplace to let employees experience a situation in a more realistic, engaging context than watching a video. It also allows employers to collect data on employee outcomes during and after training to improve or tweak instructions. Use cases: Companies are already using VR headsets to simulate work situations.

The travel and retail industries will post healthy digital ad spending growth figures this year, but many other verticals we track will underperform compared with the national growth average. Next year is looking better for almost all of them.

For more marketing insights, statistics, and trends, subscribe here.

On today's podcast episode, we discuss the travel stats that sum up how the year has gone, if a full recovery is even on the cards, and what鈥檚 next for budget airlines. Tune in to the discussion with host Marcus Johnson, forecasting writer Ethan Cramer-Flood, and forecasting analyst Zach Goldner.

We anticipate seeing new search experiences integrated into sectors like travel and hospitality, productivity tools, and social media. These developments may not necessarily replace Google, but they could create specialized search niches and alter how users access information in specific contexts.

The trend: Target is the latest retailer to shift away from a nationwide distribution network to a regional model that aims to deliver ecommerce orders faster and speed up store replenishment, per The Wall Street Journal. Similar to the regionalization strategy that Amazon recently deployed, Target鈥檚 model cuts down the distance goods travel even if it adds some redundancies.

Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.

Discretionary categories including retail, travel, and entertainment led growth. New international card partnerships. Visa launched a bevy of new consumer credit cards like one with digital bank Neon in Brazil. Visa is also trying to take volume from local networks: It partnered with Dutch Bangla Bank to take over 6 million credentials in Bangladesh, for example.

For more marketing insights, statistics, and trends, subscribe here.

Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions. We include the following consumer categories in our definition of retail ecommerce sales:.

Cards have considerable room to grow in these areas, where recurring spending won鈥檛 dissipate and there鈥檚 considerable customer interest, per our 2022 US Cash-Back and US Premium Travel Credit Card Emerging Features Benchmark studies. Leisure travel, where spending has remained consistent, could be an exception.

While travel media networks aren鈥檛 new鈥擬arriott has had one for years鈥攖he burgeoning commerce media landscape is ripe for travel and hospitality brands to secure their share of ad dollars.

Travel and entertainment (T&E) billed business shot up 10% YoY. This was led by airline spend which grew 13% YoY, compared to just 6% YoY the prior year. 鈥淩obust holiday spend鈥� boosted overall growth, Amex CEO Steve Squeri said鈥攁cross both goods and services (G&S) and T&E. We forecast that total US holiday retail sales grew 4.3% YoY.

Digital ad spending growth in Canada continues apace, driven in large part by key industries tied most closely to the digital economy. Our rankings show that retail and CPG lead the way, while sectors like travel and automotive are still recovering from hard times during the pandemic.

But Adobe鈥檚 research also found that shoppers are gravitating toward cheaper products鈥攁 trend that companies like Amazon, PepsiCo, and McDonald鈥檚 called out in recent earnings.

For more retail insights, statistics, and trends, subscribe here.

Last month, M&M's launched its first loyalty program, Fun Club, allowing consumers to earn points by completing activities and redeem them for sweepstakes entries or M&M's merchandise. While loyalty programs are typically associated with high-frequency purchases鈥攍ike groceries, travel, or restaurants鈥攅ven low-frequency brands are using loyalty to increase engagement, gather data, and drive sales amid rising competition.

What this means: While BNPL is often touted as a way to finance big purchases like appliances or travel, consumers are also using the plans for smaller, everyday purchases like groceries. They鈥檙e using the plans like they would use a credit card. And while this isn鈥檛 necessarily a bad thing, it could be a concerning sign for consumer financial health.

The news: Amazon is teaming up with travel site StudentUniverse to offer $25 domestic flights to members of its Prime for Young Adults program. This marks the second-straight year of the promotion, which offers 1,000 $25 domestic flight tickets daily from December 9鈥�13. The strategy: Cheap airfare is one of several ways that Amazon has sought to drive consumers into its Prime ecosystem.

For more retail insights, statistics, and trends, subscribe here.

How we got here: Influencers and online trends promote unattainable standards of wealth, and that adds to younger consumers鈥� feelings of financial insecurity. Take the Ballerina Farm controversy as just one example鈥攖he TikTok account features a happy, helpful family of 10 that makes food together from scratch in a rustic kitchen.

Dining out and travel are the leading splurge categories among adults ages 58 to 74, according to McKinsey & Company. While they treat themselves to restaurants, dining out, and bars at the same rate as the general population (41% versus 40%), they are the most likely to travel (39% versus 30%) due to financial stability and free time.