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Social and traditional media are forecast to suffer the biggest pullbacks, though channels like digital display, gaming, and podcasts may also see slowdowns. Q2 and Q3 are expected to be the most volatile periods, as economic indicators shift and tariffs take effect.

The initiative is backed by a $400 million investment from South Korean gaming firm Nexon and will emphasize 鈥渢ransmedia鈥� storytelling, allowing digital assets to be shared across films, games, and other media. Despite their push into AI, their latest Netflix film, 鈥淭he Electric State,鈥� was largely made using traditional methods apart from AI voice modulation.

Gaming became a popular online activity during the pandemic. Growth may be slowing, but it鈥檚 not shrinking, meaning that the majority of those who picked up the hobby during the pandemic have become long-term users.

The Middle East and Africa region led the globe in time spent with gaming. With an average of one hour and 34 minutes (1:34) of time spent with gaming daily, the region far exceeded the global average of 1:02. This time spent was 17 minutes more when compared with the average time spent in the next ranking region, North America.

This was triple the rate of some regions, where gaming on mobile devices is much more common. Nearly three-quarters (73.3%) of respondents owned a desktop/laptop. This helps explain why time spent with mobile devices was lowest in Western Europe. Germany. Time Spent With Media. Time spent with mobile devices saw the biggest regional gain YoY in Germany.

Social media (41%) and traditional media (43%) are expected to take the largest spending cuts, while linear TV, gaming (24%), digital display (20%), and podcasts (16%) will also see declines. When will it happen? The biggest spending pullbacks are likely to occur in Q2 (34%) and Q3 (37%), as advertisers react to mid-year economic shifts. Tariffs are accelerating ad budget cuts.

Oscars-related content isn鈥檛 the only casualty鈥攕ports and gaming are also heavily impacted. Simply blocking words like 鈥渟hot鈥� or 鈥渟hoot鈥� greatly reduces access to sports content and only 43% of content related to Super Bowl LIX and the 2024 Paris Olympics were classified as safe, per Mantis.

The strategy: Toy and gaming giants Hasbro and Mattel are moving quickly to mitigate the effects of US tariffs. Hasbro鈥檚 efforts to diversify its manufacturing footprint will reduce the share of its US toy and game volume from China to below 40% from 50% over the next two years. The company doesn鈥檛 source from Canada and has 鈥渕inimal鈥� imports from Mexico.

AppLovin鈥檚 decision to sell its gaming studios for $900 million signals a complete shift toward AI-driven adtech鈥攕o it鈥檚 clear that the company believes in advertising solutions like MAX mediation and AXON 2.0. AppLovin is still one of the best-performing tech stocks of the past year. Investors may hold judgment until concrete evidence emerges.

This month alone, Amazon is running its (misnamed) Summer Beauty Event, Pet Day sale, and Gaming Week promotions. It also plans to double the length of Prime Day, which will give consumers more opportunities to find deals as well as generate more ad revenues. It鈥檚 squeezing as much revenue as it can from its ad business.

The news: Four top names in tech, gaming, and messaging joined forces to launch Robust Open Online Safety Tools (ROOST), a nonprofit focused on building free, open-source tools to combat online child exploitation. Google, OpenAI, Roblox, and Discord will fund and develop tools to help organizations implement safety measures so they won鈥檛 need to start from scratch, per Engadget.

Gaming console ownership in Mexico was the highest in Latin America. Some 38.0% of respondents reported owning a gaming console, placing Mexico No. 1 in the region and No. 4 globally. Desktop/laptop ownership decreased 6.1 percentage points YoY. This significant decline brought desktop/laptop ownership to 55.7%. This was the lowest in Latin America, illustrating the shift toward mobile devices.

Although the device runs on Android 14 and allows full access to the Play Store, its full-sized keyboard and slow refresh rate will limit video viewing and gaming. The Blackberry-esque device鈥檚 minimalist approach could attract consumers who want to simplify their tech use, while also serving as an upgraded alternative to a flip phone.

There鈥檚 a lot for marketers to learn about CTV ads, which encompass digitally sold ads showing up on screens through software like streaming services, hardware like smart TVs, streaming devices like Apple TV, or video game consoles. Here are five essential things to know. 1. The CTV advertising market is experiencing substantial growth.

"Things like social media, things like digital gaming, things like digital audio instead of going up, up, up, they're flatlining and they're even starting to go down.". Netflix's first-ever decline. "Netflix last year suffered its first-ever decline in average daily time spent with it by its own users," said Cramer-Flood.

Cloud gaming expansion is in the works and could sustain user engagement amid content strikes.

Film and TV companies are expanding into video games: Whether it鈥檚 mobile games, mid-budget indie titles, or mega-franchise blockbusters, Hollywood鈥檚 next frontier is gaming.

It will also add products to its home and toys, gaming, and sports assortments to capitalize on those categories鈥� growth potential, as well as expand its private-label food offerings. It鈥檚 improving the ecommerce experience. Target plans to use AI to offer more relevant recommendations, improve search results, and capitalize on social media trends.

It is influential among other communities as well, such as video gamers. We expect YouTube鈥檚 run to continue and estimate double-digit annual increases to its CTV ad revenues through the end of our forecast period in 2027. The best way to measure Hulu and Disney+ comes down to judgement calls.

This included print press (down 19 minutes), online press (-17), gaming (-17), podcasts (-17), music streaming (-16), online TV/streaming (-15), broadcast TV (-13), and broadcast radio (-13). In fact, China trailed the global average for daily time spent in every category except print press. China ranked last globally in time spent with desktops/laptops/tablets.

What percentage of gamers say their purchasing decisions are at least somewhat influenced by advertising seen in video games or by video game-related brand promotions? A) 9% B) 19% C) 29% D) 39%. Over a third (39%) of gamers say their purchase decisions are somewhat influenced by video game ads or brand promotions, according to data from CivicScience. March 21, 2025. True or false?

Gamers who grew up on PC and console games are seeking sophistication in their mobile hybrid-casual games, AAA titles, and multiplayer mobile games. We dive into the future of gaming.

Gaming on smartphones saw declines for key metrics in 2022, putting a wrinkle in a growth trend that nearly dates back to the launch of app stores. Read on for figures that highlight what鈥檚 changing, and how these changes might impact user acquisition.