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Amazon鈥檚 ad launch will define streaming for years to come: In less than a year, Prime Video became a top dog in streaming advertising.

Since 2019, VOD penetration in Canada has jumped by more than 15 percentage points. Unlike other metrics, demographic splits didn鈥檛 show large discrepancies in adoption rates of VOD. For age, household income, and household location, the usual large divides weren鈥檛 as pronounced for streaming, which is evidence of widespread usage.

Netflix is building an ad business to diversify its revenue streams.

Apple鈥攚hose App Stores, streaming video-on-demand (VOD), music subscriptions, purchases, payments, and advertising are its fastest-growing businesses鈥攃ould extend user loyalty by focusing on new content and AI services. Similarly, Amazon could continue to bundle value services into its Prime memberships to sustain profits or expand standalone Prime Video subscriptions to be more competitive.

Digital ad spend tops $300 billion in 2024: Video dominates growth, driving display advertising's share and reshaping ad strategies through social and OTT.

With most of the US already watching, growth in overall OTT viewership has slowed to a crawl. But some platforms, formats, and service tiers are still booming, and digital pay TV is complicating the linear TV narrative.

Among subscription video streaming services, Amazon Prime Video has the highest share of ad-supported viewers, while Netflix has the lowest.

Streaming and theaters converge: Hybrid release strategies redefine holiday entertainment, with Amazon and Netflix building awareness through box office hits.

The holiday box office competes with the couch: Audiences are returning to theaters, but Netflix is offering blockbuster content.

By Q2 2025, Netflix and Max will be the only streaming services to have average CPMs higher than $30, per our September 2024 forecast.

On today's episode, we discuss what to make of the mixed signals surrounding the US ad market, how much the space will grow in 2023, what's driving it, and what's holding it back. "In Other News," we talk about whether Universal Pictures鈥� premium video-on-demand success has reshaped the movie distribution model and what we spend our time watching on our TVs. Tune in to the discussion with our analyst Paul Verna.

US adults will spend 7 more minutes per day with media in 2024 than they did in 2023, confounding expectations of a post-pandemic reduction in screen and audio time.

Fifty-two percent of teens remember seeing ads on YouTube compared with 31% on video-on-demand and 29% on broadcast TV, according to Precise TV and Giraffe Insights. This is likely due to their frequency of daily use. Music is a big reason: 79% of ages 13 to 17 listen to music on YouTube, while 74% watch music videos on the platform.

Video-on-demand (VOD) viewers. Social media/messaging users. Digital audio listeners. TV viewers. Traditional media users. Vlog/influencer viewers. Creator/influencer membership site users. Device ownership. Smart TV owners. Smartphone and tablet owners. China in Perspective. Media consumption in China is distinct from other countries in the GMI Report.

Video-on-demand is gaining while traditional viewing time is declining. The same age cohort watched just 33 minutes of broadcast content per day in 2023, down 16% YoY and down a massive 78% compared with 10 years prior, when daily viewing was 2 hours and 29 minutes.

UK consumers have a voracious appetite for digital video content, but the cost-of-living crisis is boosting ad-supported options, particularly broadcaster video-on-demand services. Netflix鈥檚 pivot to an ad tier, meanwhile, may have legs.

On today鈥檚 podcast episode, we discuss the takeaways from Netflix鈥檚 record-breaking boxing event, the chances of TikTok dodging a US ban under a Trump presidency, the future of 鈥渞oadblock marketing鈥�, Perplexity鈥檚 new feature that lets you buy things directly within its search engine, the true story that inspired the 1992 film 鈥淎 League Of Their Own鈥�, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, Senior Analyst Evelyn Mitchell-Wolf, and Senior Director of Forecasting Oscar Orozco.

This is followed by video-on-demand (VOD) (1:46) and broadcast TV (1:35). YouTube is free and easily accessible on mobile devices, and an ecosystem of children's content creators has emerged to dominate viewing time. The biggest trends among child viewers include:.