Ä¢¹½AV

Amazon’s ad business expands: Ad sales were up 18% YoY to $17.28 billion, fueled by retail media and Prime Video ads.

Since 2019, VOD penetration in Canada has jumped by more than 15 percentage points. Unlike other metrics, demographic splits didn’t show large discrepancies in adoption rates of VOD. For age, household income, and household location, the usual large divides weren’t as pronounced for streaming, which is evidence of widespread usage.

UK consumers have a voracious appetite for digital video content, but the cost-of-living crisis is boosting ad-supported options, particularly broadcaster video-on-demand services. Netflix’s pivot to an ad tier, meanwhile, may have legs.

With party games, GTA, and AI-powered development, Netflix is diversifying. But inconsistent strategy and low TV gaming interest could make this a tough sell.

Fifty-two percent of teens remember seeing ads on YouTube compared with 31% on video-on-demand and 29% on broadcast TV, according to Precise TV and Giraffe Insights. This is likely due to their frequency of daily use. Music is a big reason: 79% of ages 13 to 17 listen to music on YouTube, while 74% watch music videos on the platform.

Netflix’s Q4 revenues rise 16%: Record 19M new subscribers boost ad-tier uptake and live sports engagement.

Programmatic guaranteed deals—video-on-demand and live inventory on Google Display & Video 360—are now available for select Latin America inventory. Disney’s proprietary Audience Graph will be available in Europe. The tool provides a comprehensive overview of consumer behavior across Disney properties.

Disney+ Hotstar to stream Coldplay’s record-breaking India concert: The event signals its push beyond sports to premium live entertainment.

CTV ad spending has seen double-digit growth in recent years, but tariffs and economic uncertainty could lead to a flat 2025.

This is followed by video-on-demand (VOD) (1:46) and broadcast TV (1:35). YouTube is free and easily accessible on mobile devices, and an ecosystem of children's content creators has emerged to dominate viewing time. The biggest trends among child viewers include:.

Netflix, Disney, and Amazon lead relief efforts for wildfire victims: Corporate and celebrity donations underscore the intersection of disaster response and cause marketing.

Netflix is building an ad business to diversify its revenue streams.

As streaming subscription prices increase, viewers are becoming more amendable to ad-supported tiers.

Prime Video may take a stab at streaming news: A successful election night broadcast has the streamer exploring options.