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On today's podcast episode, we discuss when we might be approaching the consequential ceiling of 鈥減eak 尘别诲颈补鈥�, which folks watch the most influencer videos, where smartphone time is still climbing, and entirely too much more. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Vice President of Research Jennifer Pearson, and Chief Research Officer at GWI Jason Mander.

Microsoft deputy general counsel Rima Alaily said in a blog post that Google is directing and largely funding a new shadow lobbying group to attack Microsoft鈥檚 cloud computing business in the EU and the UK. The lobbying group in question, called Open Cloud Coalition, announced its launch Tuesday and named Google Cloud as a member.

The UK is a mature programmatic market, but innovation and evolution continue apace, particularly in the connected TV and out-of-home environments. The next step for programmatic practitioners is to invest in multichannel campaign capabilities.

Outside of China and the US, the rest of the world鈥檚 share of retail media ad spend will grow slowly over the next few years, bolstered by markets in the UK, Germany, and Canada. Use this chart: Marketers and media strategists should start expanding budget planning beyond China and the US, especially into fast-growing retail media markets.

Tubi recently launched in the UK, entering a competitive market dominated by Amazon and Netflix. Tubi continues to be a crucial growth driver for Fox; despite flat overall ad revenues, its most recent earnings report noted that gains from Fox Sports and Tubi offset losses at Fox Network.