蘑菇AV

Agentic AI features turn the suite into a strategic platform for enterprises鈥攁utomating content and campaign work once handled by human creatives.

New pre-home- screen video ads are sparking backlash as Roku鈥檚 monetization push clashes with users鈥� expectations for a paid device experience.

Google Shopping gets an AI upgrade: The redesigned platform features a personalized feed of products, reviews, and video shorts, along with a Deals page tailored to consumers鈥� preferences.

Thanks to everyone for listening in to the Behind The Numbers show, an 蘑菇AV video podcast made possible by Trax. Sarah will be here on Wednesday for the retail show, for a conversation all about ageism in beauty.

Major creators will hold event to vie for YouTube ad dollars: The Spotter Showcase will unveil crucial data and content slates to draw marketers away from traditional TV.

Within the display category, healthcare and pharma marketers are increasing spending on video and social media. Spending on video surged 21.5% this year to $6.02 billion, while spending on social media grew 16.4% to $4.98 billion. Advertisers鈥� spending on video will account for 27.2% of total healthcare and pharma digital ad spending in 2024鈥攗p from 15.7% in 2018.

Programmatic has effectively become the defining mechanism for delivering ads. This benchmark guide unpacks how programmatic advertising is shaping spend in key channels.

How can ad buyers calibrate their ad spending and budget allocations against average for their industry, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

How can ad buyers calibrate their B2B ad spending and budget allocations against the market, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

As social commerce continues to rise at more than double the rate of overall ecommerce, retail advertisers will ramp up investments in this channel. Video is the exception to this year鈥檚 lagging growth in retail鈥檚 digital ad spending. Retailers are catching up with other industries on video spending.

鈥淢ickey 17鈥� is a swing and a miss: The big budget film failed to impress at the box office鈥攁nd marketing might explain why.

They鈥檙e going where their audience spends time鈥攁nd in response, social platforms are continually expanding their portfolio of direct-response shopping and game install ads, as well as branding video formats. Media and entertainment remains in its advertising slump. However, it has found social media a good way to spur game installs and spread awareness through cost-effective video ads.

Shopping, digital video, and social media keep baby boomers plugged in. The youngest boomers are turning 60 in 2024, while the oldest are turning 78, meaning they are either entering retirement or making the most of their free time. Boomers tend to have the lowest rates of penetration on most activities and platforms, but they are invested in ecommerce, digital video, and social media.

B2B digital ad spending is expected to rebound in 2024. Trends in B2B buying behavior, programmatic advertising, and AI use are contributing to the shift in spending toward display, mobile, social media, and video.