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The news: Despite President Donald Trump鈥檚 tariff reversal for most countries, major PC and gaming companies are reacting to a 145% duty on Chinese imports. HP, Dell, Lenovo, and others are suspending US shipments for two weeks, per Commercial Times. Framework is pausing US sales on its low-priced laptops and Razer removed the option for US consumers to preorder its upcoming Blade 16 computers.

Cardholders will earn 1 point and tier credit for every $1 spent everywhere else, including deposits on BetMGM, the company鈥檚 online sports betting and gaming platform. Cardholders will also get a $200 resort credit upon account opening and on their card anniversary each year. They can also get a complimentary night stay (up to $250) annually if they spend $25,000 or more on the card. Will it work?

Nearly half (49%) of online gamers are millennials, putting the generation ahead of all others, according to July 2024 data from Comscore.

The app initially tested ads in the US with brands in the fashion, gaming, and beauty industries in Q3 2024, and is now expanding its ad efforts with a commercial team to support brands and partners. After its expansion in Europe and Japan, over 200 brands have run ads on BeReal, including Levi鈥檚, Nike, and Amazon. BeReal has also tested US ads from some of these brands over the previous six months.

Cloud gaming expansion is in the works and could sustain user engagement amid content strikes.

Film and TV companies are expanding into video games: Whether it鈥檚 mobile games, mid-budget indie titles, or mega-franchise blockbusters, Hollywood鈥檚 next frontier is gaming.

More gamers actively ignore in-game advertisements than find them helpful. False. Actually, US and UK gamers are just as likely to find in-game ads helpful (32%) as they are to actively ignore them (32%), according to May 2025 data from Attest. June 26, 2025. YouTube has increased the minimum age required to live stream to 鈥�. A) 12 years B) 14 years C) 16 years D) 18 years.

This month alone, Amazon is running its (misnamed) Summer Beauty Event, Pet Day sale, and Gaming Week promotions. It also plans to double the length of Prime Day, which will give consumers more opportunities to find deals as well as generate more ad revenues. It鈥檚 squeezing as much revenue as it can from its ad business.

Children under 14 made up 65% of Roblox players in 2024, per CivicScience, and users skewing younger adds to the complexity of securing the over 40 million games and experiences on the gaming platform. Our take: Roblox鈥檚 evolving safety measures present a test case for trust in digital ecosystems  as regulators and governments aggressively pursue child safety.

Roblox plants deeper roots in the creator economy: The video game platform is at a fascinating crossroads of gaming and digital advertising.

If brands want to advertise alongside gaming content, they could just as easily turn to YouTube. The livestreaming angle, while unique, isn鈥檛 the biggest draw for marketers. Moving forward, brands investing in influencer marketing should keep an eye on Twitch if they鈥檙e looking to reach niche audiences鈥攂ut keep in mind that the platform might not have the largest reach.

It is influential among other communities as well, such as video gamers. We expect YouTube鈥檚 run to continue and estimate double-digit annual increases to its CTV ad revenues through the end of our forecast period in 2027. The best way to measure Hulu and Disney+ comes down to judgement calls.

The majority (85%) of Twitch content is gaming related versus 16% of YouTube content, according to Stream Hatchet. Gamers have historically been a challenging demographic for advertisers as in-game ads can break the immersion that players seek. Amazon could also be waiting for livestream shopping to gain more traction in the US.

50% of adult US mobile gamers spend between $1 and $50 per year on mobile games, according to an April 2024 CivicScience survey.

Social and traditional media are forecast to suffer the biggest pullbacks, though channels like digital display, gaming, and podcasts may also see slowdowns. Q2 and Q3 are expected to be the most volatile periods, as economic indicators shift and tariffs take effect.

Key stat: 53% of US consumers love or like playing video games, according to April 2024 data from Collage Group. Among Gen Z, that figure increased to 72%.

Gamers who grew up on PC and console games are seeking sophistication in their mobile hybrid-casual games, AAA titles, and multiplayer mobile games. We dive into the future of gaming.

Gaming on smartphones saw declines for key metrics in 2022, putting a wrinkle in a growth trend that nearly dates back to the launch of app stores. Read on for figures that highlight what鈥檚 changing, and how these changes might impact user acquisition.

The Middle East and Africa region led the globe in time spent with gaming. With an average of one hour and 34 minutes (1:34) of time spent with gaming daily, the region far exceeded the global average of 1:02. This time spent was 17 minutes more when compared with the average time spent in the next ranking region, North America.

Its fastest-selling game is extending the popularity of the 7-year-old handheld console and defying the cloud-gaming trend.

Discord doubles down on youth with Gas acquisition: The app is huge with teens, and the deal shows the acquirer鈥檚 interest in moving beyond its gaming roots.

This was triple the rate of some regions, where gaming on mobile devices is much more common. Nearly three-quarters (73.3%) of respondents owned a desktop/laptop. This helps explain why time spent with mobile devices was lowest in Western Europe. Germany. Time Spent With Media. Time spent with mobile devices saw the biggest regional gain YoY in Germany.